I’m Harpy, an organic & paid social media and influencer marketing specialist with 5 years of experience shaping sustainability-led, luxury brand strategies across fashion, fragrance, jewellery, hospitality, and retail. I’m driven by consumer behaviour and built my career on turning authentic storytelling into measurable growth: whether that means planning content across Meta, TikTok, Pinterest, and LinkedIn, managing paid budgets, or developing influencer and UGC campaigns with clear KPIs. I’ve led multi-channel campaigns from idea to optimisation across the UK & globally, including TikTok Shop creator strategies and paid social that lifts follower growth, brand awareness, and online sales. I also love collaborating across cultures and markets, working with international partner teams, negotiating paid usage rights, training export marketing executives and building strong reporting systems so results are transparent and continuously improved.…I’m Harpy, an organic & paid social media and influencer marketing specialist with 5 years of experience shaping sustainability-led, luxury brand strategies across fashion, fragrance, jewellery, hospitality, and retail. I’m driven by consumer behaviour and built my career on turning authentic storytelling into measurable growth: whether that means planning content across Meta, TikTok, Pinterest, and LinkedIn, managing paid budgets, or developing influencer and UGC campaigns with clear KPIs. I’ve led multi-channel campaigns from idea to optimisation across the UK & globally, including TikTok Shop creator strategies and paid social that lifts follower growth, brand awareness, and online sales. I also love collaborating across cultures and markets, working with international partner teams, negotiating paid usage rights, training export marketing executives and building strong reporting systems so results are transparent and continuously improved.WWWW…