Senior Product Designer at Modern Practice

Led projects from 0–1, delivering performant, mobile-first websites from Figma prototypes, ensured SEO optimization, AI-assisted content structuring, and brand consistency. Drove higher conversions (+25%) and client retention by analyzing heatmap and A/B data, refining CTAs, and implementing WCAG-compliant UX improvements (90%+ GTMetrix scores). Earned 2× Gold Communicator Awards & 1× NYX Gold for cutting-edge 3D web design (three.js/WebGL), increasing average session duration by 40%.

Senior Product Designer at Machobear Studios Inc

Spearheaded the development of design systems and design tokens for B2C and SaaS products, fostering uniformity in UI and streamlining collaboration between design and development teams. Led transition to Webflow for marketing sites, boosting design control and backend focus. Led product development of liv.rent, improving organic traffic (+32%) and decreasing bounce rate (–22%) through UX refinements.

UX Designer at ProProjects Ltd. | B2C Digital Agency

Established and implemented design documentation, incorporating design patterns and typography for Figma UI components, adhering to customer needs through usability studies. Optimized website management processes using React and PHP, resulting in a streamlined user experience and significantly decreased time spent on routine updates and tasks (–50%). Applied responsive design and mobile development practices, yielding an exceptional mobile experience and a boost in conversions.