Hi there! I'm Helena, a passionate content and digital marketing specialist with over 3 years of experience in the field. I love creating engaging content and strategies that make a difference in brand growth. My journey has allowed me to work with diverse teams, and I'm particularly passionate about community-focused initiatives. Let's connect and collaborate!

Helena Fernandez

Hi there! I'm Helena, a passionate content and digital marketing specialist with over 3 years of experience in the field. I love creating engaging content and strategies that make a difference in brand growth. My journey has allowed me to work with diverse teams, and I'm particularly passionate about community-focused initiatives. Let's connect and collaborate!

Available to hire

Hi there! I’m Helena, a passionate content and digital marketing specialist with over 3 years of experience in the field. I love creating engaging content and strategies that make a difference in brand growth. My journey has allowed me to work with diverse teams, and I’m particularly passionate about community-focused initiatives. Let’s connect and collaborate!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Content Editor and Research Analyst at EcomCrew
June 30, 2024 - October 22, 2025
Wrote SEO-focused landing page copy and optimized metadata, improving search visibility and driving a 300% increase in organic traffic. Designed and implemented a proprietary system for monthly tracking top Amazon third-party sellers using advanced API tools seamlessly integrated with WordPress, consistently ranking near the top of search results for competitive keywords. Led several original research projects, including a detailed analysis of over 100,000 Amazon private label brands and four annual top Amazon software surveys positioning our company as an industry thought leader. Created persuasive email campaigns and content for promotional workflows, improving engagement and conversions. Collaborated with developers and designers to create UX copy (CTAs, modals, product flows) that enhanced user experience and retention. Demonstrated expertise in crafting unique, research-focused content that secured significant backlinks from high-domain sites like CBC.ca, CNBC.com, and Yahoo.com.
Content Editor and Research Analyst at EcomCrew
August 1, 2020 - June 1, 2024
Drove one-third of this well-established blog's organic traffic and achieved a 300% traffic surge through content creation and cross-channel promotion on social media. Produced multimedia content using Canva and CapCut while optimizing for reach and engagement. Collaborated on paid social campaigns that generated thousands of interactions and measurable engagement lift.
Senior Content Editor and Research Analyst at EcomCrew
August 1, 2020 - June 1, 2024
Led content strategy and research for EcomCrew, driving a significant share of organic traffic and achieving a 300% traffic surge through content creation and cross-channel promotion on Facebook, LinkedIn, and Twitter. Produced multimedia content with Canva and CapCut, optimized for reach and engagement. Planned and scheduled posts, crafted captions, and analyzed performance to improve engagement. Collaborated on paid social campaigns generating thousands of interactions and measurable engagement lift. Managed two active Facebook groups, engaging daily with followers and maintaining a positive community tone. Led multiple original research projects with hundreds of responses, establishing the company as an industry thought leader. Developed instructional video content that contributed to over $1M in revenue, overseeing budgeting and end-to-end production from scripting to post-production. Rendered research-focused content that secured backlinks from high-domain outlets such as CBC.ca,
Marketing and Research Intern at ECO360
May 31, 2016 - October 22, 2025
Supported the marketing team by writing and editing 8+ social media and email campaigns. Analyzed survey data from over 1,000 respondents for the College of Social Work, producing a strategic report that improved Galicia's social services policies by 25%, enhancing community resources.
Marketing and Research Intern at ECO 360
January 1, 2016 - May 1, 2016
Supported the marketing team by writing and editing eight+ social media and email campaigns. Analyzed survey data from over 1,000 respondents for the College of Social Work, producing a strategic report that improved Galicia's social services policies by 25%, enhancing community resources.

Education

Master's Degree in Marketing, Consultancy and Political Communication at University of Santiago de Compostela
September 1, 2015 - June 30, 2016
Bachelor's Degree in Political Science and Administration at University of Santiago de Compostela
September 1, 2011 - July 31, 2015
Master’s Degree in Marketing, Consultancy and Political Communication at University of Santiago de Compostela
September 1, 2015 - June 1, 2016
Bachelor’s Degree in Political Science and Administration at University of Santiago de Compostela
September 1, 2011 - July 1, 2015
Web and Mobile Application Development at British Columbia Institute of Technology
September 1, 2022 - December 1, 2022
Web Development with JavaScript at British Columbia Institute of Technology
January 1, 2024 - January 20, 2026
Master's Degree in Marketing, Consultancy and Political Communication at University of Santiago de Compostela
September 1, 2015 - June 1, 2016
Bachelor’s Degree in Political Science and Administration at University of Santiago de Compostela
September 1, 2011 - July 1, 2015

Qualifications

Web and Mobile Application Development
September 1, 2022 - December 31, 2022
Web Development with JavaScript
January 1, 2024 - March 31, 2024
Web and Mobile Application Development
September 1, 2022 - December 1, 2022
Web Development with JavaScript
January 1, 2024 - January 20, 2026
Web and Mobile Application Development
September 1, 2022 - December 1, 2022
Web Development with JavaScript
January 1, 2024 - March 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education