HN

Helena Norris

Available to hire

With my experience being a Content Strategist at BB Wellness, I created content calendars and analyzed the performance of past posts to determine where the company needed to move forwards.

About

With my experience being a Content Strategist at BB Wellness, I created content calendars and analyzed the performance of past posts to determine where the company needed to move forwards. I oversaw a small team where I assigned tasks for content creation, created and monitored key KPIs, and analyzed what campaigns to proceed with next. Additionally, I was a Growth Marketing Intern at Shades where I worked with a team to create promotional strategies for the app as well as analyzed responses to said promotions and surveys to understand where to proceed with app development.

In my time at UNLV, I learned to create a website using SEO tactics as well as use Mailchimp to grasp the basics of email marketing. Alongside this, I learned how to create marketing plans and strategies, analyze KPIs, and learn how to analyze data from surveys, as well as learn about customer acquisition and retention.

  • 4 years' experience
  • Joined June 2026

Skills· 1

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Professional Services

Work experience

Content Strategist · BB WellnessFeb 2025 – Aug 2025 · 7 mos

As a content strategist, I worked with a team to create a weekly content calendar using Buffer for a small start up wellness organization. While I primarily organized content and assigned them to team members, I created content primarily with Canva and scheduled it to post. Alongside this, I brainstormed content ideas using past KPIs as well as current trends and campaigns and ensuring they align with brand goals.

Growth Marketing Intern · ShadesSep 2024 – Dec 2024 · 4 mos

As a Growth Marketing Intern, I work with a team to develop promotional strategies to help gain more downloads of the app. Alongside this, I am given weekly tasks to complete and attend meetings to stay on track with these tasks. Tasks include collaboration with campus clubs to create events to advertise the app.

Assistant Manager · Hoover Dam Gift StoreApr 2022 – Present · 4 yrs 8 mos

As an Assistant Manager, I oversee daily operations and perform customer service as well as office administrative tasks. This includes tracking inventory daily using predictive analysis and recording data including daily sales, cashier sales, and inventory changes. In my daily tasks, I delegate tasks to ensure everything is effectively completely by the end of the day to align with company goals.

Education

Bachelor's of Science in Business Administration, Marketing · University of Nevada, Las Vegas2020 – 2025

Certifications and awards

Meta: Introduction to Social Media Marketing2030 – 2026
Search Engine Optimization with Squarespace2030 – 2026

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