Hatch Venture Group

DALLAS COLLEGE Building the strategic infrastructure to market at scale. THE CHALLENGE As Dallas College, one of the largest community college systems in Texas serving more than 100,000 students, scaled a complex marketing ecosystem across seven campuses, multiple agency partners and internal teams needed to operate from one strategy—not a collection of disconnected efforts. THE STRATEGY Hatch provided senior strategic leadership across agency integration, campaign strategy, segmentation and brand—creating the briefs, processes and performance frameworks needed to align creative, media and PR partners. We also coached the internal marketing team to strengthen its ability to lead increasingly complex, multichannel work. THE IMPACT The work created greater alignment across Dallas College's marketing ecosystem, strengthened internal capabilities and contributed to the development of a seven-figure multichannel marketing campaign.

SALLY BEAUTY Building a more efficient marketing operation to accelerate growth. THE CHALLENGE As the business grew more complex, so did the demands on Marketing. Work crossed multiple brands, channels and functions, but unclear roles, fragmented workflows and overlapping responsibilities made it harder to move quickly and execute consistently across the organization. THE STRATEGY Hatch worked across Marketing, E-Commerce, Merchandising, Store Operations and CRM to identify where the operating model was breaking down and redesign how the organization worked together. We clarified decision rights and accountability, redesigned critical workflows, established performance measures and recommended the organizational structure needed to support the new model. THE IMPACT Sally Beauty adopted Hatch's recommendations, creating a more integrated and efficient way of working across Marketing and its cross-functional partners. Clearer accountability, streamlined workflows and better-defined decision rights reduced internal turnaround times, increased speed to market and enabled teams to execute with greater efficiency.