I’m a brand & social strategist with 6+ years of experience delivering integrated campaigns and partnerships for brands of all sizes. I specialise in turning audience insights into culturally relevant campaigns that drive engagement, growth, and meaningful impact. I’m drawn to brands that connect community and wellbeing through storytelling, and I love travel-inspired storytelling to build authentic connections. During my work, I’ve led TikTok storytelling and travel content planning, developed audience-centric campaigns in APAC, and collaborated with partners to create ambassador-generated content ahead of major events. I’m excited by opportunities to craft narratives that elevate brands and communities alike.…

Hannah Tran

I’m a brand & social strategist with 6+ years of experience delivering integrated campaigns and partnerships for brands of all sizes. I specialise in turning audience insights into culturally relevant campaigns that drive engagement, growth, and meaningful impact. I’m drawn to brands that connect community and wellbeing through storytelling, and I love travel-inspired storytelling to build authentic connections. During my work, I’ve led TikTok storytelling and travel content planning, developed audience-centric campaigns in APAC, and collaborated with partners to create ambassador-generated content ahead of major events. I’m excited by opportunities to craft narratives that elevate brands and communities alike.…

Available to hire

I’m a brand & social strategist with 6+ years of experience delivering integrated campaigns and partnerships for brands of all sizes. I specialise in turning audience insights into culturally relevant campaigns that drive engagement, growth, and meaningful impact. I’m drawn to brands that connect community and wellbeing through storytelling, and I love travel-inspired storytelling to build authentic connections.

During my work, I’ve led TikTok storytelling and travel content planning, developed audience-centric campaigns in APAC, and collaborated with partners to create ambassador-generated content ahead of major events. I’m excited by opportunities to craft narratives that elevate brands and communities alike.

