Senior Brand & Acquisition Manager at The AA

Developed the AA Financial Services brand strategy from commissioned research through to positioning, brand objectives, and proposed brand architecture/visual identity. Gained senior stakeholder approval to secure the P&L’s first dedicated brand budget. Launched AA-X (innovation arm) with go-to-market strategy and differentiated value proposition to establish a new category presence. Drove measurable brand and commercial growth using a brand tracker and performance measurement framework across channels, and built scalable brand frameworks for experimentation and measurement adopted across multiple P&Ls. Owned multi-channel brand budget and campaign delivery (ATL/BTL), managing media and creative agencies, influencer strategy (organic and paid), and culturally relevant partnerships. Built AI-powered tools/agents for experimentation and reporting, reducing creative lead times by two weeks and saving £20k. Acted as brand guardian with creative approvals and brand training; managed and

Marketing Manager at Three

Delivered brand repositioning for the relaunch of Three Business, using customer insight to define a differentiated value proposition, messaging, visual identity, and tone of voice—winning the Marketing Week B2B Brand Building Award. Executed a full multi-channel brand campaign across ATL/BTL (including radio/podcast sponsorship, PR, OOH, YouTube, Meta, Google, Reddit) from strategic briefing through delivery. Led campaign delivery for new product launches by coordinating product, commercial, creative, and compliance teams and holding agencies accountable to brief, timeline, and budget. Implemented test-and-learn experiments to exceed sales target by +30% within the first quarter of implementation. Developed B2B case study programme (outreach, interviews, and video production) and built a LinkedIn content strategy from scratch, growing audience 4x in four months.

Product Marketing Executive at EE

Owned the digital customer journey for acquisition category, leading digital delivery of campaigns and product launches while prioritising customer experience. Led digital launch of cross-channel propositions and campaigns, defining go-to-market for key product launches and coordinating cross-functional teams. Applied consumer insights and user research to continuously optimise product journeys and conversion funnels.

Digital Sales Executive at EE

Delivered Pay As You Go digital sales targets through day-to-day trading, performance optimisation, and reporting. Optimised digital journeys via A/B testing to improve conversion rate and sales performance. Collaborated with marketing, commercial, and product teams to deliver seasonal campaigns, owning digital implementation and reporting on performance.

Online Trade Assistant at New Look Category Assistant