I’m a Peru-based Advertising Graphic Designer with over 12 years of professional experience in packaging, branding, and digital campaigns. I’ve collaborated with clients like Catapulta, VivaGym, Giordano, and more, delivering cohesive visual identities and compelling assets across print and digital platforms. I’m creative, proactive, and research-driven, able to work under pressure in multidisciplinary teams while keeping a strong focus on results. I have formal training in Art Direction and Fashion Styling, and I’m pursuing UI/UX specialization (CalArts). I’m fluent in Spanish and English with basic Italian, and I enjoy exploring new tools and techniques to translate ideas into effective visuals for brands and audiences.…

Hazel Melgar Jordán

I’m a Peru-based Advertising Graphic Designer with over 12 years of professional experience in packaging, branding, and digital campaigns. I’ve collaborated with clients like Catapulta, VivaGym, Giordano, and more, delivering cohesive visual identities and compelling assets across print and digital platforms. I’m creative, proactive, and research-driven, able to work under pressure in multidisciplinary teams while keeping a strong focus on results. I have formal training in Art Direction and Fashion Styling, and I’m pursuing UI/UX specialization (CalArts). I’m fluent in Spanish and English with basic Italian, and I enjoy exploring new tools and techniques to translate ideas into effective visuals for brands and audiences.…

Available to hire

I’m a Peru-based Advertising Graphic Designer with over 12 years of professional experience in packaging, branding, and digital campaigns. I’ve collaborated with clients like Catapulta, VivaGym, Giordano, and more, delivering cohesive visual identities and compelling assets across print and digital platforms. I’m creative, proactive, and research-driven, able to work under pressure in multidisciplinary teams while keeping a strong focus on results.

I have formal training in Art Direction and Fashion Styling, and I’m pursuing UI/UX specialization (CalArts). I’m fluent in Spanish and English with basic Italian, and I enjoy exploring new tools and techniques to translate ideas into effective visuals for brands and audiences.

See more

Skills

Experience Level

Adobe Photoshop
Expert
Logo
Expert
Adobe Illustrator
Expert
Figma
Expert
Adobe Premiere Pro
Expert
Adobe After Effects
Expert
Adobe XD
Expert
Canva
Expert
UI
Expert
Adobe InDesign
Expert
Sketch
Expert
Infographic
Intermediate
Presentation Design
Intermediate
HTML5
Intermediate
CSS
Intermediate
JavaScript
Intermediate
See more

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner

Work Experience

Graphic Design Consulting at CATAPULTA
August 1, 2025 - November 1, 2025
Adjustments to all the graphic and communication guidelines of the company. Rethinking the brand manual, creation of templates, Recurseros magazine, informative flyers and brochures, banners, posts and publications for social media, templates for presentations, and BTL elements to position the brand in consumers' minds, like the stand for a fair and corporate banner.
Remote Freelance Graphic Designer at Virgen Advertising
January 1, 2024 - March 1, 2024
Remote work in advertising graphic design, illustrations, adaptations, and final artwork for social media for clients such as Pex and Triumph.
Remote Freelance Graphic Designer at Virgen Advertising
January 1, 2018 - December 31, 2019
Remote advertising design work for client: Hoteles Costa del Sol.
Freelance Graphic Designer at HMDesign
January 1, 2015 - Present
Packaging design, advertising ads, graphic design for banners, web and social platforms. Clients include: Catapulta, Rusca, Closer, Gummix, VivaGym (Graña y Montero company), Giordano, Checor, etc.
Head of Art at Laborum Peru
May 1, 2013 - January 31, 2014
Responsible for visual communication and advertising. Standardized corporate image. Designed banners, email marketing, landing pages, and branding assets.
Head of Art at VIVA GYM
May 1, 2011 - April 30, 2013
Created Corporate Image Manual. Managed stationery and merchandising. Ensured branding consistency. Designed materials for housing projects. Coordinated campaign launches.
Senior Advertising Graphic Designer at Los Portales
August 1, 2010 - January 1, 2011
Design and layout of POP materials, press ads, and merchandising.
Senior Advertising Graphic Designer (Pregnancy leave repl) at BELCORP
July 1, 2008 - October 1, 2008
Design and layout for Esika catalog.
Junior Advertising Graphic Designer at BBDO PERU
March 1, 2004 - September 1, 2004
Graphic design for clients: Bella Holandesa, Colegio San Ignacio de Recalde, LG, Gatorade, ISIL, USIL, Winters, etc.
Junior Graphic Designer at NEWSPAPER EL COMERCIO
July 1, 2002 - September 1, 2003
Design and layout for corporate publications and ads for El Comercio, Trome, and Peru21.

Education

Technical Degree in Advertising Design (Thesis) at IPP
January 1, 2000 - July 1, 2001
Advertising Designer at IPP
January 1, 1998 - January 1, 2000
Web Page Design at Toulouse Lautrec Institute
July 1, 2002 - June 30, 2026
Industrial Pattern Making at FG School, Buenos Aires
September 1, 2009 - November 1, 2009
Art Direction and Fashion Styling at Motel
March 1, 2013 - November 1, 2013
UI/UX Specialization at CalArts
November 1, 2023 - June 30, 2026
Artificial intelligence for creatives (iPad) at IPAD
November 1, 2025 - June 30, 2026

Qualifications

UI/UX Specialization
November 1, 2023 - June 30, 2026
Certified Duda Web Design
January 11, 2030 - June 30, 2026
Artificial intelligence for creatives (iPad)
November 1, 2025 - June 30, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail
    Designs for Closer Club - Music Event Advertising

    I made these designs for promoting and advertising this electronic music event. An awesome NYC DJ and a local peruvian DJ on the same day. It took place on Lima - Miraflores.

    Here the link:

    Cover Art Designs for Sprinkler

    I made these designs for the electronic music label Sprinkler. A great time creating these cover arts for Sprinkler label specialized in organic, peruvian downtempo music.

    Here is the link: