HL

Hannah L Apworth

Available to hire

I’m a social media and communications specialist with over five years of experience creating engaging content and managing projects across corporate and third-sector environments.

About

I’m a social media and communications specialist with over five years of experience creating engaging content and managing projects across corporate and third-sector environments. I’ve supported high-stakes, fast-moving campaigns—balancing creativity with clear planning, attention to detail, and calm delivery under pressure.

From running multi-platform social media calendars to developing video and graphic content that drives awareness and engagement, I enjoy turning strategy into consistent, measurable results. I’ve also contributed to community growth and stakeholder communication, using analytics and strong copywriting to refine what works—whether that’s for product marketing, sport/entertainment campaigns, or animal welfare advocacy.

  • 4 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

Work experience· 7 roles

Social Media Executive · Age UKApr 2026 – Aug 2026 · 5 mos
Communications Specialist · Humane World for AnimalsApr 2025 – Apr 2026 · 1 yr 1 mo
Communications Specialist (FTC) · Humane World for Animals UKApr 2025 – Apr 2026 · 1 yr 1 mo

Managed social media platforms and the communications calendar for a global animal welfare charity with 50,000+ combined followers. Created a range of static and video content including trend-led videos, storytelling for evergreen campaigns, and action-led posts. Developed an engaging petition post reaching close to 10,000 engagements, designed an influencer video pitch and edit that exceeded 100,000 views, and managed cross-platform content plans for long-term campaigns and short-term events. Also project-managed a comedy event (including influencer bookings via director and talent agency outreach, venue coordination, ticket sales, and green room management) and set up Meta ads for legacy donations with ongoing monthly optimisation.

Marketing Assistant · ATP TourMar 2023 – Dec 2024 · 1 yr 10 mos
ATP Marketing Assistant (FTC) · ATP TourMar 2023 – Dec 2024 · 1 yr 10 mos
Commercial Marketing Assistant · ITVOct 2021 – Dec 2022 · 1 yr 3 mos
ITVC Commercial Marketing Assistant (FTC) · ITVOct 2021 – Dec 2022 · 1 yr 3 mos

Education· 8

BA (Hons) History · University of Birmingham2018 – 2021
A Level History in Music · Barton Peveril Sixth Form College2016 – 2018
A Level in Extended Project Qualification · Barton Peveril Sixth Form College2016 – 2018
AS Level Music · Barton Peveril Sixth Form College2016 – 2018

Certifications and awards· 8

Adobe Premiere Pro Training (Beginner)2025 – 2026
Storytelling & Copywriting Workshop2022 – 2026
TV Masters (Thinkbox)2022 – 2026
LinkedIn Marketing Solutions Fundamentals2022 – 2026

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