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Experienced journalist based in with a track record of creating compelling content and communications strategies for clients. Skilled in building relationships and driving engagement through strategic communication and storytelling.…

Helena Moro

Copywriter, Writer, Content Strategist, +6

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Experienced journalist based in with a track record of creating compelling content and communications strategies for clients. Skilled in building relationships and driving engagement through strategic communication and storytelling.…

Available to hire

Experienced journalist based in with a track record of creating compelling content and
communications strategies for clients. Skilled in building relationships and driving engagement through strategic communication and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Head of Public Relations at ASTE Group

January 1, 2022 - January 1, 2022

Leads communications strategies with global teams, press materials, branded content, and influencer campaign coordination.

Copywriter at Music Mind

January 1, 2025 - January 1, 2025

Develops strategic content for Unilever Brazil executives on social media, enhancing leadership presence and reinforcing the company’s industry image.

Beauty Editor at Glamour (Conde Nast)

January 1, 2021 - January 1, 2021

Oversaw print and digital content including interviews, commercial projects, beauty editorials, and events such as Glamour Beauty Festival, School of Influencers, Glamour Generation, and sustainability initiatives.

Beauty Editor / Fashion Editor at Quem Contece Magazine

January 1, 2021 - January 1, 2021

Led production of beauty and fashion editorials for print and digital, covered fashion weeks, authored articles and interviews, and hosted video content for YouTube and Instagram.

Fashion Reporter at Harper's Bazaar

December 31, 2016 - December 31, 2016

Reported fashion and lifestyle stories for digital and print, covered fashion weeks and coordinated beauty shoots and editorial content.

Public Relations Lead at Suporte Communications

January 1, 2025 - October 29, 2025

Led communications strategies, PR, co-branding, showroom and influencer initiatives, supporting fashion shows and events for high-profile clients in Brazil; alignment with global brand guidelines; strengthening local market presence.

Influencer Marketing Manager at Rocket Content

January 1, 2022 - January 1, 2022

Led digital marketing and influencer initiatives, managing relationships with brands and fashion houses; supported PR for fashion leaders and brand campaigns; based in Sao Paulo with remote opportunities.