I'm a graphic designer and illustrator who loves creating bold, thoughtful work that actually connects with people. I’ve spent years working across branding, print and illustration in a whole variety of styles and I bring that same eye for detail and creativity into apparel design too. I know my way around Illustrator, Photoshop and more of adobe and I’m confident setting up artwork that’s ready to print. I like keeping the process collaborative, clear and fun and I care about making designs that people actually want to wear. I believe in a human touch in an era of AI-generated everything…

Heidi Nowak

I'm a graphic designer and illustrator who loves creating bold, thoughtful work that actually connects with people. I’ve spent years working across branding, print and illustration in a whole variety of styles and I bring that same eye for detail and creativity into apparel design too. I know my way around Illustrator, Photoshop and more of adobe and I’m confident setting up artwork that’s ready to print. I like keeping the process collaborative, clear and fun and I care about making designs that people actually want to wear. I believe in a human touch in an era of AI-generated everything…

Available to hire

I’m a graphic designer and illustrator who loves creating bold, thoughtful work that actually connects with people. I’ve spent years working across branding, print and illustration in a whole variety of styles and I bring that same eye for detail and creativity into apparel design too. I know my way around Illustrator, Photoshop and more of adobe and I’m confident setting up artwork that’s ready to print. I like keeping the process collaborative, clear and fun and I care about making designs that people actually want to wear. I believe in a human touch in an era of AI-generated everything

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Language

English
Fluent

Work Experience

Graphic Designer & Illustrator at Freelance
July 1, 2019 - October 29, 2025
Collaborate with diverse clients and agencies to create bold, effective design and illustration that elevate brand identity across digital and print platforms. Projects span branding, campaign design, illustration and marketing materials, with a focus on hospitality, tourism and lifestyle sectors.
Graphic Designer at edyn | Hospitality services
March 1, 2025 - March 1, 2025
Led design and campaign execution within the in-house creative studio for edyn’s hospitality brands, ensuring cohesive brand storytelling across all visual touchpoints. Produced large-scale OOH campaigns, digital ads and collateral to support brand launches across multiple European locations. Created mood boards and design systems that shaped campaign direction. Streamlined workflows and cross-team collaboration, reducing production turnaround times by 20%.
Marketing Services Executive at edyn | Hospitality services
February 1, 2022 - February 1, 2022
Developed and implemented marketing communication strategies that enhanced visibility and maintained brand consistency across hospitality materials. Coordinated campaign assets and content for internal and external audiences. Supported the rollout of brand guidelines across multiple hotel properties.
Design Assistant at Visit Bath | Tourist board
July 1, 2019 - July 1, 2019
Produced design assets supporting Visit Bath’s rebrand, adhering to strict guidelines while contributing creative input to new collateral. Designed consumer-facing materials for campaigns promoting tourism in Bath. Bath Box Office rebrand, developing the logo and design toolkit used across marketing channels.
Freelance Design and Illustration at SACO Apartments | Hospitality services
January 1, 2019 - January 1, 2019
Supported SACO’s marketing team by developing illustration and design materials for hospitality campaigns and guest experiences. Designed illustrated city guides and lifestyle materials used across multiple locations. Maintained brand cohesion across brochures, POS assets and digital communications.

Education

Graphic Design Fundamentals Certificate at City of Bristol College
December 1, 2017 - December 14, 2018
Bachelor of Visual Arts (Hons), 2.1 at Sydney College of Fine Arts
September 24, 2010 - September 20, 2011
Having a keen interest in the Arts I decided to take my Honors in Visual Arts majoring in Contemporary Painting. I also studied Professional Practice and completed a dissertation on “The Importance of Contemporary Art as a Form of Cathartic Expression.”
Bachelor of Visual Arts, Distinction at Sydney College of Fine Arts
September 14, 2009 - May 1, 2025
Diploma in Fine Arts, Distinction at Hunter Art School
January 1, 2007 - January 1, 2008
Graphic Design Fundamentals Certificate at City of Bristol College
January 1, 2018 - January 1, 2018
Bachelor of Visual Arts (Hons) at Sydney College of Fine Arts
January 1, 2011 - October 29, 2025
Bachelor of Visual Arts at Sydney College of Fine Arts
January 1, 2009 - January 1, 2010
Diploma in Fine Arts at Hunter Art School
January 1, 2007 - January 1, 2008

Qualifications

Graphic Design Fundamentals Certificate
January 1, 2018 - January 1, 2018

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services