Hi, I’m Hayley—an Amsterdam-based brand designer and creative lead with 10+ years of experience across agency, in-house, and freelance work. I create cohesive visual identities and marketing assets spanning digital, social, print, presentations, and events, with a strong focus on brand consistency across fast-moving campaigns. I’ve led projects with multidisciplinary teams and bring a lifestyle, sustainable fashion, and purpose-led branding background to my work—especially when it’s connected to wellness and meaningful impact. From early concept through execution, I’m passionate about clarity, strong creative direction, and building connections that help brands feel unmistakably themselves. Let’s connect at hayleycreat ive.com.…

Hi, I’m Hayley—an Amsterdam-based brand designer and creative lead with 10+ years of experience across agency, in-house, and freelance work. I create cohesive visual identities and marketing assets spanning digital, social, print, presentations, and events, with a strong focus on brand consistency across fast-moving campaigns. I’ve led projects with multidisciplinary teams and bring a lifestyle, sustainable fashion, and purpose-led branding background to my work—especially when it’s connected to wellness and meaningful impact. From early concept through execution, I’m passionate about clarity, strong creative direction, and building connections that help brands feel unmistakably themselves. Let’s connect at hayleycreat ive.com.…

Available to hire

Hi, I’m Hayley—an Amsterdam-based brand designer and creative lead with 10+ years of experience across agency, in-house, and freelance work. I create cohesive visual identities and marketing assets spanning digital, social, print, presentations, and events, with a strong focus on brand consistency across fast-moving campaigns.

I’ve led projects with multidisciplinary teams and bring a lifestyle, sustainable fashion, and purpose-led branding background to my work—especially when it’s connected to wellness and meaningful impact. From early concept through execution, I’m passionate about clarity, strong creative direction, and building connections that help brands feel unmistakably themselves. Let’s connect at hayleycreat ive.com.

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Language

English
Fluent

Work Experience

Design Lead (Admin Branding & Communications)
September 1, 2025 - Present
Design Lead / Admin Branding & Communications (Full-time)
September 1, 2025 - Present
Brand Design Lead / Design Lead (Adminbranding & Communications) at Dentsu Creative
September 1, 2025 - Present
Design Lead (Branding & Communications) - Full-time at Admin Branding & Communications
September 1, 2025 - Present
Led branding and communications design work in an administrative branding context, coordinating creative outputs and supporting organizational communication needs.
Design Lead - Admin/BMD Branding & Communications at Agmind Branding & Communications
September 1, 2025 - Present
Design Lead / Admin Branding & Communications at Dentsu Creative Amsterdam
September 1, 2025 - Present
Brand Design Lead at Dent su Creative Amsterdam
March 1, 2021 - May 1, 2025
Brand Design Lead at Dentzu Creative
March 1, 2021 - May 1, 2025
Brand Design Lead at Dentsu Creative
March 1, 2021 - May 1, 2025
Led brand design projects and created cohesive visual identities and marketing assets across digital, social, print, presentations, and events. Collaborated with multidisciplinary teams to maintain strong brand consistency across fast-moving campaigns.
Brand Design Lead (Design Lead, Admin Branding & Communications) at Dentsu Creative
March 1, 2021 - May 1, 2025
Brand Design Lead at Dentsu Creative Amsterdam
March 1, 2021 - May 1, 2025
Creative Lead at O My Bag
May 1, 2018 - May 1, 2020
Web Designer at Spotzer
August 1, 2017 - March 1, 2018
Web design work as a freelance web designer, contributing to digital design deliverables.
Web Designer at Spoter
August 1, 2017 - March 1, 2018
Brand Designer / Lead (Admin branding & communications) at Spotzer
August 1, 2017 - March 1, 2018
Freelance Graphic Designer at Zen t r
November 1, 2016 - May 1, 2017
Graphic Designer (Freelance) at Zentir
November 1, 2016 - May 1, 2017
Created graphic design deliverables for client needs over a short contract period. Produced brand and communication assets with a focus on quality, clarity, and timely execution.
Graphic Designer at Zentir
November 1, 2016 - May 1, 2017
Graphic design support on client deliverables over a short contract period in Newtown, Sydney.
Freelance Graphic Designer at Zentir
November 1, 2016 - May 1, 2017
Graphic Designer at Zen tir
November 1, 2016 - May 1, 2017
Brand Designer at Stone Brand Communications
April 1, 2016 - December 1, 2016
Graphic Designer at Mediamatic
June 1, 2015 - November 1, 2015
Graphic Designer at The Keyst one_Group
October 1, 2014 - June 1, 2015
Graphic Designer at The Keyston_Group
October 1, 2014 - June 1, 2015
Worked as a graphic designer producing marketing and brand communication assets during the contract period. Contributed to visual production while collaborating with team members to meet project timelines.
Graphic Designer at The Keystone_Group
October 1, 2014 - June 1, 2015
Freelance Designer / Art Director at Hayley Creative
January 1, 2012 - Present

Education

Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Additional study (ADM/branding branding & communications; listed under Experience/Projects) at AGDA Design Awards (University of Technology Sydney)
January 11, 2030 - September 9, 2026
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014
Bachelor of Design (Visual Communication) at University of Technology Sydney
January 1, 2011 - January 1, 2014

Qualifications

Mark ed Amsterdam Bespoke Branding Masterclass (Speaker & Workshop Host)
January 1, 2023 - August 5, 2026
UXUI Design Interactive Prototype Course (Ironhack Amsterdam)
January 1, 2020 - August 5, 2026
Mark(ed) Amsterdam Bespoke Branding Masterclass
January 1, 2023 - August 5, 2026
UXUI Design Interactive Prototype Course
January 1, 2020 - August 5, 2026
Ironhack Amsterdam Nomination (AGDA Design Awards, University of Technology Sydney)
January 1, 2015 - August 5, 2026
Ironhack Amsterdam UXUI Prototype Course
January 1, 2020 - August 5, 2026
UXUI Design Interactive Prototype Course
January 1, 2020 - January 1, 2020
UX/UI Design Interactive Prototype Course (Ironhack Amsterdam 2020)
January 1, 2020 - September 9, 2026
Mark ed Amsterdam Bespoke Branding Masterclass (2023 Dutch Creativity Awards Bronze Lamp Dentsu Creative)
January 1, 2023 - September 9, 2026
UX/UI Design Interactive Prototype Course (Ironhack Amsterdam 2020)
January 1, 2020 - September 9, 2026
UX/UI Design Interactive Prototype Course (Ironhack)
January 1, 2020 - September 9, 2026
Mark ed Amsterdam Bespoke Branding Masterclass (2023)
January 1, 2023 - September 9, 2026
UXUI Design Interactive Prototype Course (ironhack Amsterdam)
January 1, 2020 - September 9, 2026
UXUI Design Interactive Prototype Course (ironhack Amsterdam) - UXUI Interactive Prototype
January 1, 2020 - September 9, 2026
Ironhack Amsterdam (nomination: AGDA Design Awards)
January 1, 2015 - September 9, 2026
Speaker & Workshop Host (Marked Amsterdam Bespoke Branding Masterclass)
January 1, 2023 - September 9, 2026
UXUI Design Interactive Prototype Course (ironhack Amsterdam) — participation
January 1, 2020 - September 9, 2026
Design Lead Admin Branding & Communications (Full-time)
September 1, 2025 - September 9, 2026
UXUI Design Interactive Prototype Course (Ironhack Amsterdam)
January 1, 2020 - September 9, 2026
UX/UI Design Interactive Prototype Course (Ironhack Amsterdam)
January 1, 2020 - September 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Education, Consumer Goods