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I am a creative designer with extensive experience in ideating, editing, and designing social media content and campaigns, particularly with brands such as Zaraye, Nana Smarty Pampers, Al-Karam Textiles, and Tru Bru Coffee. I thrive on collaborating with teams to bring innovative ideas to life and ensure consistent brand identity across multiple platforms. My expertise includes video editing, animation, and corporate design, which I apply passionately to drive engagement and brand success. My background encompasses working with reputed advertising agencies like IAL Saatchi & Saatchi and Manhattan Communications, where I contributed to print and digital media projects. I am skilled in industry trends research, branding, and multimedia content creation. I bring a strong understanding of typography, color theory, and composition, paired with a dedication to quality and creativity in every project I undertake.…I am a creative designer with extensive experience in ideating, editing, and designing social media content and campaigns, particularly with brands such as Zaraye, Nana Smarty Pampers, Al-Karam Textiles, and Tru Bru Coffee. I thrive on collaborating with teams to bring innovative ideas to life and ensure consistent brand identity across multiple platforms. My expertise includes video editing, animation, and corporate design, which I apply passionately to drive engagement and brand success. My background encompasses working with reputed advertising agencies like IAL Saatchi & Saatchi and Manhattan Communications, where I contributed to print and digital media projects. I am skilled in industry trends research, branding, and multimedia content creation. I bring a strong understanding of typography, color theory, and composition, paired with a dedication to quality and creativity in every project I undertake.

Heba Siddiqui

Creative Director, Graphic Designer, Animator, +2

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I am a creative designer with extensive experience in ideating, editing, and designing social media content and campaigns, particularly with brands such as Zaraye, Nana Smarty Pampers, Al-Karam Textiles, and Tru Bru Coffee. I thrive on collaborating with teams to bring innovative ideas to life and ensure consistent brand identity across multiple platforms. My expertise includes video editing, animation, and corporate design, which I apply passionately to drive engagement and brand success. My background encompasses working with reputed advertising agencies like IAL Saatchi & Saatchi and Manhattan Communications, where I contributed to print and digital media projects. I am skilled in industry trends research, branding, and multimedia content creation. I bring a strong understanding of typography, color theory, and composition, paired with a dedication to quality and creativity in every project I undertake.…I am a creative designer with extensive experience in ideating, editing, and designing social media content and campaigns, particularly with brands such as Zaraye, Nana Smarty Pampers, Al-Karam Textiles, and Tru Bru Coffee. I thrive on collaborating with teams to bring innovative ideas to life and ensure consistent brand identity across multiple platforms. My expertise includes video editing, animation, and corporate design, which I apply passionately to drive engagement and brand success. My background encompasses working with reputed advertising agencies like IAL Saatchi & Saatchi and Manhattan Communications, where I contributed to print and digital media projects. I am skilled in industry trends research, branding, and multimedia content creation. I bring a strong understanding of typography, color theory, and composition, paired with a dedication to quality and creativity in every project I undertake.

Available to hire

I am a creative designer with extensive experience in ideating, editing, and designing social media content and campaigns, particularly with brands such as Zaraye, Nana Smarty Pampers, Al-Karam Textiles, and Tru Bru Coffee. I thrive on collaborating with teams to bring innovative ideas to life and ensure consistent brand identity across multiple platforms. My expertise includes video editing, animation, and corporate design, which I apply passionately to drive engagement and brand success.

My background encompasses working with reputed advertising agencies like IAL Saatchi & Saatchi and Manhattan Communications, where I contributed to print and digital media projects. I am skilled in industry trends research, branding, and multimedia content creation. I bring a strong understanding of typography, color theory, and composition, paired with a dedication to quality and creativity in every project I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Associate at Zaraye

January 1, 2023 - Present

Responsible for creating, ideating, editing, and designing Zaraye's social media calendar. Designed corporate decks and stationery consistent with Zaraye's brand identity. Crafted video editing and animated posts for social media platforms. Led the pre-launch campaign for the Zaraye app across multiple social platforms. Ensured consistency in brand voice throughout all social media content. Collaborated with team members to brainstorm and execute innovative campaign ideas. Managed multiple tasks simultaneously, including content creation, editing, and design.

Creative Designer at IAL SAATCHI & SAATCHI Ad Agency

December 31, 2022 - August 22, 2025

Contributed to the development and execution of creative concepts for print and digital media. Researched industry trends for creative concept development and execution. Designed branding elements, marketing collateral, logos, artworks, and social media graphics. Created engaging posts for events like the Football and Cricket World Cups and special occasions.