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I'm Helena Antunes, a UX Writer and Editor with 8+ years of experience managing accounts for diverse industries, and a keen eye for detail with a passion for arts, culture, and community-driven initiatives. I'm adept at crafting user-centric content with a distinctive voice, specializing in microcopy, editing, SEO, sales copy, blogging, and email marketing campaigns. I love turning ideas into compelling stories that engage audiences and drive results.…I'm Helena Antunes, a UX Writer and Editor with 8+ years of experience managing accounts for diverse industries, and a keen eye for detail with a passion for arts, culture, and community-driven initiatives. I'm adept at crafting user-centric content with a distinctive voice, specializing in microcopy, editing, SEO, sales copy, blogging, and email marketing campaigns. I love turning ideas into compelling stories that engage audiences and drive results.

Helena Antunes

Writer, Content Strategist, Copywriter, +2

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I'm Helena Antunes, a UX Writer and Editor with 8+ years of experience managing accounts for diverse industries, and a keen eye for detail with a passion for arts, culture, and community-driven initiatives. I'm adept at crafting user-centric content with a distinctive voice, specializing in microcopy, editing, SEO, sales copy, blogging, and email marketing campaigns. I love turning ideas into compelling stories that engage audiences and drive results.…I'm Helena Antunes, a UX Writer and Editor with 8+ years of experience managing accounts for diverse industries, and a keen eye for detail with a passion for arts, culture, and community-driven initiatives. I'm adept at crafting user-centric content with a distinctive voice, specializing in microcopy, editing, SEO, sales copy, blogging, and email marketing campaigns. I love turning ideas into compelling stories that engage audiences and drive results.

Available to hire

I’m Helena Antunes, a UX Writer and Editor with 8+ years of experience managing accounts for diverse industries, and a keen eye for detail with a passion for arts, culture, and community-driven initiatives.

I’m adept at crafting user-centric content with a distinctive voice, specializing in microcopy, editing, SEO, sales copy, blogging, and email marketing campaigns. I love turning ideas into compelling stories that engage audiences and drive results.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Quality Reviewer / Content Analyst at Google (via Vaco)

August 1, 2024 - Present

Quality reviewer for Google Discovery Ads; focused on delivering high-value information to boost website traffic, improve content accuracy, and support data-driven decisions.

Senior UX Writer / Content Strategist at WAY – Ecommerce Digital Marketing Agency

October 1, 2021 - July 1, 2024

Focused on improving UX and conversions through on-point copy and CTAs; created product/landing page microcopy, error messages, CTA prompts, and exit-intent pop-ups. Planned and oversaw production of digital marketing materials (editorial calendars, blogs, landing pages, newsletters, emails, etc.). Worked closely with UX/UI teams; performed SEO copywriting and contributed to customer-facing content strategy.

PR Intern at Pure Communications

July 1, 2015 - September 1, 2015

Kicked off as a social media trainee; developed microcopy and contributed to press materials; helped craft messaging and support marketing team activities.

Cultural Content Producer – Extracurricular Internship at Nova Era Radio

September 1, 2012 - March 1, 2013

Wrote content for infographics and interviews; produced voice-overs and articles; supported newsroom activities and research.