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I'm Hareni Ravikumar, a social media and digital marketing professional with 4+ years of experience developing and executing content strategies across Instagram, TikTok, and LinkedIn. I specialize in short-form video, platform-native storytelling, and performance-driven optimization. Currently, I lead a team of content interns while overseeing brand positioning, social strategy, and website content. I combine creative direction with data insights to drive engagement, audience growth, and brand consistency.…I'm Hareni Ravikumar, a social media and digital marketing professional with 4+ years of experience developing and executing content strategies across Instagram, TikTok, and LinkedIn. I specialize in short-form video, platform-native storytelling, and performance-driven optimization. Currently, I lead a team of content interns while overseeing brand positioning, social strategy, and website content. I combine creative direction with data insights to drive engagement, audience growth, and brand consistency.

Hareni Ravikumar

Social Media Manager, Marketing Strategist, Brand Strategist, +4

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I'm Hareni Ravikumar, a social media and digital marketing professional with 4+ years of experience developing and executing content strategies across Instagram, TikTok, and LinkedIn. I specialize in short-form video, platform-native storytelling, and performance-driven optimization. Currently, I lead a team of content interns while overseeing brand positioning, social strategy, and website content. I combine creative direction with data insights to drive engagement, audience growth, and brand consistency.…I'm Hareni Ravikumar, a social media and digital marketing professional with 4+ years of experience developing and executing content strategies across Instagram, TikTok, and LinkedIn. I specialize in short-form video, platform-native storytelling, and performance-driven optimization. Currently, I lead a team of content interns while overseeing brand positioning, social strategy, and website content. I combine creative direction with data insights to drive engagement, audience growth, and brand consistency.

Available to hire

I’m Hareni Ravikumar, a social media and digital marketing professional with 4+ years of experience developing and executing content strategies across Instagram, TikTok, and LinkedIn. I specialize in short-form video, platform-native storytelling, and performance-driven optimization.

Currently, I lead a team of content interns while overseeing brand positioning, social strategy, and website content. I combine creative direction with data insights to drive engagement, audience growth, and brand consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing & Social Media Lead (Freelance / Contract) at Self-Employed / Freelance

January 1, 2025 - Present

Led end-to-end social media strategy and execution across Instagram and TikTok, driving engagement, reach, and brand growth. Managed and mentored a team of interns, overseeing content production, providing creative direction, and aligning with content calendars. Collaborated on website content to ensure messaging consistency and a smooth user experience. Analyzed performance metrics to optimize content and campaigns. Achieved a 164% increase in Instagram engagement within two weeks through trend-based experimentation.

Lead Generation Specialist at Keller Williams Realty, LLC

March 1, 2025 - January 1, 2026

Engaged prospective clients to understand motivations and decision drivers, informing more effective marketing messaging. Partnered with marketing teams on inbound lead flow from social campaigns and digital initiatives, providing audience insights. Supported MAPS marketing with content ideation, caption writing, and short-form video production for Instagram.

Client Solutions Associate at Gerson Lehrman Group (GLG)

July 1, 2023 - August 1, 2024

Managed day-to-day stakeholder communications across complex, deadline-driven engagements, strengthening client trust and exceeding performance targets by 150%. Maintained detailed project documentation, status updates, and follow-up notes to ensure alignment across cross-functional teams. Served as a trusted point of contact for clients, ensuring accuracy, professionalism, and confidentiality in all communications.

Social Media Manager (Contract) at Nokkam

April 1, 2022 - November 1, 2022

Led social media strategy for emerging wellness and beauty brands, translating cultural trends and platform behaviors into structured creative direction, driving a 730% increase in engagement. Curated and managed user generated content to strengthen community engagement and brand storytelling. Implemented a test-and-learn content framework analyzing hooks, watch time, saves, and engagement to continuously optimize performance. Developed and managed influencer partnerships, maintaining a database of 300+ creators to support brand collaborations and campaigns.

Marketing Operations & Analytics Specialist at Dentsu

March 1, 2021 - November 1, 2022

Supported global digital strategy initiatives by analyzing SEO, content performance, and regional market data to inform web and social optimization efforts across international markets. Conducted SEO optimization, keyword research, and metadata updates to improve discoverability and content performance. Analyzed web and social performance using Google Analytics and platform insights to inform content and campaign decisions.