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Hi, I'm Hayley Kathoke, a creative and results-driven social media professional with a passion for storytelling, polished visuals, and trend-led, social-first content. I specialize in short-form video and content strategies that drive performance, having generated over £130K in attributed revenue via in-house TikTok strategy and contributed to over 1M follower growth on Instagram. Confident on camera and highly organized, I bring a sharp eye for detail, strong platform knowledge, and a deep understanding of what makes content connect and convert in the digital space. Over the years, I've worked across exciting brands such as Anthropologie and Karen Millen, leading social media and PR strategies, content creation, influencer collaborations, and community engagement. With a blend of on-screen talent and behind-the-scenes expertise, I strive to deliver authentic and engaging content that resonates with audiences and supports commercial goals effectively.…Hi, I'm Hayley Kathoke, a creative and results-driven social media professional with a passion for storytelling, polished visuals, and trend-led, social-first content. I specialize in short-form video and content strategies that drive performance, having generated over £130K in attributed revenue via in-house TikTok strategy and contributed to over 1M follower growth on Instagram. Confident on camera and highly organized, I bring a sharp eye for detail, strong platform knowledge, and a deep understanding of what makes content connect and convert in the digital space. Over the years, I've worked across exciting brands such as Anthropologie and Karen Millen, leading social media and PR strategies, content creation, influencer collaborations, and community engagement. With a blend of on-screen talent and behind-the-scenes expertise, I strive to deliver authentic and engaging content that resonates with audiences and supports commercial goals effectively.

Hayley Kathoke

Content Creator, Social Media Manager, Copywriter, +2

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Hi, I'm Hayley Kathoke, a creative and results-driven social media professional with a passion for storytelling, polished visuals, and trend-led, social-first content. I specialize in short-form video and content strategies that drive performance, having generated over £130K in attributed revenue via in-house TikTok strategy and contributed to over 1M follower growth on Instagram. Confident on camera and highly organized, I bring a sharp eye for detail, strong platform knowledge, and a deep understanding of what makes content connect and convert in the digital space. Over the years, I've worked across exciting brands such as Anthropologie and Karen Millen, leading social media and PR strategies, content creation, influencer collaborations, and community engagement. With a blend of on-screen talent and behind-the-scenes expertise, I strive to deliver authentic and engaging content that resonates with audiences and supports commercial goals effectively.…Hi, I'm Hayley Kathoke, a creative and results-driven social media professional with a passion for storytelling, polished visuals, and trend-led, social-first content. I specialize in short-form video and content strategies that drive performance, having generated over £130K in attributed revenue via in-house TikTok strategy and contributed to over 1M follower growth on Instagram. Confident on camera and highly organized, I bring a sharp eye for detail, strong platform knowledge, and a deep understanding of what makes content connect and convert in the digital space. Over the years, I've worked across exciting brands such as Anthropologie and Karen Millen, leading social media and PR strategies, content creation, influencer collaborations, and community engagement. With a blend of on-screen talent and behind-the-scenes expertise, I strive to deliver authentic and engaging content that resonates with audiences and supports commercial goals effectively.

Available to hire

Hi, I’m Hayley Kathoke, a creative and results-driven social media professional with a passion for storytelling, polished visuals, and trend-led, social-first content. I specialize in short-form video and content strategies that drive performance, having generated over £130K in attributed revenue via in-house TikTok strategy and contributed to over 1M follower growth on Instagram. Confident on camera and highly organized, I bring a sharp eye for detail, strong platform knowledge, and a deep understanding of what makes content connect and convert in the digital space.

Over the years, I’ve worked across exciting brands such as Anthropologie and Karen Millen, leading social media and PR strategies, content creation, influencer collaborations, and community engagement. With a blend of on-screen talent and behind-the-scenes expertise, I strive to deliver authentic and engaging content that resonates with audiences and supports commercial goals effectively.

Skills

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Expert

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Expert

Intermediate

Intermediate

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Intermediate

Work Experience

Social Media & PR Executive at Ro & Zo

January 31, 2025 - August 19, 2025

Developed and executed the full social media, influencer, and PR strategy for this fast-growing startup brand. Managed social channels including Instagram, TikTok, and Facebook with daily posting, story content, SEO and TOValigned copywriting, and community management. Led weekly content creation including behind-the-scenes, EGC, and shoot day content; edited reels, carousels, and stories using CapCut and Canva. Captured and edited professional and behind-the-scenes social-first campaign content. Presented weekly performance reports and insights to founders to guide brand decisions. Developed and executed PR and influencer outreach strategy, managing relationships from micro to macro influencers. Led all influencer gifting and UGC strategy to boost social and email marketing assets. Managed PR sample requests and gifting budgets; pitched news stories to media.

