Hazel Yang

I’m Hazel, a freelance marketing strategist specializing in brand clarity, audience strategy, and AI-driven marketing workflows.
I help small CPG brands build clear positioning, scalable content ecosystems, and community-led growth strategies that resonate online.

In my recent work, audience-focused content direction and community interaction systems boosted active members by about 30% within three months. I also support referral growth through community-led marketing initiatives and produce blog and video content that supports storytelling and product positioning, delivering marketing assets aligned with brand messaging.

I bring a background in cultural and creative industry management and digital marketing to boutique agency clients, where I develop content and community strategies that strengthen brand loyalty and drive measurable results.