Bashar Harouni

Designed and developed visual content for diplomatic training programs, research publications, and high-profile events. Led branding and design initiatives ensuring consistency across print and digital platforms. Created compelling infographics, reports, and presentations to communicate complex geopolitical insights. Managed end-to-end production of marketing materials from concept to execution while maintaining AGDA’s brand identity. Collaborated with stakeholders to deliver high-quality visual solutions aligned with strategic objectives.

Launched Syria's first story-driven streetwear brand, developing a unique brand identity resonating with a niche audience. Managed all aspects of product design, branding, and community outreach, increasing the brand's online following by 50% in six months. Oversaw product development from conceptual sketches to final production. Cultivated partnerships with local and international influencers, resulting in significant brand exposure and a 25% boost in brand loyalty.

Directed a multidisciplinary team to create comprehensive branding campaigns for major clients such as BASMA and Golden Mazzeh Five Star Hotel, increasing brand visibility by 40%. Orchestrated creative direction for the Brazilian Embassy concert in Syria, managing all print and digital visuals praised for impact and cohesiveness. Hired, trained, and led a design team, optimized workflows, and delivered projects 20% under budget. Collaborated with senior stakeholders to enhance communication and client retention by 15%.