Senior Content Creator, Copywriter & Localization Specialist with 15+ years of experience creating high-performing multilingual content for global tech brands including Babbel and idealo. Native French speaker with professional English and strong expertise across social media, CRM, SEO/SEM, web content, and digital campaigns. I’ve led French brand voice development, created localized content for TikTok, Meta, email marketing, and web platforms, and collaborated with cross-functional teams to deliver engaging, audience-focused campaigns. My work includes TV commercials, voice-over production, OOH campaigns, editorial content, and performance-driven copywriting. I combine creativity with strong localization and linguistic expertise, ensuring content feels natural, culturally relevant, and aligned with business goals. Experienced working in fast-paced international environments, managing multiple projects, freelancers, and AI-assisted content workflows.…

Hélène Gicquel

Senior Content Creator, Copywriter & Localization Specialist with 15+ years of experience creating high-performing multilingual content for global tech brands including Babbel and idealo. Native French speaker with professional English and strong expertise across social media, CRM, SEO/SEM, web content, and digital campaigns. I’ve led French brand voice development, created localized content for TikTok, Meta, email marketing, and web platforms, and collaborated with cross-functional teams to deliver engaging, audience-focused campaigns. My work includes TV commercials, voice-over production, OOH campaigns, editorial content, and performance-driven copywriting. I combine creativity with strong localization and linguistic expertise, ensuring content feels natural, culturally relevant, and aligned with business goals. Experienced working in fast-paced international environments, managing multiple projects, freelancers, and AI-assisted content workflows.…

Available to hire

Senior Content Creator, Copywriter & Localization Specialist with 15+ years of experience creating high-performing multilingual content for global tech brands including Babbel and idealo. Native French speaker with professional English and strong expertise across social media, CRM, SEO/SEM, web content, and digital campaigns.

I’ve led French brand voice development, created localized content for TikTok, Meta, email marketing, and web platforms, and collaborated with cross-functional teams to deliver engaging, audience-focused campaigns. My work includes TV commercials, voice-over production, OOH campaigns, editorial content, and performance-driven copywriting.

I combine creativity with strong localization and linguistic expertise, ensuring content feels natural, culturally relevant, and aligned with business goals. Experienced working in fast-paced international environments, managing multiple projects, freelancers, and AI-assisted content workflows.

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Language

French
Fluent
English
Fluent
German
Advanced

Work Experience

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Education

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    French Content Creation & Localization Portfolio

    Portfolio showcasing multilingual content creation, copywriting, localization, and brand voice projects developed for international brands including Babbel and idealo.

    Highlights include:
    • Social media campaigns (TikTok, Meta)
    • CRM and email marketing content
    • SEO and web copywriting
    • Localization and transcreation (FR / EN / DE)
    • TV campaigns and voice-over work
    • Editorial and branded content
    • French market adaptation and brand voice strategy

    Experienced in creating engaging, culturally relevant content for digital platforms while combining creativity, localization expertise, and performance-driven storytelling.

    Portfolio:
    https://www.twine.net/signin