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Hi! I’m Helene Tran, a marketing-minded student at Virginia Tech with hands-on experience in brand partnerships, social media, and digital content creation. I thrive in collaborative environments and love turning ideas into engaging campaigns that resonate with audiences. I’m eager to build brand awareness and professional networks across campuses, helping organizations grow through thoughtful strategy and creative storytelling.…Hi! I’m Helene Tran, a marketing-minded student at Virginia Tech with hands-on experience in brand partnerships, social media, and digital content creation. I thrive in collaborative environments and love turning ideas into engaging campaigns that resonate with audiences. I’m eager to build brand awareness and professional networks across campuses, helping organizations grow through thoughtful strategy and creative storytelling.

Helene Tran

Marketing Strategist, Brand Designer, Content Creator, +2

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Hi! I’m Helene Tran, a marketing-minded student at Virginia Tech with hands-on experience in brand partnerships, social media, and digital content creation. I thrive in collaborative environments and love turning ideas into engaging campaigns that resonate with audiences. I’m eager to build brand awareness and professional networks across campuses, helping organizations grow through thoughtful strategy and creative storytelling.…Hi! I’m Helene Tran, a marketing-minded student at Virginia Tech with hands-on experience in brand partnerships, social media, and digital content creation. I thrive in collaborative environments and love turning ideas into engaging campaigns that resonate with audiences. I’m eager to build brand awareness and professional networks across campuses, helping organizations grow through thoughtful strategy and creative storytelling.

Available to hire

Hi! I’m Helene Tran, a marketing-minded student at Virginia Tech with hands-on experience in brand partnerships, social media, and digital content creation. I thrive in collaborative environments and love turning ideas into engaging campaigns that resonate with audiences.

I’m eager to build brand awareness and professional networks across campuses, helping organizations grow through thoughtful strategy and creative storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Vietnamese

Advanced

Work Experience

Brand Ambassador at Lumeria Clothing

December 1, 2024 - Present

Generated $500+ in commission through direct sales and partnerships with college organizations; filmed and edited short-form promotional videos in CapCut to highlight Lumeria’s custom merchandise, increasing Instagram profile views by 33%; managed outreach, follow-ups, and tracked engagement through Instagram analytics, expanding brand awareness across 15+ universities and 150+ college associations.

Virtual Production Assistant Intern at BMRA

January 1, 2025 - June 1, 2025

Utilized Adobe Connect to facilitate the production and delivery of virtual training courses for federal agencies, and formatted instructional PowerPoint presentations to ensure engaging training content. Provided real-time IT support for classes of 30+ students, troubleshooting technical issues to ensure seamless learning experiences. Compiled detailed End-of-Course reports to federal agencies using Microsoft Excel, collaborating with production team members to verify exam scores and attendance records.

Chronicles Strategist at Collegiate Women in Business (CWIB)

September 1, 2025 - Present

Produced graphics for Chronicles publications twice weekly using Canva, customizing visual styles to align with article themes and CWIB’s professional rebranding. Strategically analyzed LinkedIn engagement metrics to optimize content delivery for Chronicles promotions, resulting in a 17% increase in CWIB’s website traffic. Collaborated with 16 Marketing Committee members and staff writers to standardize branded content across LinkedIn, Instagram, and the CWIB website.

Campus Ambassador at The Women’s Network (TWN)

September 1, 2025 - Present

Promoted TWN across campus through events, classroom presentations, and peer-to-peer outreach, increasing membership by 15% at the start of the semester. Connected with official campus organizations to increase involvement in TWN’s professional development and social networking opportunities. Supported 250+ members serving as a primary point of contact for new members and managing communication between members and the executive team.

Education

B.S. in Business – Marketing Management, Digital Marketing Strategy Concentration at Virginia Polytechnic Institute of Technology and State University

January 11, 2030 - May 1, 2027