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Heidi Ruul

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I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management.

About

I am Heidi Ruul, a PR and communications professional based in Tallinn, Estonia, with extensive experience in strategic communications, media relations, content creation, and event management. I have collaborated with international brands and media outlets, delivering campaigns, articles, social media plans, and comprehensive reporting. I excel at turning complex messages into clear, engaging stories and thrive in collaborative, fast-paced environments.

  • 15 years' experience
  • Joined March 2026

Skills· 1

Languages

  • EstonianFluent
  • EnglishFluent
  • GermanIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Travel & Hospitality

Work experience· 9 roles

Agency Manager · DarkMagic OÜApr 2024 – Present · 2 yrs 8 mos

Client relations; development and execution of communications strategies and plans; article writing, editing, and content creation; social media planning and execution; event organization and media relations; monitoring; results reporting; client invoicing. Clients included Warner Brothers (PR for HBO, HBO Max, Eurosport and Discovery channels in Estonia).

PR Consultant · Havas Creative OÜJun 2022 – Mar 2024 · 1 yr 10 mos

Development and implementation of communication strategies and plans; article writing, editing, and content creation; social media planning and execution; event and press trip coordination; media relations; monitoring; results reporting; invoicing. Temporarily acted as head of PR and Social Media department.

Reporter/Editor · Postimees Grupp ASMay 2016 – Present · 10 yrs 7 mos

Wrote and edited news and journalistic stories. Began as a freelancer, later employed under contract.

Communications / Press Coordinator · Rokilaager OÜOct 2014 – Jul 2017 · 2 yrs 10 mos
Shift Supervisor · Schössle Hotel GroupMar 2014 – Aug 2014 · 6 mos
Shift Supervisor · Schössle Hotel GroupNov 2012 – Dec 2013 · 1 yr 2 mos
Waiter · Kolm Õde OÜOct 2006 – Jun 2007 · 9 mos
Waiter · Vene Posti Operaator ASOct 2006 – Jun 2007 · 9 mos

Education

Bachelor, Economy / Business Management, Tourism and Hotel Management · Tartu Ülikool Pärnu Kolledž2009 – 2026
Secondary Education · Tallinn Vanalinna Täiskasvanute Gümnaasium2006 – 2008

Certifications and awards

Reputation Management in a Digital World2017 – 2026
Social Media Marketing2017 – 2026
Contracts2015 – 2026
Public Library Marketing and Public Relations2018 – 2026

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