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I have 10 years using data analysis to detect problems and provide actionable insights at primarily healthcare companies with a focus on their technology and finance portion of the business. The last 4 years I have concentrated on membership/subscription model of businesses and improving the consumer experience through various lenses. I have worked cross functionally in these roles with many departments including marketing, customer service, growth, product, clinical, actuarial and more with all levels from the Chief Medicare Officer to entry level individuals to communicate what I believe the solutions should be. More recently at Hims and Hers, I focus on a portion of the funnel where the patient submits the intake form to the subscription creation and how to retain the consumer throughout the experience and reduce churn after subscription. I identify gaps the consumers and providers experience through data analysis and provide actionable insights to leadership to improve not only the mentioned experience but also the net income.…I have 10 years using data analysis to detect problems and provide actionable insights at primarily healthcare companies with a focus on their technology and finance portion of the business. The last 4 years I have concentrated on membership/subscription model of businesses and improving the consumer experience through various lenses. I have worked cross functionally in these roles with many departments including marketing, customer service, growth, product, clinical, actuarial and more with all levels from the Chief Medicare Officer to entry level individuals to communicate what I believe the solutions should be. More recently at Hims and Hers, I focus on a portion of the funnel where the patient submits the intake form to the subscription creation and how to retain the consumer throughout the experience and reduce churn after subscription. I identify gaps the consumers and providers experience through data analysis and provide actionable insights to leadership to improve not only the mentioned experience but also the net income.

Hans Dirkmaat

Data Analyst, Data Scientist, Project Manager, +2

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I have 10 years using data analysis to detect problems and provide actionable insights at primarily healthcare companies with a focus on their technology and finance portion of the business. The last 4 years I have concentrated on membership/subscription model of businesses and improving the consumer experience through various lenses. I have worked cross functionally in these roles with many departments including marketing, customer service, growth, product, clinical, actuarial and more with all levels from the Chief Medicare Officer to entry level individuals to communicate what I believe the solutions should be. More recently at Hims and Hers, I focus on a portion of the funnel where the patient submits the intake form to the subscription creation and how to retain the consumer throughout the experience and reduce churn after subscription. I identify gaps the consumers and providers experience through data analysis and provide actionable insights to leadership to improve not only the mentioned experience but also the net income.…I have 10 years using data analysis to detect problems and provide actionable insights at primarily healthcare companies with a focus on their technology and finance portion of the business. The last 4 years I have concentrated on membership/subscription model of businesses and improving the consumer experience through various lenses. I have worked cross functionally in these roles with many departments including marketing, customer service, growth, product, clinical, actuarial and more with all levels from the Chief Medicare Officer to entry level individuals to communicate what I believe the solutions should be. More recently at Hims and Hers, I focus on a portion of the funnel where the patient submits the intake form to the subscription creation and how to retain the consumer throughout the experience and reduce churn after subscription. I identify gaps the consumers and providers experience through data analysis and provide actionable insights to leadership to improve not only the mentioned experience but also the net income.

Available to hire

I have 10 years using data analysis to detect problems and provide actionable insights at primarily healthcare companies with a focus on their technology and finance portion of the business. The last 4 years I have concentrated on membership/subscription model of businesses and improving the consumer experience through various lenses. I have worked cross functionally in these roles with many departments including marketing, customer service, growth, product, clinical, actuarial and more with all levels from the Chief Medicare Officer to entry level individuals to communicate what I believe the solutions should be.

More recently at Hims and Hers, I focus on a portion of the funnel where the patient submits the intake form to the subscription creation and how to retain the consumer throughout the experience and reduce churn after subscription. I identify gaps the consumers and providers experience through data analysis and provide actionable insights to leadership to improve not only the mentioned experience but also the net income.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Strategy and Operation Analyst at Hims & Hers

January 1, 2023 - November 6, 2025

Identified and executed product and operational improvements that generated $5M+ in annual cost savings by leveraging SQL and modeling to optimize processes and customer experience. Designed and measured the success of 20+ EMR product launches monthly, establishing KPIs and performing before/after impact analyses as SME for Sexual Health and Hair Loss lines. Led weekly cross-functional strategy sessions with product, engineering, growth, and clinical teams to drive improvements in churn, retention, anomalies, and user journeys, influencing the product roadmap with actionable strategies. Rapidly prototyped dashboards and automated reporting workflows, saving 32+ analyst hours per week, and trained peers on advanced SQL.

Data Analyst at Meta

December 31, 2023 - December 31, 2023

Built and optimized data pipelines for new KPIs, updating outdated metric logic to improve data integrity. Delivered strategic insights shaping ad solutions roadmap, enhancing customer experience and retention. Owned global advertiser recommendation processes, driving adoption of self-service tools across product, engineering, and sales teams worldwide and aligning technical and non-technical stakeholders.

Business Analytics Advisor at Cigna

December 31, 2022 - December 31, 2022

Automated reporting systems with Tableau and SQL, transforming manual Excel workflows into scalable self-service dashboards leveraged by marketing, actuary, and contract management teams. Negotiated vendor contracts through utilization and outcomes analysis, achieving $8M in annual net savings. Modeled healthcare program effectiveness across 8+ supplemental benefit lines, influencing executive strategy and reporting standards. Proactively identified and resolved data issues, ensuring reliable reporting and analytical foundations for leadership.

Senior Financial Data Analyst at HCA & Parallon

December 31, 2020 - December 31, 2020

Automated and scaled revenue collection reporting across 12 hospitals, enabling executives to prioritize maximum impact efforts. Built financial models for acquisitions, insurance, and collections, supporting CFO-level strategic decisions. Mentored analysts in SQL and Business Objects, raising team technical competency.

Senior IT Auditor at HCA & Parallon

December 31, 2018 - December 31, 2018

Led enterprise-wide IT and operational audits, identifying risks and recommending improvements across EMR development, clinical quality control, and security. Coached audit staff to improve technical rigor and reporting quality.