Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a media professional with more than 15 years of experience in radio, specializing in programming, creative production, storytelling and audio imaging. To me, music programming for a radio station isn't just about selecting songs—it's about connecting with listeners and building loyalty through a distinctive sound and identity. From leading Blue Purple Studio since 2010 to my ongoing roles at 100.1 FM, I manage teams across sales, scheduling, on-air talent, and social media, while also directing imaging and campaigns. I have produced radio commercials, crafted sales proposals, executed live broadcasts, and developed integrated campaigns. I believe in the power of radio to inform, entertain, and connect people.…I am a media professional with more than 15 years of experience in radio, specializing in programming, creative production, storytelling and audio imaging. To me, music programming for a radio station isn't just about selecting songs—it's about connecting with listeners and building loyalty through a distinctive sound and identity. From leading Blue Purple Studio since 2010 to my ongoing roles at 100.1 FM, I manage teams across sales, scheduling, on-air talent, and social media, while also directing imaging and campaigns. I have produced radio commercials, crafted sales proposals, executed live broadcasts, and developed integrated campaigns. I believe in the power of radio to inform, entertain, and connect people.

Harold Peña

Creative Director, Programmer, Music Producer, +7





I am a media professional with more than 15 years of experience in radio, specializing in programming, creative production, storytelling and audio imaging. To me, music programming for a radio station isn't just about selecting songs—it's about connecting with listeners and building loyalty through a distinctive sound and identity. From leading Blue Purple Studio since 2010 to my ongoing roles at 100.1 FM, I manage teams across sales, scheduling, on-air talent, and social media, while also directing imaging and campaigns. I have produced radio commercials, crafted sales proposals, executed live broadcasts, and developed integrated campaigns. I believe in the power of radio to inform, entertain, and connect people.…I am a media professional with more than 15 years of experience in radio, specializing in programming, creative production, storytelling and audio imaging. To me, music programming for a radio station isn't just about selecting songs—it's about connecting with listeners and building loyalty through a distinctive sound and identity. From leading Blue Purple Studio since 2010 to my ongoing roles at 100.1 FM, I manage teams across sales, scheduling, on-air talent, and social media, while also directing imaging and campaigns. I have produced radio commercials, crafted sales proposals, executed live broadcasts, and developed integrated campaigns. I believe in the power of radio to inform, entertain, and connect people.

Available to hire

I am a media professional with more than 15 years of experience in radio, specializing in programming, creative production, storytelling and audio imaging. To me, music programming for a radio station isn’t just about selecting songs—it’s about connecting with listeners and building loyalty through a distinctive sound and identity.

From leading Blue Purple Studio since 2010 to my ongoing roles at 100.1 FM, I manage teams across sales, scheduling, on-air talent, and social media, while also directing imaging and campaigns. I have produced radio commercials, crafted sales proposals, executed live broadcasts, and developed integrated campaigns. I believe in the power of radio to inform, entertain, and connect people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Managing & Programming Director at 100.1 FM

November 1, 2020 - November 11, 2025

Manager and programmer for the radio station, supporting the sales department with the creative side.

Digital Communications Advisor at AHF Dominican Republic

February 1, 2021 - February 1, 2021

Social media communications management (remote during the pandemic).

CEO, Creative Director & Storyteller at Blue Purple Studio

September 1, 2010 - November 11, 2025

Lead the creative studio producing campaigns for musical presentations (concerts and festivals) designed for radio; also produce voice demos and related materials.

Creative Director & Imaging Producer at 100.1 FM

October 1, 2016 - October 1, 2016

In charge of creating the entire radio imaging for the radio station, and as Creative Director, managed station content with hosts and created eye-catching contests for concerts.