Hi, I’m Hayley—a brand designer and creative lead based in Amsterdam, with over 10+ years of experience across agency, in-house, and freelance roles. I create cohesive visual identities and marketing assets across digital, social, print, presentations, and events. I’m experienced in leading projects, collaborating with multidisciplinary teams, and maintaining strong brand consistency across fast-moving campaigns. With a background in lifestyle, sustainable fashion, and purpose-led branding, I’m especially drawn to wellness-focused work that creates clarity, connection, and impact.…

Hayley Creative

Hi, I’m Hayley—a brand designer and creative lead based in Amsterdam, with over 10+ years of experience across agency, in-house, and freelance roles. I create cohesive visual identities and marketing assets across digital, social, print, presentations, and events. I’m experienced in leading projects, collaborating with multidisciplinary teams, and maintaining strong brand consistency across fast-moving campaigns. With a background in lifestyle, sustainable fashion, and purpose-led branding, I’m especially drawn to wellness-focused work that creates clarity, connection, and impact.…

Available to hire

Hi, I’m Hayley—a brand designer and creative lead based in Amsterdam, with over 10+ years of experience across agency, in-house, and freelance roles. I create cohesive visual identities and marketing assets across digital, social, print, presentations, and events.

I’m experienced in leading projects, collaborating with multidisciplinary teams, and maintaining strong brand consistency across fast-moving campaigns. With a background in lifestyle, sustainable fashion, and purpose-led branding, I’m especially drawn to wellness-focused work that creates clarity, connection, and impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Design Lead - Admin/BMD Branding & Communications at Agmind Branding & Communications
September 1, 2025 - Present
Design Lead / Admin Branding & Communications at Dentsu Creative Amsterdam
September 1, 2025 - Present
Brand Design Lead at Dentsu Creative
March 1, 2021 - May 1, 2025
Led brand design projects and created cohesive visual identities and marketing assets across digital, social, print, presentations, and events. Collaborated with multidisciplinary teams to maintain strong brand consistency across fast-moving campaigns.
Brand Design Lead (Design Lead, Admin Branding & Communications) at Dentsu Creative
March 1, 2021 - May 1, 2025
Brand Design Lead at Dentsu Creative Amsterdam
March 1, 2021 - May 1, 2025
Creative Lead at O My Bag
May 1, 2018 - May 1, 2020
Web Designer at Spotzer
August 1, 2017 - March 1, 2018
Web design work as a freelance web designer, contributing to digital design deliverables.
Web Designer at Spoter
August 1, 2017 - March 1, 2018
Brand Designer / Lead (Admin branding & communications) at Spotzer
August 1, 2017 - March 1, 2018
Graphic Designer at Zentir
November 1, 2016 - May 1, 2017
Graphic design support on client deliverables over a short contract period in Newtown, Sydney.
Freelance Graphic Designer at Zentir
November 1, 2016 - May 1, 2017
Graphic Designer at Zen tir
November 1, 2016 - May 1, 2017
Brand Designer at Stone Brand Communications
April 1, 2016 - December 1, 2016
Graphic Designer at Mediamatic
June 1, 2015 - November 1, 2015
Graphic Designer at The Keystone_Group
October 1, 2014 - June 1, 2015
Freelance Designer / Art Director at Hayley Creative
January 1, 2012 - Present

Education

Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014

Qualifications

Mark ed Amsterdam Bespoke Branding Masterclass (Speaker & Workshop Host)
January 1, 2023 - August 5, 2026
UXUI Design Interactive Prototype Course (Ironhack Amsterdam)
January 1, 2020 - August 5, 2026
Mark(ed) Amsterdam Bespoke Branding Masterclass
January 1, 2023 - August 5, 2026
UXUI Design Interactive Prototype Course
January 1, 2020 - August 5, 2026
Ironhack Amsterdam Nomination (AGDA Design Awards, University of Technology Sydney)
January 1, 2015 - August 5, 2026
Ironhack Amsterdam UXUI Prototype Course
January 1, 2020 - August 5, 2026
UXUI Design Interactive Prototype Course
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Education, Consumer Goods

Skills

Experience Level