I am a multilingual and results-driven professional with a solid background in Fashion Business and Digital Marketing. Skilled in E-commerce management, content creation, and social media strategy, I have hands-on experience in fast-paced, luxury-focused environments. I am passionate about creating engaging digital experiences and effectively managing brand presence online. Currently, I manage content planning, creation, and publishing across platforms such as Instagram, TikTok, Threads, and Pinterest, ensuring alignment with brand identity. With a strong commitment to achieving measurable results, I analyze metrics to refine strategies and drive audience engagement. I am immediately available for new opportunities and excited to bring my expertise to your team.

Helena Yaacoub

I am a multilingual and results-driven professional with a solid background in Fashion Business and Digital Marketing. Skilled in E-commerce management, content creation, and social media strategy, I have hands-on experience in fast-paced, luxury-focused environments. I am passionate about creating engaging digital experiences and effectively managing brand presence online. Currently, I manage content planning, creation, and publishing across platforms such as Instagram, TikTok, Threads, and Pinterest, ensuring alignment with brand identity. With a strong commitment to achieving measurable results, I analyze metrics to refine strategies and drive audience engagement. I am immediately available for new opportunities and excited to bring my expertise to your team.

Available to hire

I am a multilingual and results-driven professional with a solid background in Fashion Business and Digital Marketing. Skilled in E-commerce management, content creation, and social media strategy, I have hands-on experience in fast-paced, luxury-focused environments. I am passionate about creating engaging digital experiences and effectively managing brand presence online.

Currently, I manage content planning, creation, and publishing across platforms such as Instagram, TikTok, Threads, and Pinterest, ensuring alignment with brand identity. With a strong commitment to achieving measurable results, I analyze metrics to refine strategies and drive audience engagement. I am immediately available for new opportunities and excited to bring my expertise to your team.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Fluent
French
Fluent
Italian
Fluent

Work Experience

Digital Marketing Specialist & Content Creator at Luxury & Fashion Digital Marketing Strategist, Monaco
August 1, 2024 - Present
Responsible for content planning, creation, and publishing across platforms like Instagram, TikTok, Threads, and Pinterest, ensuring alignment with brand identity. Designed and maintained visually appealing layouts and catalogues, incorporating market trends to enhance audience engagement. Analyzed metrics to assess performance and refine strategies to drive engagement.
Co-Founder & E-Commerce Executive at Cozy Corner Concept, Beirut, Lebanon
August 1, 2023 - August 22, 2025
Supported daily boutique operations alongside the Store Manager, contributing to monthly sales targets and client satisfaction. Managed visual merchandising and product presentation in line with seasonal and commercial guidelines. Took ownership of the Accessories category, overseeing stock, assortment, and client styling support.
Assistant Store Manager at Liviana Conti, Modena, Italy
June 1, 2025 - August 22, 2025
Managed day-to-day operations of an e-commerce platform, handling website maintenance, product catalog, and content updates. Increased follower engagement by 84.8% through strategic social media planning. Collaborated on branding, marketing campaigns, and customer service.
Showroom Assistant at ELIES AAB, Paris
March 1, 2024 - August 22, 2025
Supported the sales team during international meetings, aided the Visual Merchandiser in setting up collections, and assisted stylists in charge of looking.
Luxury & Fashion Digital Marketing Strategist at Unspecified
August 1, 2024 - August 22, 2025
Managed the full resale process for luxury fashion items, including product photography and listing. Engaged in client and buyer relationship management, maintaining seamless communication while negotiating with potential buyers. Oversaw all e-commerce operations, achieving 85% sell-through rate of the collection.

Education

Fashion Business & Digital Marketing Intensive at Istituto Marangoni, Milan
January 1, 2022 - January 1, 2023
Bachelor in Business Administration - Marketing at La Sagesse University, Lebanon
January 1, 2018 - January 1, 2020

Qualifications

The Fundamentals of Digital Marketing - Google Digital Garage
April 1, 2021 - August 22, 2025
Management of Fashion & Luxury Companies - Coursera
August 1, 2022 - August 22, 2025
INSIDE LVMH - LVMH
December 1, 2023 - August 22, 2025
Understanding Fashion: From Business to Culture - Institut Français de la Mode
May 1, 2021 - August 22, 2025

Industry Experience

Retail, Media & Entertainment, Wholesale & Distribution, Professional Services