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I am a Development Economics student with a strong passion for Digital Marketing and Business Development. With over two years of experience in marketing roles at international organizations such as AIESEC, I have helped increase social media engagement by up to 145% and managed digital campaigns that reached over 1.7 million impressions. I am eager to apply my economics knowledge in a practical business context, seeking innovative ways to drive growth and efficiency. I am currently looking for opportunities to contribute to a dynamic marketing team in the technology or e-commerce industry, where I can continue to develop my skills while making a real impact on business growth.…I am a Development Economics student with a strong passion for Digital Marketing and Business Development. With over two years of experience in marketing roles at international organizations such as AIESEC, I have helped increase social media engagement by up to 145% and managed digital campaigns that reached over 1.7 million impressions. I am eager to apply my economics knowledge in a practical business context, seeking innovative ways to drive growth and efficiency. I am currently looking for opportunities to contribute to a dynamic marketing team in the technology or e-commerce industry, where I can continue to develop my skills while making a real impact on business growth.

Hanum Dyah Wulandari

Copywriter, Content Creator, Graphic Designer, +7

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I am a Development Economics student with a strong passion for Digital Marketing and Business Development. With over two years of experience in marketing roles at international organizations such as AIESEC, I have helped increase social media engagement by up to 145% and managed digital campaigns that reached over 1.7 million impressions. I am eager to apply my economics knowledge in a practical business context, seeking innovative ways to drive growth and efficiency. I am currently looking for opportunities to contribute to a dynamic marketing team in the technology or e-commerce industry, where I can continue to develop my skills while making a real impact on business growth.…I am a Development Economics student with a strong passion for Digital Marketing and Business Development. With over two years of experience in marketing roles at international organizations such as AIESEC, I have helped increase social media engagement by up to 145% and managed digital campaigns that reached over 1.7 million impressions. I am eager to apply my economics knowledge in a practical business context, seeking innovative ways to drive growth and efficiency. I am currently looking for opportunities to contribute to a dynamic marketing team in the technology or e-commerce industry, where I can continue to develop my skills while making a real impact on business growth.

Available to hire

I am a Development Economics student with a strong passion for Digital Marketing and Business Development. With over two years of experience in marketing roles at international organizations such as AIESEC, I have helped increase social media engagement by up to 145% and managed digital campaigns that reached over 1.7 million impressions.

I am eager to apply my economics knowledge in a practical business context, seeking innovative ways to drive growth and efficiency. I am currently looking for opportunities to contribute to a dynamic marketing team in the technology or e-commerce industry, where I can continue to develop my skills while making a real impact on business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

Work Experience

Financial Services Consultant at Traders Family

March 1, 2015 - November 1, 2025

Led onboarding and training sessions to ensure clients quickly understood processes and tools, while fostering long-term engagement. Built and maintained strong client relationships through active listening, tailored communication, and structured follow-ups. Supported clients in developing discipline, strategic decision-making, and sustainable practices, resulting in improved outcomes. Produced comprehensive performance reports and feedback summaries, enabling clients to monitor progress and adjust strategic decision-making based on quantitative insights.

Chief Executive Officer & Co-founder at Expert Us

July 1, 2023 - Present

Secured funding across two rounds of the Entrepreneurial Student Development Program, collaborating with the Ministry of Education Indonesia to obtain USD 1,653 for business growth initiatives. Developing business strategies and plans ensuring their alignment with short-term and long-term objectives. Leading and motivating subordinates to advance employee engagement and develop a high-performing managerial team. Building trust with key partners and stakeholders and acting as a point of contact for important shareholders.

