Harold Peña

I am a media professional with more than 15 years of experience in radio, specializing in programming, creative production, storytelling and audio imaging. To me, music programming for a radio station isn’t just about selecting songs—it’s about connecting with listeners and building loyalty through a distinctive sound and identity.

From leading Blue Purple Studio since 2010 to my ongoing roles at 100.1 FM, I manage teams across sales, scheduling, on-air talent, and social media, while also directing imaging and campaigns. I have produced radio commercials, crafted sales proposals, executed live broadcasts, and developed integrated campaigns. I believe in the power of radio to inform, entertain, and connect people.