With my experience being a Content Strategist at BB Wellness, I created content calendars and analyzed the performance of past posts to determine where the company needed to move forwards. I oversaw a small team where I assigned tasks for content creation, created and monitored key KPIs, and analyzed what campaigns to proceed with next. Additionally, I was a Growth Marketing Intern at Shades where I worked with a team to create promotional strategies for the app as well as analyzed responses to said promotions and surveys to understand where to proceed with app development.
In my time at UNLV, I learned to create a website using SEO tactics as well as use Mailchimp to grasp the basics of email marketing. Alongside this, I learned how to create marketing plans and strategies, analyze KPIs, and learn how to analyze data from surveys, as well as learn about customer acquisition and retention.
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