I’m a data-driven social media and marketing professional with experience managing business accounts, developing growth strategies, and turning analytics into actionable results. I’ve worked across events, education, retail, and institutional brands, leading content planning, audience engagement, and performance optimization initiatives. In my most recent roles, I’ve managed Instagram and TikTok campaigns for organizational accounts, increasing engagement and improving turnout through targeted content strategies. I’ve developed end-to-end content plans, produced social media campaigns, led podcast production, and built partnership-driven growth initiatives. I also have hands-on experience analyzing engagement data using tools like Excel, SQL, and platform analytics to refine strategy and improve retention. Previously, I helped grow a retail brand’s Instagram presence and drove consistent lead generation through social media and WhatsApp marketing. What makes me stand out is the combination of strategy and execution. I don’t just post content — I build structured content calendars, align messaging with business objectives, track performance metrics, and continuously optimize. I’m comfortable working independently in remote settings, managing multiple projects at once, and adapting tone and positioning across different business types. Whether it’s real estate, hospitality, or service-based brands, I approach each account with a tailored strategy focused on visibility, engagement, and measurable growth.

Haziel de Oliveira Soares

I’m a data-driven social media and marketing professional with experience managing business accounts, developing growth strategies, and turning analytics into actionable results. I’ve worked across events, education, retail, and institutional brands, leading content planning, audience engagement, and performance optimization initiatives. In my most recent roles, I’ve managed Instagram and TikTok campaigns for organizational accounts, increasing engagement and improving turnout through targeted content strategies. I’ve developed end-to-end content plans, produced social media campaigns, led podcast production, and built partnership-driven growth initiatives. I also have hands-on experience analyzing engagement data using tools like Excel, SQL, and platform analytics to refine strategy and improve retention. Previously, I helped grow a retail brand’s Instagram presence and drove consistent lead generation through social media and WhatsApp marketing. What makes me stand out is the combination of strategy and execution. I don’t just post content — I build structured content calendars, align messaging with business objectives, track performance metrics, and continuously optimize. I’m comfortable working independently in remote settings, managing multiple projects at once, and adapting tone and positioning across different business types. Whether it’s real estate, hospitality, or service-based brands, I approach each account with a tailored strategy focused on visibility, engagement, and measurable growth.

Available to hire

I’m a data-driven social media and marketing professional with experience managing business accounts, developing growth strategies, and turning analytics into actionable results. I’ve worked across events, education, retail, and institutional brands, leading content planning, audience engagement, and performance optimization initiatives.

In my most recent roles, I’ve managed Instagram and TikTok campaigns for organizational accounts, increasing engagement and improving turnout through targeted content strategies. I’ve developed end-to-end content plans, produced social media campaigns, led podcast production, and built partnership-driven growth initiatives. I also have hands-on experience analyzing engagement data using tools like Excel, SQL, and platform analytics to refine strategy and improve retention. Previously, I helped grow a retail brand’s Instagram presence and drove consistent lead generation through social media and WhatsApp marketing.

What makes me stand out is the combination of strategy and execution. I don’t just post content — I build structured content calendars, align messaging with business objectives, track performance metrics, and continuously optimize. I’m comfortable working independently in remote settings, managing multiple projects at once, and adapting tone and positioning across different business types. Whether it’s real estate, hospitality, or service-based brands, I approach each account with a tailored strategy focused on visibility, engagement, and measurable growth.

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Work Experience

Event and Media Assistant at Center for Astrophysics and Space Science, NYU Abu Dhabi
October 1, 2024 - Present
Coordinate logistics and registration systems for 10+ in-person and virtual events serving 50–200+ attendees, ensuring seamless execution and improving operational efficiency. Produced social media campaigns across Instagram and TikTok for a 3.5K+ audience, increasing engagement by 25% and boosting event turnout by 30% through targeted promotional strategies. Analyzed participant data from 100–300+ records using Excel and survey tools, generating performance reports to inform programming decisions and enhance post-event outcomes.
Business Development Specialist at Student Era Dubai
May 1, 2023 - December 1, 2025
Organized 12+ educational events and analyzed 150–300+ attendee records using Excel pivot tables and lookup functions, identifying participation trends and improving retention by 20%+. Developed and executed digital content strategies for a 2K+ audience, producing social media campaigns and end-to-end podcast production to strengthen brand visibility and engagement. Built partnerships with 15+ UAE universities and 6+ international high schools while leveraging SQL, Python, and Excel to analyze engagement data and generate KPI reports for strategic growth decisions.
Marketing & Business Operations Associate at Mary Atelier Teresina
February 1, 2020 - July 1, 2022
Optimized financial operations by organizing and tracking 150+ monthly records in Excel, improving reporting efficiency by 30% within 12 months. Drove customer acquisition and engagement via Instagram and WhatsApp, generating 40+ qualified leads and sales monthly while increasing overall conversion rates. Developed and executed Instagram growth and content strategies, increasing the account by 1K followers within 4 months and strengthening brand visibility and customer reach.

Education

BA in Psychology at New York University Abu Dhabi
August 1, 2022 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet