Experience Level
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Arabic
Fluent
Work Experience
Social Media & Content Specialist at Crowd Specs
July 1, 2015 - PresentLed content creation and platform growth strategy, driving hundreds of millions of views and building viral campaigns across multiple social platforms. Produced high-quality content with a focus on engagement, reach, and brand alignment. Coordinated cross-channel initiatives and analytics to optimize performance.
Freelance Content Strategist at Freelance
December 1, 2018 - PresentManaged and directed 30+ UGC creators, oversaw creative briefs and production to ensure brand alignment and high-performance output. Built and scaled a personal brand to 300,000+ followers across TikTok and Instagram. Delivered high-impact campaigns for global brands (GFuel, Crumbl Cookies, Popeyes), achieving 50M+ total engagements. Led strategy, creative production, publishing, and performance optimization for cross-platform integrations.
Content Specialist at Elle Mills Inc.
January 1, 2017 - March 1, 2019Scaled YouTube audience from 15K to 1M+ subscribers within one year during a rapid growth phase. Contributed to viral storytelling formats and publishing strategies driving millions of views. Played a key role in earning the Breakout YouTuber award at the 2018 Shorty Awards.
Education
Bachelor in Political Science at Carleton University
April 1, 2019 - April 1, 2023 at Carleton University
January 1, 2018 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
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