Marty’s Café is a neighborhood café concept rooted in warmth, familiarity, and everyday ritual. The brand is meant to feel inviting and unpretentious, blending nostalgic charm with a clean, modern sensibility. Marty’s is imagined as a local staple—a place people return to for both the atmosphere and the sense of comfort it provides. I designed the original logo and later expanded the project into a full brand identity system, including typography, color palette, and supporting brand applications. The project was developed across multiple courses and reflects my growth as a designer as well as my ability to build a cohesive, scalable brand.