Hello! I’m Harriett McFarlane, a senior video producer and motion designer with over 10 years of end-to-end production experience in brand storytelling, testimonials, social-first content, product explainers, campaign videos, and live event coverage. I excel at script-to-screen craft with Adobe Premiere Pro and After Effects, and I’m comfortable shooting, lighting, capturing audio, and directing on-camera talent. I’ve also served as Technical Director for multi-camera live events and actively integrate AI tools like Runway and Firefly to accelerate production without sacrificing quality. Throughout my career I’ve led high-priority productions for global brands, built scalable motion systems and production frameworks, and managed freelance crews and vendors from pre-production through post. I thrive in fast-paced, deadline-driven environments, and I’m passionate about brand integrity, creative storytelling, and exploring new formats and AI-assisted workflows to expand what’s possible.

Hello! I’m Harriett McFarlane, a senior video producer and motion designer with over 10 years of end-to-end production experience in brand storytelling, testimonials, social-first content, product explainers, campaign videos, and live event coverage. I excel at script-to-screen craft with Adobe Premiere Pro and After Effects, and I’m comfortable shooting, lighting, capturing audio, and directing on-camera talent. I’ve also served as Technical Director for multi-camera live events and actively integrate AI tools like Runway and Firefly to accelerate production without sacrificing quality. Throughout my career I’ve led high-priority productions for global brands, built scalable motion systems and production frameworks, and managed freelance crews and vendors from pre-production through post. I thrive in fast-paced, deadline-driven environments, and I’m passionate about brand integrity, creative storytelling, and exploring new formats and AI-assisted workflows to expand what’s possible.

Available to hire

Hello! I’m Harriett McFarlane, a senior video producer and motion designer with over 10 years of end-to-end production experience in brand storytelling, testimonials, social-first content, product explainers, campaign videos, and live event coverage. I excel at script-to-screen craft with Adobe Premiere Pro and After Effects, and I’m comfortable shooting, lighting, capturing audio, and directing on-camera talent. I’ve also served as Technical Director for multi-camera live events and actively integrate AI tools like Runway and Firefly to accelerate production without sacrificing quality.

Throughout my career I’ve led high-priority productions for global brands, built scalable motion systems and production frameworks, and managed freelance crews and vendors from pre-production through post. I thrive in fast-paced, deadline-driven environments, and I’m passionate about brand integrity, creative storytelling, and exploring new formats and AI-assisted workflows to expand what’s possible.

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Language

English
Fluent

Work Experience

Senior Editor & Motion Designer at Aveda (Global Education Department)
November 1, 2021 - Present
Lead end-to-end video production for a global health and wellness brand—from concept development, scripting, and storyboarding through shooting, editing, motion graphics, and final delivery across social, marketing, and education platforms. Direct on-camera talent including executives, educators, and subject matter experts; produced high-volume testimonial, branded, and social-first content; served as Technical Director for live multi-camera events; built scalable motion systems and production frameworks; integrated AI tools into workflows (Firefly, Runway, ElevenLabs) to accelerate output.
Video Editor & Content Creator at Purple
March 1, 2021 - November 1, 2021
Produced lifestyle and campaign video content for a high-growth DTC brand; designed platform-optimized assets with a focus on engagement and brand voice; delivered polished assets across concurrent projects in a fast-paced, remote environment.
Senior Editor & Videographer at Spectrum Brands, Inc.
April 1, 2018 - March 1, 2021
Led in-house video production across lifestyle, product, and campaign content for a multi-category DTC brand; managed all phases from concept through delivery for Black & Decker, George Foreman, Tetra, and more; mentored and trained junior videographer/editor; built production workflow systems and schedules to improve efficiency and on-time delivery across multiple projects.
Multimedia Designer at Aveda (Global Education Department)
May 1, 2015 - April 1, 2018
Produced motion assets, video content, and multimedia materials to strengthen global brand consistency across educational and marketing channels; directed on-camera talent and managed studio and location shoots end-to-end.
Brand & Creative Lead at McFarlane Mfg. Co.
January 1, 2010 - January 1, 2015
Sole in-house creative lead: built brand guidelines, visual identity systems, and production workflows from scratch -- including a full company rebrand across print and digital channels; managed studio bookings, talent coordination, vendor relationships, and multimedia asset creation.

Education

B.F.A. in Multimedia Design at University of Wisconsin-Stout
January 11, 2030 - January 1, 2011
B.S. in Film at Full Sail University
January 11, 2030 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services