I’m a data-driven social media and marketing professional with experience managing business accounts, developing growth strategies, and turning analytics into actionable results. I’ve worked across events, education, retail, and institutional brands, leading content planning, audience engagement, and performance optimization initiatives.
In my most recent roles, I’ve managed Instagram and TikTok campaigns for organizational accounts, increasing engagement and improving turnout through targeted content strategies. I’ve developed end-to-end content plans, produced social media campaigns, led podcast production, and built partnership-driven growth initiatives. I also have hands-on experience analyzing engagement data using tools like Excel, SQL, and platform analytics to refine strategy and improve retention. Previously, I helped grow a retail brand’s Instagram presence and drove consistent lead generation through social media and WhatsApp marketing.
What makes me stand out is the combination of strategy and execution. I don’t just post content — I build structured content calendars, align messaging with business objectives, track performance metrics, and continuously optimize. I’m comfortable working independently in remote settings, managing multiple projects at once, and adapting tone and positioning across different business types. Whether it’s real estate, hospitality, or service-based brands, I approach each account with a tailored strategy focused on visibility, engagement, and measurable growth.
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