Harun Yakıncan

I’m Harun Yakıncan, a Filmmaker and Cinematographer based in Istanbul, Türkiye, with professional experience in visual storytelling and film production since 2016.

My relationship with the camera started long before my professional career. I grew up surrounded by photography, design and visual production. My father worked in food photography and ran an agency environment where graphic designers, programmers and photographers worked together. Being exposed to creative projects and productions from an early age made cameras, lighting and visual storytelling a natural part of my life.

I started my professional career working across different production and agency projects, gradually focusing on commercial films, branded content, product films, hospitality, food & beverage and cinematic social media content. Over the years, I have been involved in projects from concept development and pre-production to cinematography, editing and final delivery.

Throughout my career, I have had the opportunity to work with brands and creative teams across different industries. My hospitality portfolio includes projects for **Marriott International properties such as Le Méridien, Sheraton and Marriott as well as commercial and branded productions in the automotive, cosmetics, healthcare, food, product and lifestyle sectors.

My approach to filmmaking goes beyond simply creating visually attractive images. I focus on understanding the identity of a brand and translating its story into a strong visual language. I pay particular attention to cinematography, lighting, camera movement, composition, editing and color to create a visual atmosphere that feels authentic to each project.

Today, I work primarily across commercial filmmaking, branded content, hospitality, food & beverage, product films and cinematic social media content. I can also take an active role in creative development, production planning, scripts, storyboards, moodboards, cinematography and post-production.

For me, filmmaking is not simply about shooting a project. It is about building its visual world — from the first idea to the final frame.

I am currently based in Istanbul and looking to expand my work internationally, collaborating with production companies, agencies, brands and creative teams on projects where strong visual storytelling and cinematic production are at the center.