Available to hire
Digital growth and publishing professional with 5+ years of experience driving audience growth, engagement, and revenue through digital strategy, paid media, and performance marketing. Expertise in content distribution, CRM, and monetisation strategies, with hands-on experience in campaign optimisation, conversion, and data-driven decision making across multi-channel ecosystems.
Experience Level
Work Experience
Digital Publishing & Audience Growth Manager at Megaphone News
December 1, 2021 - PresentLed digital publishing and audience growth initiatives for Megaphone News across Beirut-based and remote teams. Implemented end-to-end digital strategy across campaigns, content planning, and performance optimization; built newsletters and audience workflows; supported paid and organic campaigns and volunteer training to improve consistency and impact.
Performance Marketing & Growth Strategy Admin at Small Patterns
January 1, 2020 - February 1, 2021Delivered multi-channel digital marketing campaigns (paid + organic) to drive brand visibility, engagement, and conversions; developed go-to-market strategies across MEA markets; advised clients on digital positioning, audience targeting, and growth strategy.
Education
MSc Marketing at Trinity College Dublin, Ireland
January 1, 2013 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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