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Skills

Experience Level

Language

English
Fluent
Vietnamese
Fluent

Work Experience

Brand Advisor at Bupa Australia
January 9, 2022 - September 26, 2024
Led the development of distinctive brand assets and refreshed brand identity. Acted as a brand guardian, managing guidelines and training internal and external stakeholders on best-in-practice brand expression. Led the development of multinational, integrated brand campaigns, including film, out-of-home, digital, social, and point-of-sale. Led campaigns for major events such as Paralympics.
Marketing & Communications Specialist at 4DMedical
January 9, 2022 - December 23, 2022
Supported the development of multinational, integrated brand campaigns across film, OOH, digital, social, and POS. Elevated brand identity and ensured consistency across touchpoints. Trained internal and external stakeholders on brand guidelines and best-in-practice brand expression.
Marketing Specialist at Pharmacy Alliance
September 16, 2019 - January 5, 2021
Managed monthly content calendars for various brands, ensuring strategic alignment and platform optimisation. Collaborated closely with creative teams and designers to produce high-quality content that aligns with brand voice. Analysed social performance metrics to track engagement, and used data-driven insights to refine strategy and improve results. Monitored industry trends, viral formats, and platform algorithm updates to identify new opportunities and stay ahead of digital trends. Created training materials and ran workshops for sales and operations teams on how to implement campaigns.
Brand Manager (APAC) at Bupa Australia
January 1, 2022 - September 20, 2024
Led and launched two masterbrand campaigns to increase purchase consideration; partnered with Paralympics Australia; managed brand ambassadors, content strategy, and events. Achieved a 3.1% increase in preference over competitors; spearheaded entry into TikTok to reach younger audiences (6.4% increase in brand awareness in target segment); drove brand activations at the Paris 2024 Games and delivered brand forums for 300+ attendees in-house and externally; acted as brand guardian ensuring consistent tone, visuals, and accessibility across marketing and communications.
Marketing & Communications Specialist at 4D Medical
January 1, 2021 - December 1, 2021
Managed relationships with key opinion leaders, agencies, and stakeholders to elevate the brand's reach via organic and earned media. Acted as the brand guardian, ensuring compelling storytelling, tone consistency, and visual alignment across all marketing and communications. Brand identity and voice. Digital storytelling. Campaign planning and development. Brand governance systems. Trend spotting and analysis. Event management. Google Analytics, Meta Ads, WordPress, Asana, Microsoft 365. Design and video editing tools, including Canva & CapCut.
Retail Marketing Specialist at Alliance Pharma
January 1, 2019 - December 31, 2020
Developed and executed retail marketing programs for 120+ independent pharmacies. Created online and offline assets to support product launches and seasonal campaigns. Built relationships with regional sales teams to drive adoption and performance.
Marketing & Communications Specialist at Alliance Pharma
January 1, 2021 - December 31, 2021
Built communications strategy from the ground up for a startup; planned and delivered monthly content calendars aligned to brand pillars, launches, and key events. Managed relationships with key opinion leaders and agencies; elevated brand reach via organic and earned media. Led storytelling campaigns across social and digital channels; acted as brand guardian ensuring visual alignment and consistency.
Brand ID Advisor (APAC) at Alliance Pharma
January 1, 2022 - December 31, 2023
Collaborated with global teams to localise marketing campaigns, assets, and collateral for ANZ market. Led APAC brand team in global brand forums. Designed and led an organisation-wide program on accessibility and inclusion best practices in marketing. Championed centralized brand approvals and governance to enable alignment, consistency, and uplift in design.
Brand Campaigns & Sponsorship Manager at Alliance Pharma
January 1, 2024 - Present
Launched a new brand platform, 'Health care' (Health caring); supported by two integrated master brand campaigns including TVC, social, web and OOH. Led social and content for the partnership with Paralympics Australia, including always-on content, journey to the Games, and conversion campaigns (from planning, briefing, and delivery). Supported an 'All Abilities' sports program to improve access to sport for young people with disabilities. Organized events for 200+ attendees, including the launch of the partnership and ambassador events to empower teams on inclusion.
Brand Campaigns & Sponsorship Manager at Paralympics Australia
December 1, 2024 - September 1, 2025
Owned social & content strategy for a major partnership with Paralympics Australia; delivered 50+ pieces of content across Australia; led campaigns generating engagement and reach; contributed to lead‑up activities for the 2024 and 2026 Games.
Brand Advisor (APAC) at Bupa
January 1, 2021 - December 31, 2021
Represented Bupa APAC in global brand forums; contributed to the global brand narrative; led accessibility and inclusion program for marketing best practices; introduced centralized brand approvals process to improve creative alignment and consistency.
Retail Marketing Specialist
January 1, 2019 - December 31, 2020
Supported the launch of a national community fund program across 120+ independent pharmacies; developed in-store retail marketing assets (POS, catalogues); supported product launches, seasonal campaigns, and promotions; created campaign briefs and monthly recaps with analytics; partnered with regional sales teams to build sales enablement kits.
Career Break
October 1, 2025 - February 1, 2026
Took a career break from Oct 2025 to Feb 2026 to travel; lived with a women’s community in Tanzania; deepened interest in community-building, yoga and meditation; reconnected with roots in Vietnam; freelanced to build audiences for travel brands and created online communities.
Brand Campaigns & Sponsorship Specialist at Bupa Australia
December 1, 2024 - September 1, 2025
Owned social & content strategy for major partnerships with Paralympics Australia; delivered 50+ pieces of content across channels; contributed to follower growth; launched Bupa's new brand platform across APAC with two integrated campaigns across TV, social, web and OOH.
Brand ID Advisor (APAC) at Bupa APAC
January 1, 2019 - December 31, 2020
Represented Bupa APAC in global brand forums; contributed to the global brand narrative; developed an organization-wide accessibility and inclusion program for marketing best practices.
Retail Marketing Specialist at Bupa Australia
January 1, 2019 - December 31, 2020
Supported the launch of a national community funds program at 120+ independent pharmacies; developed in-store retail marketing assets (POS, catalogs, seasonal campaigns, promotions); created campaign briefs and monthly analytics for stakeholders; partnered with regional sales teams to enable marketing.
Marketing & Communications Specialist at Bupa Australia
January 1, 2020 - December 31, 2021
Built social strategy from the ground up for a health startup; achieved a 30% increase in LinkedIn followers; delivered monthly content calendars; aligned to brand pillars; managed relationships with key opinion leaders, agencies and stakeholders to expand brand reach via organic and earned media.
Travel Content Creator & Consultant at Travel Brand Partnerships (self-employed)
November 1, 2025 - April 1, 2026
Partnered with travel brands in the lead-up to the 2024 Summer and 2026 Winter Games; created audience-centered travel content and built online communities; developed itineraries, content calendars, and on-brand social assets.

Education

Bachelor of Commerce (Marketing & Economics) at The University of Melbourne
February 9, 2015 - November 23, 2018
Diploma (Implementing Digital Campaigns) at RMIT Australia
May 21, 2023 - July 20, 2023
Bachelor of Commerce (Marketing & Economics) at The University of Melbourne
January 11, 2030 - October 21, 2025
Bachelor of Commerce (Marketing & Economics) at University of Melbourne
January 1, 2015 - January 1, 2018
Bachelor of Commerce at University of Melbourne
January 1, 2015 - January 1, 2018
Bachelor of Commerce at The University of Melbourne
January 11, 2030 - March 8, 2026
Bachelor of Commerce at Future Skills Course – Marketing & Economics
January 11, 2030 - April 2, 2026
Bachelor of Commerce at Unknown
January 1, 2015 - December 31, 2018
Future Skills Courses at Unknown
January 1, 2023 - December 31, 2023
Bachelor of Commerce at The University of Melbourne
January 11, 2030 - May 3, 2026
Future Skills Course: Marketing & Economics at Self-directed / Program
January 11, 2030 - May 3, 2026

Qualifications

Diploma: Implementing Digital Campaigns
January 1, 2023 - January 21, 2026
RM IT Australia Futures Skills Diploma
January 1, 2023 - January 21, 2026
Young Lions Competition Finalist - Marketing Category
January 1, 2024 - March 8, 2026
Cannes Young Lions Competition (Marketing Category)
January 11, 2030 - May 3, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Education, Retail, Software & Internet, Consumer Goods, Non-Profit Organization, Travel & Hospitality

Skills

Experience Level