I am a creative and driven content creator with over 4 years of experience producing engaging digital media across YouTube, TikTok, and Instagram. I specialize in photography, video editing, and social media strategy, and I have a strong passion for music, live events, and audience engagement. Known for capturing authentic energy in visual content and managing end-to-end production workflows, I thrive on creating compelling content that resonates with viewers. Throughout my career, I have grown a loyal and engaged audience by adapting quickly to trends and leveraging analytics. I have successfully worked with notable Latin artists and consistently delivered high-quality projects that enhance visibility and credibility in the Latin urban music scene. I am highly collaborative, detail-oriented, and adaptable, enjoying working under pressure to meet tight deadlines.

Hartwig Herrera

I am a creative and driven content creator with over 4 years of experience producing engaging digital media across YouTube, TikTok, and Instagram. I specialize in photography, video editing, and social media strategy, and I have a strong passion for music, live events, and audience engagement. Known for capturing authentic energy in visual content and managing end-to-end production workflows, I thrive on creating compelling content that resonates with viewers. Throughout my career, I have grown a loyal and engaged audience by adapting quickly to trends and leveraging analytics. I have successfully worked with notable Latin artists and consistently delivered high-quality projects that enhance visibility and credibility in the Latin urban music scene. I am highly collaborative, detail-oriented, and adaptable, enjoying working under pressure to meet tight deadlines.

Available to hire

I am a creative and driven content creator with over 4 years of experience producing engaging digital media across YouTube, TikTok, and Instagram. I specialize in photography, video editing, and social media strategy, and I have a strong passion for music, live events, and audience engagement. Known for capturing authentic energy in visual content and managing end-to-end production workflows, I thrive on creating compelling content that resonates with viewers.

Throughout my career, I have grown a loyal and engaged audience by adapting quickly to trends and leveraging analytics. I have successfully worked with notable Latin artists and consistently delivered high-quality projects that enhance visibility and credibility in the Latin urban music scene. I am highly collaborative, detail-oriented, and adaptable, enjoying working under pressure to meet tight deadlines.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder and Content Creator at NewSoundTV, YouTube
January 1, 2024 - August 1, 2025
Produced over 100 high-performing videos covering music reactions, artist commentary, concert vlogs, and cultural discussions focused on Latin urban genres. Grew a loyal audience across YouTube, Instagram, and TikTok by managing multi-platform presence and engaging a young, music-loving audience. Handled all filming, editing (CapCut / DaVinci Resolve), graphic creation (Canva), and scheduling. Created viral content formats, adapted to trends and analytics to maximize engagement, and successfully engaged with major Latin artists, boosting channel visibility and credibility. Monetized videos using Google Ads through revenue-optimized content.
Music Producer / Media Content Assistant at 6ix Pal Mundo, Mississauga, ON
January 1, 2024 - Present
Edited videos, reels, and TikToks promoting Latin music events and artist appearances. Captured behind-the-scenes moments and audience energy at live shows. Collaborated with the marketing team to conceptualize and execute fan-centered content campaigns. Stayed updated on digital trends to keep content fresh and platform-optimized. Initiated marketing campaigns for album releases using social media promotion and targeted advertising to boost streams. Streamlined production schedules and aligned team efforts to meet tight deadlines. Established a reputation for delivering high-quality projects exceeding clients' expectations.
Founder and Content Creator at NewSoundTV
January 1, 2024 - August 6, 2025
Produced over 100 high-performing videos focused on music reactions, artist commentary, concert vlogs, and cultural discussions centered on Latin urban genres. Managed a multi-platform presence on YouTube, Instagram, and TikTok, engaging a young music-loving audience. Handled all filming, editing using CapCut and DaVinci Resolve, graphic creation via Canva, and content scheduling. Developed viral content formats by quickly adapting to trends and analytics to maximize engagement. Collaborated with major Latin artists such as Tainy, Rauw Alejandro, Mora, and Wisin, boosting the channel's visibility and industry credibility. Monetized content with Google Ads, leveraging analytics to optimize video revenue.

Education

Diploma at Metalworks Institute, Mississauga, ON
January 1, 2023 - July 1, 2025
Diploma, Audio Production & Engineering at Metalworks Institute
January 11, 2030 - July 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment