Heather Fass

• Host live auction broadcasts featuring premium sneakers and footwear, maintaining audience engagement throughout 6-hour streaming sessions. • Facilitate the sale of approximately 300 footwear items per broadcast through interactive product presentations and live bidding events. • Generate an average of approximately $13,200 in sales revenue per stream through audience engagement and relationship-based selling techniques. • Present detailed product information, including sizing, condition, brand history, and styling recommendations to support purchasing decisions. • Respond to viewer questions and objections in real time while maintaining stream energy, momentum, and participation. • Build trust and credibility with customers through transparent product demonstrations and authentic communication. • Adapt presentation and sales strategies based on audience behavior, bidding activity, and engagement trends. • Collaborate with inventory and operations teams to ensure seamless execution of high-volume live sales events. • Maintain a professional and energetic on-camera presence while showcasing hundreds of products during each broadcas

• Collaborated with a team of UX designers to redesign the company’s website, enhancing user experience. • Conducted user research and journey mapping to inform design decisions and improve usability. • Invested over 30 hours in a 6-week timeframe, leading to a successful website launch that improved client acquisition.