Social Media & PR Executive at Ro & Zo

January 1, 2025 - August 23, 2025

Solely developed and executed the full social media, influencer, and PR strategy for this fast-growing startup brand. Built and implemented the brand’s social strategies across Instagram, TikTok & Facebook to drive engagement and brand visibility. Managed all social channels including daily posting, story content, copywriting (SEO and tone of voice aligned), and community management. Led weekly content creation involving behind-the-scenes, employee-generated content, and shoot-day content; edited reels, carousels, and stories using CapCut & Canva. Captured and edited social-first campaign content including professional-level video and BTS assets. Presented weekly performance reports and insights directly to founders to guide brand decisions. Developed and executed PR and influencer outreach strategies, sourcing, managing, and nurturing relationships from micro to macro influencers. Led all influencer gifting and UGC strategy to boost social content and email marketing assets. Managed

Content Creator (Freelance) at Anthropologie

January 1, 2025 - Present

Lead content creation for Anthropologie EU’s TikTok, working closely with the Social Media Manager and wider social team to deliver trend-led, product-focused content that inspires and converts. Planned, shot, and edited social-first content across Instagram and TikTok, emphasizing storytelling, employee-generated content, and behind-the-scenes brand moments. Co-managed the EU social content calendar to ensure consistent cadence of reactive and planned posts aligned with marketing campaigns and trade priorities. Collaborated with buyers and merchandisers to boost key seasonal products aligning content strategy with commercial goals. Conducted in-depth trend research and competitor analysis to identify timely, on-brand content opportunities. Partnered with social media and executive teams to brainstorm and execute creative concepts reflecting Anthropologie’s tone of voice and aesthetic. Acted as on-screen talent to add a personal and relatable touch to brand storytelling.

Content Creator (Freelance) at Anthropologie

January 1, 2025 - Present

Led content creation for Anthropologie EU’s TikTok, collaborating closely with the Social Media Manager and wider team to deliver trend-led, product-focused content that inspires and converts. Planned, shot, and edited social-first content emphasizing storytelling, employee-generated content (EGC), and behind-the-scenes brand moments. Co-managed the EU social content calendar ensuring consistent posting aligned with marketing campaigns and trade priorities. Collaborated with buyers and merchandisers to push key seasonal products through social media content strategy aligned with commercial goals. Conducted in-depth trend research and competitor analysis to identify and act on timely brand content opportunities. Partnered with Social Media Manager and executives to brainstorm and execute creative concepts reflecting the brand's tone and aesthetic. Acted as on-screen talent for EU content to bring a personal and relatable touch to storytelling.

Brand Assistant at Karen Millen

August 31, 2024 - August 19, 2025

Supported Brand, PR, and Social teams across key campaigns and daily operations, directly contributing to Instagram follower growth of over 1M and £130K in Q1 2024 revenue through in-house content strategy. Worked closely with Head of Brand to develop and implement brand campaigns from ideation to execution across social, PR, and digital. Owned major brand projects including organising company-wide Strategy Day events and supporting key activations like pop-ups and influencer events. Created and delivered weekly and monthly performance reports covering social media, influencer engagement, and PR impact. Launched and led Karen Millen’s first in-house content strategy for TikTok and Instagram Reels, including filming, editing, and on-screen talent. Assisted in day-to-day social channel management (Instagram, TikTok, Pinterest, Facebook), briefing creative, writing captions, researching trends, and driving community growth. Grew Pinterest monthly impressions from 4M to 8M through trend

Brand Assistant at Karen Millen

August 1, 2024 - August 23, 2025

Supported Brand, PR, and Social teams across key campaigns and daily operations, directly contributing to Instagram follower growth of 1M+ and £130K in Q1 2024 revenue through in-house content strategy. Worked closely with the Head of Brand to develop and implement brand campaigns from ideation to execution across social, PR, and digital. Took ownership of major brand projects including organizing the company-wide Strategy Day event and supporting activations like pop-ups and influencer events. Created and delivered weekly/monthly performance reports for the Brand Director covering social media, influencer engagement, and PR impact. Launched and led Karen Millen’s first in-house content strategy for TikTok and Instagram Reels, including filming, editing, and starring as on-screen talent to humanize the brand and increase engagement. Assisted in day-to-day social channel management (Instagram, TikTok, Pinterest, Facebook), briefing creative, writing captions, researching trends, and

PR Intern at Crescent Agency

February 28, 2023 - August 23, 2025

Supported Autumn/Winter '23 London Fashion Week presentations and backstage logistics.

PR Intern at Crescent Agency

February 28, 2023 - August 19, 2025

Supported Autumn/Winter '23 London Fashion Week presentations and backstage logistics.

Social Media Intern at STADIO School of Fashion

December 31, 2022 - August 19, 2025

Created and edited content for TikTok and Instagram, covered live events, and tracked KPIs.

Social Media Intern at STADIO School of Fashion

December 1, 2022 - August 23, 2025

Created and edited content for TikTok and Instagram, covered live events, and tracked KPIs.

Auditorium Manager at South Africa Fashion Week

October 31, 2022 - August 23, 2025

Managed VIP/press seating, guest lists, and show transitions during Fashion Week.

Auditorium Manager at South Africa Fashion Week

October 31, 2022 - August 19, 2025

Managed VIP/press seating, guest lists, and show transitions during fashion week.

Marketing & Styling Intern at Soviet Denim

March 31, 2022 - August 23, 2025

Assisted on Autumn/Winter '22 campaign shoot, supported styling, and created the brand’s first TikTok.

Marketing & Styling Intern at Soviet Denim

March 31, 2022 - August 19, 2025

Assisted on Autumn/Winter '22 campaign shoot, supported styling, and created the brand’s first TikTok.

Content Creator (Personal Experience) at @hayleykathoke

January 1, 2018 - Present

Grew audience on Instagram to 22,000 and TikTok audience to 11.4K. Conducted trend research and ideation for social-first content. Managed community engagement and KPI analytic analysis.

Content Creator (Personal) at @hayleykathoke

January 1, 2018 - Present

Grew Instagram audience to 22,000 and TikTok audience to 11.4K. Conducted trend research and ideation for social-first content. Managed community and handled KPI analysis.