With over 15 years of experience in SEO and digital marketing, I currently serve as the Global Platform Integration Strategist at HP Inc., where I lead technical SEO initiatives for the company’s global ecommerce platform. My work centers on developing and executing a platform-first SEO strategy, ensuring scalable, regionally consistent solutions that align with both engineering frameworks and business goals. I collaborate closely with Product Owners and engineering teams to integrate SEO and AI search considerations directly into platform architecture and delivery timelines. In parallel, I run my agency, Knotsymphonie, where I focus on SEO and AI-driven growth strategies for brands looking to expand their digital visibility. This dual perspective allows me to bridge enterprise-scale execution with agile, growth-focused experimentation. My approach is rooted in enhancing discoverability across traditional search engines as well as emerging AI-driven experiences, including AI Overviews and large language model platforms like ChatGPT and Claude. I specialize in core technical SEO areas such as crawlability, indexation, canonicalization, structured data, and Core Web Vitals, and I leverage enterprise tools like BrightEdge to monitor performance and drive optimization. Through a collaborative, platform-oriented, and innovation-driven approach, I contribute to scalable SEO initiatives that support global ecommerce growth while helping organizations adapt to the evolving intersection of search and AI.…With over 15 years of experience in SEO and digital marketing, I currently serve as the Global Platform Integration Strategist at HP Inc., where I lead technical SEO initiatives for the company’s global ecommerce platform. My work centers on developing and executing a platform-first SEO strategy, ensuring scalable, regionally consistent solutions that align with both engineering frameworks and business goals. I collaborate closely with Product Owners and engineering teams to integrate SEO and AI search considerations directly into platform architecture and delivery timelines. In parallel, I run my agency, Knotsymphonie, where I focus on SEO and AI-driven growth strategies for brands looking to expand their digital visibility. This dual perspective allows me to bridge enterprise-scale execution with agile, growth-focused experimentation. My approach is rooted in enhancing discoverability across traditional search engines as well as emerging AI-driven experiences, including AI Overviews and large language model platforms like ChatGPT and Claude. I specialize in core technical SEO areas such as crawlability, indexation, canonicalization, structured data, and Core Web Vitals, and I leverage enterprise tools like BrightEdge to monitor performance and drive optimization. Through a collaborative, platform-oriented, and innovation-driven approach, I contribute to scalable SEO initiatives that support global ecommerce growth while helping organizations adapt to the evolving intersection of search and AI.WWWW…