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Marketing manager specialising in health & wellness, sustainability, and community-led engagement. Experienced across New Zealand and Australia, with strong capability in multi-channel marketing, social media strategy, CRM, and campaign performance. Passionate about working with consumers to help organisations achieve business goals, with a creative yet detail-focused approach to stakeholder management, content creation, and measurable results.…Marketing manager specialising in health & wellness, sustainability, and community-led engagement. Experienced across New Zealand and Australia, with strong capability in multi-channel marketing, social media strategy, CRM, and campaign performance. Passionate about working with consumers to help organisations achieve business goals, with a creative yet detail-focused approach to stakeholder management, content creation, and measurable results.

Hannah O’Keeffe

Marketing Strategist, Marketing Consultant, Social Media Manager, +2

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Marketing manager specialising in health & wellness, sustainability, and community-led engagement. Experienced across New Zealand and Australia, with strong capability in multi-channel marketing, social media strategy, CRM, and campaign performance. Passionate about working with consumers to help organisations achieve business goals, with a creative yet detail-focused approach to stakeholder management, content creation, and measurable results.…Marketing manager specialising in health & wellness, sustainability, and community-led engagement. Experienced across New Zealand and Australia, with strong capability in multi-channel marketing, social media strategy, CRM, and campaign performance. Passionate about working with consumers to help organisations achieve business goals, with a creative yet detail-focused approach to stakeholder management, content creation, and measurable results.

Available to hire

Marketing manager specialising in health & wellness, sustainability, and community-led engagement. Experienced across New Zealand and Australia, with strong capability in multi-channel marketing, social media strategy, CRM, and campaign performance.

Passionate about working with consumers to help organisations achieve business goals, with a creative yet detail-focused approach to stakeholder management, content creation, and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Manager at Creative Fitness Marketing (Australia & New Zealand)

November 1, 2025 - Present

Planned and delivered 5-week, multi-channel marketing campaigns for independent gyms and health clubs across Australia and New Zealand. Led end-to-end campaign execution including stakeholder management, campaign planning, budget management, advertising collateral, social media strategy, paid advertising, and performance tracking. Managed and mentored a sales consultant, overseeing workflow and ensuring qualified leads were converted into sales. Developed tailored marketing strategies and creative assets using local demographic insights to maximise campaign effectiveness. Maintained comprehensive campaign tracking and planning spreadsheets (Promomaster) to coordinate timelines, budgets, assets, and operational details for seamless delivery and accurate reporting. Generated upwards of $200,000 gross income for clients within 5-week periods.

Sales & Marketing Consultant at Creative Fitness Marketing (Australia & New Zealand)

February 1, 2025 - November 30, 2025

Drove high-volume gym memberships sales during 5-week promotional campaigns across Australia and New Zealand. Sold memberships to potential gym clients by building rapport during sales consultations and facility tours. Used skilled sales techniques to sell long-term gym memberships to non-active segments in communities (including people already active within Australia and New Zealand).

Key Account Executive - Foodstuffs CRM at Prolife Foods Ltd (Foodstuffs)

November 1, 2023 - June 30, 2024

Worked directly with relevant category managers at Foodstuffs NI and SI using CRM tools to establish and maintain strong relationships between companies. Monitored sales performance across Foodstuffs banners. Managed grocery promotions and deals across the entire product portfolio. Managed VMI buying for the FSSI distribution centres. Communicated and liaised with national field teams to coordinate deals, displays, monthly priorities, and sales targets.

Marketing & Property Coordinator at Colliers New Zealand (Hamilton Sole Marketpoint)

November 1, 2023 - June 30, 2024

Planned and executed end-to-end marketing campaigns from submission to completion for 8 Commercial and Industrial brokers. Created campaign submissions and prepared all marketing collateral upon appointment, including campaign budgets, information memorandums, advertising design across formats, and writing web listings and email campaign content.

Health and Safety Intern at Silver Fern Farms (Hastings)

November 1, 2022 - July 31, 2023

Supported the North Island Health and Safety Manager with frequent site travel to investigate incidents across the country, and complete incident evaluations, presentations, and administrative/operational duties. Completed incident and accident reports including associated data entry. Evaluated accidents and offered solutions to help prevent future incidents. Delivered a key social media engagement competition project to drive youth employee engagement, with full control and authority over the project and the project team.

Private Nanny at Private Nanny (Christchurch)

February 1, 2022 - November 30, 2023

Provided childcare support for two different families. Collected children from pre-school (ages 2 and 4), fed them in the afternoon, and entertained them until dinner. Provided morning childcare for another family (ages 6 and 3), including breakfast, getting children changed and ready for the day, dropping children to school/preschool, and returning home to tidy and clean the house.

Site Worker (Knife Hand and Overt) at Silver Fern Farms (Hastings)

December 1, 2020 - March 1, 2021

Worked 40+ hour weekly shifts at the Silver Fern Farms Pacific site during summer shifts (offal room overnight). Developed resilience, determination, dedication, and the value of hard work.