Experienced SEO & Digital Marketing Specialist with 4+ years of success optimizing websites for visibility, performance, and engagement. I’ve worked with startups and agencies to improve search rankings, lead generation, and user experience especially in niche industries like student housing and real estate. I bring hands-on expertise with tools like Google Search Console, SEMrush, Yoast, and Ahrefs, backed by technical skills in cloud hosting, analytics, and content optimization. I combine strategy, creativity, and data to help brands grow online.

heenadevi

Experienced SEO & Digital Marketing Specialist with 4+ years of success optimizing websites for visibility, performance, and engagement. I’ve worked with startups and agencies to improve search rankings, lead generation, and user experience especially in niche industries like student housing and real estate. I bring hands-on expertise with tools like Google Search Console, SEMrush, Yoast, and Ahrefs, backed by technical skills in cloud hosting, analytics, and content optimization. I combine strategy, creativity, and data to help brands grow online.

Available to hire

Experienced SEO & Digital Marketing Specialist with 4+ years of success optimizing websites for visibility, performance, and engagement. I’ve worked with startups and agencies to improve search rankings, lead generation, and user experience especially in niche industries like student housing and real estate. I bring hands-on expertise with tools like Google Search Console, SEMrush, Yoast, and Ahrefs, backed by technical skills in cloud hosting, analytics, and content optimization. I combine strategy, creativity, and data to help brands grow online.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Hindi
Fluent

Work Experience

Customer Service & Sales Advisor at Club Demonstration Services, Ontario, Canada
February 28, 2025 - July 24, 2025
Responded to product and technical inquiries from walk-in customers in a fast-paced environment. Maintained detailed records of interactions and provided solutions using clear verbal and written guidance. Assisted with product demonstrations and resolving basic customer concerns. Used upselling and cross-selling techniques to improve customer experience and increase sales. Maintained clean and organized displays. Supported in-store promotional events and gathered customer feedback. Helped train new staff on customer interaction and product knowledge.
IT Security & Cloud Engineer Lead at Vosyn Inc. (Remote)
February 1, 2025 - Present
Supported technical operations for marketing and company-facing websites, ensuring secure, optimized, and scalable infrastructure across AWS and GCP. Deployed and maintained cloud-based hosting environments for marketing portals using GCP Compute Engine and Terraform, improving load times and uptime. Conducted performance monitoring, SEO-related log analysis, and traffic tracking integration to support digital marketing strategies. Assisted in firewall configuration, IAM access control, and routing policies to enhance website security and availability. Collaborated with marketing and content teams to ensure technical SEO best practices aligned with DevOps pipelines. Managed backend infrastructure for promotional campaigns, including load balancing, container orchestration with Kubernetes, and uptime assurance. Supported smooth email system migration from Google Workspace to Microsoft 365. Created documentation and SOPs for onboarding, site updates, DNS changes, and monitoring configura
Digital Marketing Executive at Fivenson Studios (Remote)
December 31, 2023 - July 24, 2025
Conducted technical SEO audits to resolve site performance issues and developed SEO strategies for student housing/rental websites. Performed deep keyword research aligned with tenant and landlord search behavior. Resolved crawl errors, optimized mobile UX, and improved load times. Leveraged Yoast, Google Search Console, and SEMrush to optimize on-page content and content structure. Delivered weekly SEO performance reports and adjusted strategies based on trends. Optimized landing pages and blog content to improve rankings for localized terms. Analyzed website traffic, rankings, and other metrics. Conducted competitor analysis and suggested site architecture, content, and security improvements. Led link-building campaigns and optimized website indexing.
SEO Specialist(Team Lead) at iMark Infotech Pvt. Ltd
February 28, 2023 - July 24, 2025
Led SEO campaigns for international clients in property rental and student housing markets. Conducted on-page/off-page optimization, page speed improvements, and link-building. Used Ahrefs, MOZ, Google Analytics, and Google Search Console for monitoring and reporting. Trained and mentored junior SEO analysts on latest trends and algorithm changes. Collaborated with content creators and developers to implement SEO-friendly structures. Monitored competitors to adapt strategies and outperform search rankings.
Technical Support & Learning Assistant at Airawat Coaching Academy
July 31, 2019 - July 24, 2025
Provided basic technical support for students learning computers and IT concepts like C++, HTML, and general troubleshooting. Delivered hands-on tech training on computing, internet safety, and Microsoft applications. Conducted classroom system setups, resolved OS-level issues, and guided basic troubleshooting. Escalated technical incidents related to network configurations using Windows tools such as Event Viewer.

Education

Graduate Certificate at Conestoga College, Waterloo, Canada
January 1, 2024 - August 31, 2024
Graduate Certificate at Conestoga College, Waterloo, Canada
May 1, 2023 - December 31, 2023
Bachelor of Engineering at I.K. Gujral Punjab Technical University, Jalandhar, Punjab, India
March 1, 2013 - July 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Real Estate & Construction, Professional Services, Education, Retail

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

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