Hannie Nguyen

Created campaign briefs, messaging, and creatives for two major product launches, including a new credit card line and a customizable bank account number service. Increased Facebook engagement by 20%, generating higher product inquiries during the campaign. Contributed creative concepts, including an OOH simulation campaign, brand mascot development, and gamified engagement initiatives for SHB’s youth-focused brand repositioning strategy.

- Managed SNU Quill's social media platforms and crafted content across Instagram and YouTube. - Produced short-form promotional videos and interviews (YouTube Shorts), handling scripting, filming, and editing. - Forged a strategic partnership with The Korea Herald to launch a national public writing contest that attracted 107 participants. Secured broad media coverage for SNU events and Quill’s publications.

Led content strategy and execution across Facebook, Instagram, YouTube, TikTok, and LinkedIn. Planned, launched, and scaled 10 App campaigns and 3 Search campaigns across SEA markets (Vietnam, Thailand, Philippines, Laos, Cambodia, Indonesia). Achieved 20K installs/month at $1.3 CPI and generated $238K monthly revenue from $30K ad spend (~7.9x ROAS) through constant optimization and targeting improvements. Created high-performing ad creatives with 7–8% average CTR using Canva Pro and AI tools (ImagineArt, Banana Pro). Monitored and analyzed results via Google Analytics and AppsFlyer to optimize creatives, audience targeting, and bidding strategies. SEO & Content Marketing: Owned website content/SEO for Delivery K (WordPress; EN/VN/KR). Improved on-page SEO by updating legacy posts and publishing SEO-driven articles (food reviews, app features, partner restaurants, brand stories). Drove 6K+ monthly organic users and ~25% organic traffic growth in 3 months. Achieved first-page rankings