Available to hire
I’m a paid social specialist and creative strategist with 3+ years of experience helping DTC and lead-gen brands scale with data-driven campaigns across Meta, TikTok, and Google Ads. I love turning insights into creative concepts that resonate with audiences and drive measurable results.
I’ve built scalable funnels, conducted rapid A/B tests, and collaborated cross-functionally to improve ROAS while keeping budgets in check. I’m excited to apply a hands-on, results-driven approach to a dynamic team and continue delivering growth for e-commerce brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Advanced
Work Experience
Digital Marketing Specialist at Deem Home (Home Décor & Kitchenware ECommerce)
December 31, 2020 - September 19, 2025Owned paid media strategy across Meta and Google for a home décor retailer; scaled revenue from 0 to $50K+ monthly through funnel optimization and cross-channel campaigns.
Digital Marketing Specialist at Deem Home (Riyadh, Saudi Arabia)
December 31, 2020 - September 19, 2025Owned paid media strategy across Meta and Google for a home décor and kitchenware retailer. Scaled revenue from 0 to $50K+ monthly via funnel optimization, structured campaign design and creative strategy. Built creative testing system to validate UGC and video concepts; improved CTR and lowered CPA.
Digital Marketing Specialist at Deem Home
December 31, 2020 - September 19, 2025Developed and executed paid media strategies across Meta and Google for a home decor & kitchenware retailer; scaled revenue from 0 to $50K+ monthly within one year through funnel optimization and creative strategy.
Freelance Paid Media Buyer & Creative Strategist at Remote / Self-employed
January 1, 2020 - PresentManaged 10+ eCommerce accounts delivering 4–7x ROAS through full-funnel strategies. Scaled TikTok Ads from $500/day to $1.5K/day while maintaining 5+ ROAS, via creative rotation and audience targeting. Increased lifestyle brand revenue from $20K to $60K+ in 4 months by testing UGC concepts and optimizing retargeting and landing pages. Authored funnel-aligned creative briefs; directed UGC/video production; reduced CPA by ~25% vs benchmarks. Implemented standardized naming, labeling, and pacing to speed up execution and improved tracking resilience by addressing Pixel/GA4/CAPI issues.
Freelance Paid Media Buyer & Creative Strategist at Self-Employed / Remote
January 1, 2020 - PresentManaged 10+ eCommerce accounts (fashion, beauty, lifestyle, consumer goods), delivering 4–7x ROAS via full-funnel strategies. Scaled TikTok Ads from $500/day to $1.5K/day while maintaining 5+ ROAS through creative rotation, audience tiering, and budget pacing. Increased lifestyle brand revenue from $20K to $60K+ monthly within 4 months by testing UGC/video concepts and optimizing retargeting and landing pages. Authored funnel-aligned creative briefs; directed UGC and video production; reduced CPA by ~25% vs benchmarks. Implemented standardized campaign naming, creative labeling, and pacing systems to improve execution speed. Troubleshot tracking issues (Pixel, CAPI, GA4) and product feeds (catalogs/merchant center) to restore optimization signals.
Paid Media Buyer & Creative Strategist at Freelance
January 1, 2020 - PresentManaged 10+ ecommerce accounts (fashion, beauty, lifestyle, consumer goods), delivering 4–7x ROAS through full-funnel strategies.
Digital Marketing Specialist at Freelance
December 31, 2019 - September 19, 2025Launched and optimized Meta campaigns for SMBs; supported CRO (landing page iterations and offer testing) and established conversion tracking.
Digital Marketing Specialist at Freelance
December 31, 2019 - September 19, 2025Launched and optimized Meta campaigns for SMEs. Supported CRO (landing page iterations, offer testing) and conversion tracking setup before specializing in eCommerce.
Digital Marketing Specialist at Freelance
December 31, 2019 - September 19, 2025Launched and optimized Meta campaigns for SMEs; supported CRO (landing page iterations, offer testing) and conversion tracking setup before specializing in ecommerce.
Education
Master of Biomedical Engineering at Sudan University of Science and Technology
January 1, 2015 - December 31, 2017Bachelor of Biomedical Engineering at Sudan University of Science and Technology
January 1, 2010 - December 31, 2014Master of Biomedical Engineering at Sudan University of Science and Technology
January 11, 2030 - September 19, 2025Bachelor of Biomedical Engineering at Sudan University of Science and Technology
January 11, 2030 - September 19, 2025Master of Biomedical Engineering at Sudan University of Science and Technology
January 11, 2030 - September 19, 2025Bachelor of Biomedical Engineering at Sudan University of Science and Technology
January 11, 2030 - September 19, 2025Master of Biomedical Engineering at Sudan University of Science and Technology
January 11, 2030 - September 19, 2025Bachelor of Biomedical Engineering at Sudan University of Science and Technology
January 11, 2030 - September 19, 2025Qualifications
Advanced Google Analytics 4 (GA4) by Dana DiTomaso
January 11, 2030 - July 31, 2025Meta Certified Media Buying Professional
January 11, 2030 - July 31, 2025Meta Ads for Professionals by Hisham Zaraket
January 11, 2030 - July 31, 2025Advanced Google Ads by Michael Taylor
January 11, 2030 - July 31, 2025Brand Identity and Strategy
January 11, 2030 - July 31, 2025Data Analytics Methods for Marketing
January 11, 2030 - July 31, 2025Foundations of Business Strategy
January 11, 2030 - July 31, 2025Fundamentals of Graphic Design
January 11, 2030 - July 31, 2025Managing Uncertainty in Marketing Analytics
January 11, 2030 - July 31, 2025Marketing Analytics with Meta
January 11, 2030 - July 31, 2025Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan
January 11, 2030 - July 31, 2025Chartered Marketer (CM)
January 11, 2030 - September 19, 2025Meta Certified Media Buying Professional
January 11, 2030 - September 19, 2025Advanced Google Analytics 4
January 11, 2030 - September 19, 2025Advanced Google Ads
January 11, 2030 - September 19, 2025Marketing Analytics with Meta
January 11, 2030 - September 19, 2025Chartered Marketer (CM)
January 11, 2030 - September 19, 2025Meta Certified Media Buying Professional
January 11, 2030 - September 19, 2025Advanced Google Analytics 4
January 11, 2030 - September 19, 2025Meta Ads for Professionals
January 11, 2030 - September 19, 2025Advanced Google Ads
January 11, 2030 - September 19, 2025Chartered Marketer (CM)
January 11, 2030 - September 19, 2025Meta Certified Media Buying Professional
January 11, 2030 - September 19, 2025Advanced Google Analytics 4
January 11, 2030 - September 19, 2025Advanced Google Ads
January 11, 2030 - September 19, 2025Industry Experience
Retail, Consumer Goods, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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