Hareni Ravikumar

Engaged prospective clients to understand motivations and decision drivers, informing more effective marketing messaging. Partnered with marketing teams on inbound lead flow from social campaigns and digital initiatives, providing audience insights. Supported MAPS marketing with content ideation, caption writing, and short-form video production for Instagram.

Led end-to-end social media strategy and execution across Instagram and TikTok, driving engagement, reach, and brand growth. Managed and mentored a team of interns, overseeing content production, providing creative direction, and aligning with content calendars. Collaborated on website content to ensure messaging consistency and a smooth user experience. Analyzed performance metrics to optimize content and campaigns. Achieved a 164% increase in Instagram engagement within two weeks through trend-based experimentation.

Managed day-to-day stakeholder communications across complex, deadline-driven engagements, strengthening client trust and exceeding performance targets by 150%. Maintained detailed project documentation, status updates, and follow-up notes to ensure alignment across cross-functional teams. Served as a trusted point of contact for clients, ensuring accuracy, professionalism, and confidentiality in all communications.