Developed creative concepts, campaigns, and copy across social, digital, web, email, video, UX, and brand communications. Created messaging and landing page copy for new product and campaign launches, translating business objectives and audience insights into engaging work. Wrote and edited blog, email, digital ads, brochures, and brand communications while adapting messaging for different audiences and platforms. Directed animated website video content and collaborated with designers, animators, and creative agencies to bring concepts to life. Led development of a B2B thought-leadership report from research through narrative creation, generating 10+ quality leads and 1,000+ unique clicks in the first month. Ghostwrote thought-leadership content for senior leaders, supported brand awareness and new product launches, presented and refined creative work with stakeholders, and reviewed colleagues’ copy for clarity, brand voice, consistency, and quality.

Developed creative concepts, campaign ideas, and copy across social, digital, web, email, video, UX, and brand communications. Wrote and edited landing page and campaign copy for new product and campaign launches, translating business goals and audience insights into clear value propositions. Produced blog, email campaign, digital ad, brochure, and brand communication copy while adapting messaging for different audiences and platforms. Built audience-focused social content and scripts for partner onboarding videos and customer “how to get a quote” videos, using narrative approaches to make complex information accessible and engaging. Led development and writing of an on-monthly B2B partnership newsletter from concept through design collaboration, and supported thought-leadership content that generated 10+ qualified leads and 1,000+ unique clicks in the first month. Ghostwrote thought leadership for senior leaders, refining messaging for brand awareness, thought leadership, and prod

Developed creative concepts, campaigns, and copy across social, digital, web, email, video, UX, and brand communications. Wrote and edited landing page, blog, email campaign, digital ad, brochure, and brand communication copy, adapting messaging for different audiences and platforms while maintaining consistent brand voice. Created audience-focused social content contributing to 50%+ LinkedIn growth over two years and managed content across Instagram and Facebook. Wrote partner onboarding and customer “how to get a quote” scripts, making complex information more accessible through engaging narrative approaches. Directed animated website video content and collaborated with graphic designers and animators to develop concepts. Developed and wrote a monthly B2B partnership newsletter from concept through design, and led development of a B2B thought leadership report, translating research into an engaging narrative that generated 10+ quality leads and 1,000+ unique clicks in the first m

Creative Copywriter at Lane Four

Wrote and edited website copy, landing pages, and social content to support Lane Four’s branding and marketing efforts. Adapted messaging across web and social to reflect brand voice, target audiences, and business objectives, helping attract and engage prospective clients in collaboration with the Branding & Marketing Lead.