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I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management. I have collaborated with international brands and media outlets, delivering campaigns, articles, social media plans, and comprehensive reporting. I excel at turning complex messages into clear, engaging stories and thrive in collaborative, fast-paced environments.…I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management. I have collaborated with international brands and media outlets, delivering campaigns, articles, social media plans, and comprehensive reporting. I excel at turning complex messages into clear, engaging stories and thrive in collaborative, fast-paced environments.

Heidi Ruul

Copywriter, Content Creator, Social Media Manager, +2

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I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management. I have collaborated with international brands and media outlets, delivering campaigns, articles, social media plans, and comprehensive reporting. I excel at turning complex messages into clear, engaging stories and thrive in collaborative, fast-paced environments.…I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management. I have collaborated with international brands and media outlets, delivering campaigns, articles, social media plans, and comprehensive reporting. I excel at turning complex messages into clear, engaging stories and thrive in collaborative, fast-paced environments.

Available to hire

I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management. I have collaborated with international brands and media outlets, delivering campaigns, articles, social media plans, and comprehensive reporting. I excel at turning complex messages into clear, engaging stories and thrive in collaborative, fast-paced environments.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Estonian

Fluent

English

Fluent

German

Intermediate

Work Experience

Agency Manager at DarkMagic OÜ

April 1, 2024 - Present

Client relations; development and execution of communications strategies and plans; article writing, editing, and content creation; social media planning and execution; event organization and media relations; monitoring; results reporting; client invoicing. Clients included Warner Brothers (PR for HBO, HBO Max, Eurosport and Discovery channels in Estonia).

PR Consultant at Havas Creative OÜ

June 1, 2022 - March 31, 2024

Development and implementation of communication strategies and plans; article writing, editing, and content creation; social media planning and execution; event and press trip coordination; media relations; monitoring; results reporting; invoicing. Temporarily acted as head of PR and Social Media department.

Reporter/Editor at Postimees Grupp AS

May 1, 2016 - Present

Wrote and edited news and journalistic stories. Began as a freelancer, later employed under contract.

Communications / Press Coordinator at Rokilaager OÜ

October 1, 2014 - July 1, 2017

Festival pre- and post-coverage; press releases; coordination and distribution; creation and execution of communications plan and social media plan; thematic proposals and summaries.

Shift Supervisor at Schössle Hotel Group

November 1, 2012 - December 1, 2013

Handled shifts; ensured service quality; staff training.

Waiter at Vene Posti Operaator AS

October 1, 2006 - June 1, 2007

Professional service in Tallinn's premier restaurant; wine pairing; beverage preparation; scheduling; inventory; order processing.

Waiter at Kolm Õde OÜ

October 1, 2006 - June 1, 2007

High-level service during breakfast and à la carte lunch.

Reporter at Nädaline OÜ

February 1, 2005 - May 1, 2006

Covered regional events; ensured accurate and accessible information for the publication.