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I’m a senior brand and digital designer with 8+ years of experience building scalable identities for B2B SaaS and small businesses. I’ve led high-visibility brand and marketing work at Absorb Software (LMS) and spent three years at ServiceNow in San Francisco, where I developed and applied brand guidelines across launches, events, campaigns, websites, and internal communications. Since moving to Canada, I’ve partnered with local businesses and crafters in Nanaimo and Victoria on end-to-end brand projects, from strategy and logo design to photoshoot art direction and vendor coordination. Check my Horang projects thanks…I’m a senior brand and digital designer with 8+ years of experience building scalable identities for B2B SaaS and small businesses. I’ve led high-visibility brand and marketing work at Absorb Software (LMS) and spent three years at ServiceNow in San Francisco, where I developed and applied brand guidelines across launches, events, campaigns, websites, and internal communications. Since moving to Canada, I’ve partnered with local businesses and crafters in Nanaimo and Victoria on end-to-end brand projects, from strategy and logo design to photoshoot art direction and vendor coordination. Check my Horang projects thanks

Hayley Lee

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I’m a senior brand and digital designer with 8+ years of experience building scalable identities for B2B SaaS and small businesses. I’ve led high-visibility brand and marketing work at Absorb Software (LMS) and spent three years at ServiceNow in San Francisco, where I developed and applied brand guidelines across launches, events, campaigns, websites, and internal communications. Since moving to Canada, I’ve partnered with local businesses and crafters in Nanaimo and Victoria on end-to-end brand projects, from strategy and logo design to photoshoot art direction and vendor coordination. Check my Horang projects thanks…I’m a senior brand and digital designer with 8+ years of experience building scalable identities for B2B SaaS and small businesses. I’ve led high-visibility brand and marketing work at Absorb Software (LMS) and spent three years at ServiceNow in San Francisco, where I developed and applied brand guidelines across launches, events, campaigns, websites, and internal communications. Since moving to Canada, I’ve partnered with local businesses and crafters in Nanaimo and Victoria on end-to-end brand projects, from strategy and logo design to photoshoot art direction and vendor coordination. Check my Horang projects thanks

Available to hire

I’m a senior brand and digital designer with 8+ years of experience building scalable identities for B2B SaaS and small businesses. I’ve led high-visibility brand and marketing work at Absorb Software (LMS) and spent three years at ServiceNow in San Francisco, where I developed and applied brand guidelines across launches, events, campaigns, websites, and internal communications. Since moving to Canada, I’ve partnered with local businesses and crafters in Nanaimo and Victoria on end-to-end brand projects, from strategy and logo design to photoshoot art direction and vendor coordination.

Check my Horang projects thanks

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer and Marketer at Nori and Horang

September 1, 2024 - October 8, 2025

Directed visual storytelling across packaging, social content, and menus— boosting audience engagement by 40%. Directed end-to-end digital presence, including photography, video, and social content. Built foundational brand systems and templates to support future growth and internal use. Mentored junior designers and guided visual consistency across marketing touchpoints.

Designer – Brand Experience at ServiceNow

June 1, 2022 - October 8, 2025

Designed global B2B marketing assets across digital ads, events, and thought leadership—aligning creative with brand strategy and customer insights. Collaborated closely with marketing, copy, and event teams to deliver cohesive campaigns under tight timelines. Contributed to brand system evolution and created reusable templates that empowered non-designers.

Senior Digital Designer at Absorb Software

September 1, 2024 - Present

Led the creative development of multi-channel brand campaigns, sales assets, and event collateral—contributing to a 20% increase in lead generation. Used Figma, After Effects, and AI tools to concept, prototype, and streamline creative workflows. Partnered with cross-functional marketing teams to evolve design systems and ensure brand consistency across every visual asset. Advocated for thoughtful, scalable creative solutions in a high-growth, fast-moving B2B SaaS environment.

Graphic Design Intern – Marketing at San Francisco Chronicle

August 1, 2019 - October 8, 2025

Graphic Design Intern – Marketing internship; reference available upon request.