Hi, I’m Haziel de Oliveira Soares, a strategic and data-driven marketing and operations professional with experience leading cross-functional projects across events, digital media, and financial operations. I’m skilled in leveraging analytics, growth strategy, and stakeholder partnerships to drive engagement, improve retention, and deliver measurable business impact.

Haziel de Oliveira Soares

Hi, I’m Haziel de Oliveira Soares, a strategic and data-driven marketing and operations professional with experience leading cross-functional projects across events, digital media, and financial operations. I’m skilled in leveraging analytics, growth strategy, and stakeholder partnerships to drive engagement, improve retention, and deliver measurable business impact.

Available to hire

Hi, I’m Haziel de Oliveira Soares, a strategic and data-driven marketing and operations professional with experience leading cross-functional projects across events, digital media, and financial operations.

I’m skilled in leveraging analytics, growth strategy, and stakeholder partnerships to drive engagement, improve retention, and deliver measurable business impact.

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Work Experience

Event and Media Assistant at Center for Astrophysics and Space Science, NYU Abu Dhabi
October 1, 2024 - Present
Coordinated logistics and registration systems for 10+ in-person and virtual events serving 50–200+ attendees, ensuring seamless execution and improving operational efficiency. Produced social media campaigns across Instagram and TikTok for a 3.5K+ audience, increasing engagement by 25% and boosting event turnout by 30% through targeted promotional strategies. Analyzed participant data from 100–300+ records using Excel and survey tools, generating performance reports that informed programming decisions and enhanced post-event outcomes.
Business Development Specialist at Students Era Dubai
May 1, 2023 - December 1, 2025
Organized 12+ educational events and analyzed 150–300+ attendee records using Excel pivot tables and lookup functions, identifying participation trends and improving retention by 20%+. Developed and executed digital content strategies for a 2K+ audience, producing social media campaigns and leading end-to-end podcast production to strengthen brand visibility and engagement. Built partnerships with 15+ UAE universities and 6+ international high schools while leveraging SQL, Python, and Excel to analyze engagement data and generate KPI reports for strategic growth decisions.
Marketing & Business Operations Associate at Mary Atelier Teresina, Brazil
February 1, 2020 - July 1, 2022
Optimized financial operations by organizing and tracking 150+ monthly records in Excel, improving reporting efficiency by 30% within 12 months. Drove customer acquisition and engagement via Instagram and WhatsApp, generating 40+ qualified leads and sales monthly while increasing overall conversion rates. Developed and executed Instagram growth and content strategies, increasing the account by 1K followers within 4 months and strengthening brand visibility and customer reach.

Education

BA in Psychology at New York University Abu Dhabi
August 1, 2022 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Financial Services, Professional Services, Software & Internet