As a Graphic and Packaging Designer, I bring solid experience managing the full design process—from research to print-ready artwork. I specialize in Adobe Illustrator, Photoshop, and Dimension, creating packaging that balances brand alignment, functionality, sustainability, and consumer appeal. I'm a strong collaborator who works with cross-functional teams to deliver precise, production-ready designs optimized for diverse printing techniques. I enjoy adapting packaging for regional markets while upholding global brand guidelines, regulatory requirements, and visual standards.

Heitor Menezes

As a Graphic and Packaging Designer, I bring solid experience managing the full design process—from research to print-ready artwork. I specialize in Adobe Illustrator, Photoshop, and Dimension, creating packaging that balances brand alignment, functionality, sustainability, and consumer appeal. I'm a strong collaborator who works with cross-functional teams to deliver precise, production-ready designs optimized for diverse printing techniques. I enjoy adapting packaging for regional markets while upholding global brand guidelines, regulatory requirements, and visual standards.

Available to hire

As a Graphic and Packaging Designer, I bring solid experience managing the full design process—from research to print-ready artwork. I specialize in Adobe Illustrator, Photoshop, and Dimension, creating packaging that balances brand alignment, functionality, sustainability, and consumer appeal.

I’m a strong collaborator who works with cross-functional teams to deliver precise, production-ready designs optimized for diverse printing techniques. I enjoy adapting packaging for regional markets while upholding global brand guidelines, regulatory requirements, and visual standards.

