The first-ever online marketplace for contractors and local governments to buy, sell, or lease used heavy equipment and materials — powered by Salesforce.

A marketplace that didn’t exist

Contractors and local governments had no centralized way to buy, sell, or lease used heavy equipment and surplus materials. The existing process relied on word of mouth, trade magazines, and scattered regional auctions — slow, opaque, and expensive.

Eiffel Trading Co. wanted to build the first online marketplace specifically for this industry: a place where a county in Texas could list surplus pipe, a contractor in Ohio could find a used crane, and both parties could transact with confidence.

The platform needed robust search and filtering for highly specialized equipment, verified seller profiles, and a listing experience that could handle everything from a $500 guardrail to a $2M tunnel boring machine — all built on Salesforce to integrate with the company’s existing CRM and deal pipeline.

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Data density meets editorial design

The WTA’s digital platform needed to serve fans checking live scores between points, journalists looking for match stats, and casual visitors browsing player profiles and video highlights — all within the same interface. The existing site struggled to balance real-time match data with the editorial and video content that drives engagement.

The redesign had to unify live scores, match heroes, video libraries, score history, tournament brackets, leaderboards, and player profiles into one cohesive experience that felt fast and navigable on both desktop and mobile — without sacrificing the information density that power users depend on.

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https://www.twine.net/signin

Unlimited shows, one platform

CBS Entertainment needed casting websites for three of its flagship reality competition shows: Survivor, Big Brother, and The Amazing Race. Each show had its own visual identity, branding guidelines, and casting requirements — but the underlying workflows were nearly identical.

Building three separate applications would have been costly, hard to maintain, and slow to iterate on. The challenge was to create a single, theme-able platform that could serve all three shows while preserving each one’s unique visual identity and casting flow.

The platform needed to handle high-traffic casting windows, support video audition uploads, integrate with CBS’s existing Salesforce CRM for applicant tracking, and be deployable to new shows in under two weeks.

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https://www.twine.net/signin

Brand identity, stationery system, and website design for Jim Murphy & Associates, a premier general contractor in Sonoma County with 35+ years of building custom residential and commercial projects. Developed a visual identity that reflects their craftsmanship and credibility, then designed and architected a custom WordPress theme with Custom Post Types to manage pages, posts, portfolio, and team content. Enhanced presentation layer with professional CSS and JavaScript—tastefully executed animations, responsive layouts, and polished interactions throughout.