Hélène Gicquel

Available to hire

Senior Content Creator, Copywriter & Localization Specialist with 15+ years of experience creating high-performing multilingual content for global tech brands including Babbel and idealo.

About

Senior Content Creator, Copywriter & Localization Specialist with 15+ years of experience creating high-performing multilingual content for global tech brands including Babbel and idealo. Native French speaker with professional English and strong expertise across social media, CRM, SEO/SEM, web content, and digital campaigns.

I’ve led French brand voice development, created localized content for TikTok, Meta, email marketing, and web platforms, and collaborated with cross-functional teams to deliver engaging, audience-focused campaigns. My work includes TV commercials, voice-over production, OOH campaigns, editorial content, and performance-driven copywriting.

I combine creativity with strong localization and linguistic expertise, ensuring content feels natural, culturally relevant, and aligned with business goals. Experienced working in fast-paced international environments, managing multiple projects, freelancers, and AI-assisted content workflows.

  • Joined April 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • GermanAdvanced

More experts in Berlin, Germany

Projects · 1

Portfolio showcasing multilingual content creation, copywriting, localization, and brand voice projects developed for international brands including Babbel and idealo.

Highlights include:
• Social media campaigns (TikTok, Meta)
• CRM and email marketing content
• SEO and web copywriting
• Localization and transcreation (FR / EN / DE)
• TV campaigns and voice-over work
• Editorial and branded content
• French market adaptation and brand voice strategy

Experienced in creating engaging, culturally relevant content for digital platforms while combining creativity, localization expertise, and performance-driven storytelling.

Portfolio:
https://www.twine.net/signin

French Content Creation & Localization Portfolio
  • Content Creator
  • Content Strategist
  • Copywriter
  • +1

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