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Language

Portuguese
Advanced
English
Advanced

Work Experience

Adaptive Package Designer at Kenvue
April 1, 2025 - June 1, 2024
Work as Adaptive Package Designer for the LATAM team at Kenvue, collaborating on the adaptation and brand consistency of packaging across personal care and healthcare product lines. Ensure packaging solutions meet global brand guidelines, regional regulatory requirements, and visual standards while tailoring designs for specific Latin American markets. Modify and optimize existing packaging designs, including layout adjustments, translations, and compliance updates, to align with local market needs. Maintain accuracy and efficiency in preparing print-ready files, dielines, and technical specifications for production. Support cross-functional collaboration with regional marketing, regulatory, and production teams to ensure flawless execution from adaptation to launch.
Package Designer at HM Design
November 1, 2021 - June 1, 2024
Manage all aspects of Packaging and Graphic design for PCG Industries, contributing to over 300 product variations and aligning designs with market trends and regulatory requirements. Create innovative packaging concepts and refine existing designs, enhancing shelf appeal and elevating consumer experiences. Develop design systems, including typography, color palettes, and material exploration, to ensure cohesive branding across all packaging assets. Deliver sustainable solutions by incorporating modern materials and practices into designs. Partner with cross-functional teams to oversee projects from concept through execution, including the production of unboxing and marketing collateral.
Package Designer - Entry Level at Probene Foods Industria e Comércio de Alimentos
October 1, 2018 - November 1, 2021
Leading the Industrial Design department at Probene Foods, including the development of new graphic materials, creation of innovative designs, and revision and updating of existing packaging. Additionally, coordinates projects, ensuring that all creations meet the highest quality standards and market requirements.
Adaptive Package Designer at Kenvue
April 1, 2025 - June 6, 2024
Work as Adaptive Package Designer for the LATAM team at Kenvue, collaborating on the adaptation and brand consistency of packaging across personal care and healthcare product lines; Ensure packaging solutions meet global brand guidelines, regional regulatory requirements, and visual standards while tailoring designs for specific Latin American markets; Modify and optimize existing packaging designs, including layout adjustments, translations, and compliance updates, to align with local market needs; Maintain accuracy and efficiency in preparing print-ready files, dielines, and technical specifications for production; Support cross-functional collaboration with regional marketing, regulatory, and production teams to ensure flawless execution from adaptation to launch.
Package Designer at HM Design
November 1, 2021 - June 6, 2024
Manage all aspects of Packaging and Graphic design for PCG Industries, contributing to over 300 product variations and aligning designs with market trends and regulatory requirements; Create innovative packaging concepts and refine existing designs, enhancing shelf appeal and elevating consumer experiences; Develop design systems, including typography, color palettes, and material exploration, to ensure cohesive branding across all packaging assets; Deliver sustainable solutions by incorporating modern materials and practices into designs; Partner with cross-functional teams to oversee projects from concept through execution, including the production of unboxing and marketing collateral.
Package Designer - Entry Level at Probene Foods Industria e Comércio de Alimentos
October 1, 2018 - November 1, 2021
Leading the Industrial Design department at Probene Foods, including the development of new graphic materials, creation of innovative designs, and revision and updating of existing packaging; Additionally, coordinates projects, ensuring that all creations meet the highest quality standards and market requirements.
Adaptive Package Designer at Kenvue
April 1, 2025 - June 4, 2024
Work as Adaptive Package Designer for the LATAM team, collaborating on adaptation and brand consistency of packaging across personal care and healthcare product lines. Ensure packaging solutions meet global brand guidelines and regional regulations. Modify and optimize existing packaging including layout, translations, and compliance. Prepare print-ready files, dielines, and technical specifications. Support cross-functional collaboration with marketing, regulatory, and production teams for flawless execution from adaptation to launch.
Package Designer at HM Design
November 1, 2021 - June 4, 2024
Managed all aspects of packaging and graphic design for PCG Industries with over 300 product variations, aligning designs with market trends and regulatory requirements. Created innovative packaging concepts and refined existing designs to enhance shelf appeal and consumer experience. Developed design systems including typography, color palettes, and materials for cohesive branding. Delivered sustainable solutions with modern materials and practices. Partnered with cross-functional teams to oversee projects from concept through execution including production of unboxing and marketing collateral.
Package Designer - Entry Level at Probene Foods Industria e Comércio de Alimentos
October 1, 2018 - November 1, 2021
Led the Industrial Design department including development of new graphic materials and innovation in packaging designs. Revised and updated existing packaging. Coordinated projects to ensure creations met high quality standards and market requirements.
Adaptive Package Designer at Kenvue/Johnson & Johnson
April 1, 2025 - June 1, 2025
Adaptive packaging adaptation for LATAM and brand consistency across personal care and healthcare product lines; ensure packaging solutions meet global brand guidelines, regional regulatory requirements, and visual standards while tailoring designs for Latin American markets; modify and optimize existing packaging designs, including layout adjustments, translations, and compliance updates; prepare print-ready files, dielines, and technical specifications for production; collaborate with regional marketing, regulatory, and production teams to ensure flawless execution from adaptation to launch.
Adaptive Package Designer at HM Design
April 1, 2025 - June 1, 2025
Manage full Packaging & Graphic Design lifecycle for CPG and health industries (300+ SKUs). Lead concept development, dieline creation, technical file setup, and regulatory compliance. Execute production updates: nutrition panels, localization, artwork refinements, prepress files. Develop innovative and sustainable packaging that boosts shelf appeal and consumer experience. Build cohesive design systems: typography, color palettes, material exploration. Collaborate with marketing, supply chain, and regulatory teams to ensure accurate delivery.
Freelance Graphic Designer at Indeed
June 1, 2025 - Present
Freelance Graphic Designer for Indeed’s global team, focused on creating and adapting digital and institutional materials. Developed assets for social media campaigns, ensuring brand consistency and engagement across diverse markets. Adapted text and visual content into multiple languages while preserving tone and cultural relevance. Converted and adapted institutional presentations into PowerPoint, aligned with brand visual guidelines. Collaborated with cross-functional teams to deliver high-quality materials under tight deadlines.
Adaptive Content Graphic Designer
November 1, 2021 - Present
Package Designer - Senior (Freelance) at Probene Foods Industria e Comércio de Alimentos
October 1, 2018 - Present
Leading the Industrial Design department at Probene Foods, including the development of new graphic materials, creation of innovative designs, and revision and updating of existing packaging; Additionally, coordinates projects, ensuring that all creations meet the highest quality standards and market requirements.
Adaptive Content Graphic Designer at Indeed
June 1, 2025 - Present
Package Designer - Freelance at Probene Foods Industria e Comércio de Alimentos
November 1, 2021 - Present
Leading the Industrial Design department at Probene Foods, including the development of new graphic materials, creation of innovative designs, and revision and updating of existing packaging; Additionally, coordinates projects, ensuring that all creations meet the highest quality standards and market requirements.
Package Designer - Senior at Address
October 1, 2018 - November 1, 2021
Package Designer - Senior

