Heidi Potterill

Available to hire

Hi, I’m Heidi Potterill. I have over 20 years of experience in advertising design, starting my career in digital photography and retouching, which sparked my passion for computers and design.

About

Hi, I’m Heidi Potterill. I have over 20 years of experience in advertising design, starting my career in digital photography and retouching, which sparked my passion for computers and design.

For the past 12 years I’ve freelanced with clients such as PMI Science, Unilever, IQVIA, Johnson Controls, Oracle and Tearfund, delivering both digital and print work. I love turning ideas into visually compelling graphics and telling stories through design, and my portfolio reflects a breadth of brands and campaigns.

  • 26 years' experience
  • Joined December 2024

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Healthcare
  • Software & Internet
  • Other

Work experience· 14 roles

Studio Manager · TearfundMay 2023 – Sep 2025 · 2 yrs 5 mos

Manage the workflow for the creative team, including copy writers, designers, videographers and digital producers; set up new workflow systems; triage inbound work; allocate tasks; negotiate deadlines; organize and prioritise solutions to meet deadlines.

Studio Manager · TearfundMay 2023 – Sep 2025 · 2 yrs 5 mos

Managed the creative team's workflow across Copy Writers, Designers, Videographers and Digital Producers. Implemented new workflow systems to improve cross-organisational collaboration, triaged inbound work, allocated tasks to the most suitable team members, and prioritized solutions to meet deadlines.

Production Design Manager · SapientNitroSep 2016 – Sep 2025 · 9 yrs 1 mo

Lead a team of designers and artworkers on large accounts; ensure smooth studio operations, implement processes, provide creative input and ensure work meets brand guidelines and is production ready; quality control.

Production Design Manager · SAPIENTNITROSep 2016 – Sep 2025 · 9 yrs 1 mo
Studio Manager / Creative Studio Lead · Heidi’s Creative Studio LtdSep 2012 – Present · 14 yrs 3 mos
Studio Manager · HEIDI’S CREATIVE STUDIO LTDSep 2012 – Present · 14 yrs 3 mos
Freelance Artworker · Digital & DirectJan 2010 – Sep 2025 · 15 yrs 9 mos
Freelance Artworker · DIGITAL & DIRECTJan 2010 – Sep 2025 · 15 yrs 9 mos

Education

Bachelor of Art · Natal1994 – 1996
National Diploma in Photography · Technikon Natal1994 – 1996
National Diploma in Photography · Technikon Natal1994 – 1996

Certifications and awards

National Diploma in Photography1994 – 1996
National Diploma in Photography1994 – 1996

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