Creative Writer/Content Strategist at Impresi Creative

September 1, 2024 - December 1, 2024

Spearheaded a comprehensive Instagram content strategy, producing 15 pieces of content that garnered 271 interactions, a 765k reach, and 32.7k total views within a single month. Developed engaging Facebook posts and Reels that effectively conveyed campaign messages and resonated with target demographics, achieving 125.6k total views and a reach of 38.6k. Maintained a consistent flow of high-quality content aligned with campaign priorities and events through diligent management of the Instagram content calendar. Conducted in-depth research on current political trends and social media best practices to maximize content effectiveness. Leveraged Instagram analytics to monitor performance, identify emerging trends, and refine copywriting strategies for optimal results.

Chief Marketing Officer at PRAMULATIH

January 1, 2023 - June 1, 2023

Spearheaded comprehensive marketing strategies for an education and finance start-up, driving explosive growth in digital presence and audience engagement: 145% surge in Instagram followers; 51.3% increase in profile visits; 50+ high-engagement posts; YouTube channel grew from 0 to 445 subscribers in 3 months; conceptualized and executed 2 virtual talk shows attracting 792 applicants; utilized advanced analytics to optimize lead generation funnels, resulting in a 200% increase in leads and a 35% improvement in conversion rates through continuous A/B testing of marketing assets.

Online B2C Creative Designer at AIESEC Global Online

January 1, 2023 - June 1, 2023

Coordinated global online B2C creative efforts as part of a diverse GST (Global Support Team). Produced 20 Instagram feed posters, contributing to 110,000 accounts reached and 10,500 accounts engaged, and led design inspirations for AIESEC’s local entity.

Online Marketing Specialist at AIESEC in the UK

July 1, 2022 - December 1, 2022

Coached 5 Local Heads of Marketing through regular meetings, analyzed performance to improve conversion rates, co-created strategies to achieve goals, prepared educational materials, and developed a bi-weekly KPI reporting system and performance dashboards for 5 Local Heads, facilitating data-driven decision-making and alignment with national targets.

Online Creative Marketing Specialist at AIESEC Indonesia

March 1, 2022 - July 1, 2022

Produced 91 Instagram feeds posters, which contributed to 1,784,740 impressions on @aiesecindonesia’s Instagram channel.

Online Staff Youth Engagement and Marketing of Program Development and Business Specialist at AIESEC in UPN "Veteran" Yogyakarta

January 1, 2021 - Present

Conceptualized 5 marketing content strategies, reviewed local project content to ensure objective alignment, researched 9 potential media partners, initiated contact and sent proposals to 3 candidates, facilitated partnership discussions on supply and demand, and analyzed brand ambassador campaign performance on social media engagement.

Local Volunteer UPreneur at AIESEC in Semarang

January 1, 2019 - January 1, 2019

Responsible for creating and running the action plan with other local volunteers and exchange participants; taught local SMEs how to use two editing apps to create attractive product designs; taught simple, catchy captions for promotions; engaged in business education activities at local high schools.

Onboarding Specialist at Traders Family

March 1, 2015 - November 1, 2025

Led onboarding and training sessions; built and maintained strong client relationships; supported clients in strategic decision-making and sustainable practices; produced performance reports enabling monitoring and adjustments based on quantitative insights.

B2C Creative Designer at AIESEC Global Online

January 1, 2023 - June 1, 2023

Produced 20 Instagram posters; reached 110,000 accounts and 10,500 engagements; led design inspirations for AIESEC’s Instagram channel and supported local entity.

Online Staff Youth Engagement and Marketing of Program Development and Business Specialist at AIESEC in UPN “Veteran” Yogyakarta

January 1, 2021 - December 31, 2021

Conceptualized 5 marketing content strategies, reviewed local project content to ensure objective alignment, researched 9 potential media partners, initiated contact and proposals to 3 candidates, facilitated partnership discussions on supply and demand, and analyzed brand ambassador campaign performance on social media engagement.

UPreneur Local Volunteer at AIESEC in Semarang

January 1, 2019 - December 31, 2019

Created and executed action plans with fellow volunteers; taught local SMEs two editing apps to create attractive product designs, shared tips to craft catchy promotional captions, and mentored business activities at local high schools.