Education

Postgraduate Degree at EBAC - Escola Britânica de Artes Criativas e TEcnologia
June 1, 2020 - December 31, 2020
Bachelor of Engineering - BE at Universidade Federal Rural De Pernambuco
August 1, 2009 - June 30, 2016
Sandwich Bachelor of Engineering - BE at Iowa State University
August 1, 2014 - May 31, 2015
Postgraduate Degree at EBAC - Escola Britânica de Artes Criativas e TEcnologia
June 1, 2020 - December 31, 2020
Bachelor of Engineering at Universidade Federal Rural De Pernambuco
August 1, 2009 - June 30, 2016
Sandwich Bachelor of Engineering at Iowa State University
August 1, 2014 - May 31, 2015
Postgraduate Degree at EBAC - Escola Britânica de Artes Criativas e TEcnologia
June 1, 2020 - December 31, 2020
Bachelor of Engineering at Universidade Federal Rural De Pernambuco
August 1, 2009 - June 30, 2016
Sandwich Bachelor of Engineering at Iowa State University
August 1, 2014 - May 31, 2015
Postgraduate Degree in Graphic Design at EBAC - Escola Britânica de Artes Criativas e Tecnologia
June 1, 2020 - December 1, 2020
Bachelor of Engineering - BE: Agricultural And Environmental Engineering at Universidade Federal Rural De Pernambuco
August 1, 2009 - June 1, 2016
Sandwich Bachelor of Engineering - BE: Agricultural Engineering at Iowa State University
August 1, 2014 - May 1, 2015
Technical Degree: Graphic Design at EBAC - Escola Britânica de Artes Criativas e Tecnologia
June 1, 2020 - December 1, 2020
Bachelor of Engineering - BE: Agricultural And Environmental Engineering at Universidade Federal Rural De Pernambuco
August 1, 2009 - June 1, 2016
Sandwich Bachelor of Engineering - BE: Agricultural Engineering at Iowa State University
August 1, 2014 - May 1, 2015
Technical Degree at EBAC - Escola Britânica de Artes Criativas e Tecnologia
June 1, 2020 - December 1, 2020
Bachelor of Engineering - BE: Agricultural And Environmental Engineering at Universidade Federal Rural De Pernambuco
August 1, 2009 - June 1, 2016
Sandwich Bachelor of Engineering - BE: Agricultural Engineering at Iowa State University
August 1, 2014 - May 1, 2015

Qualifications

Postgraduate Degree in Graphic Design
June 1, 2020 - December 1, 2020
Bachelor of Engineering - BE: Agricultural And Environmental Engineering
August 1, 2009 - June 1, 2016
Sandwich Bachelor of Engineering - BE: Agricultural Engineering
August 1, 2014 - May 1, 2015
Technical Degree: Graphic Design
June 1, 2020 - December 1, 2020
Bachelor of Engineering - BE: Agricultural And Environmental Engineering
August 1, 2009 - June 1, 2016
Sandwich Bachelor of Engineering - BE: Agricultural Engineering
August 1, 2014 - May 1, 2015

Industry Experience

Consumer Goods, Healthcare, Manufacturing, Retail, Media & Entertainment, Professional Services, Life Sciences