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Data‑driven and results‐oriented professional with 3+ years of experience in luxury e‐commerce and digital marketing.

About

Data‑driven and results‐oriented professional with 3+ years of
experience in luxury e‐commerce and digital marketing. Skilled in
website content management, campaign execution, and social media
marketing, with strong analytical ability to optimize customer journeys
and conversion.

I’m detail‐minded and adaptable, able to translate brand
vision into engaging, customer‐focused digital experiences through
cross‐functional collaboration.

  • 6 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Consumer Goods

Work experience· 14 roles

Volunteering: Store Assistant / E-commerce support (role title as stated) · A U K O H O U S E (no exact company spelling certainty)Jan 2026 – Present · 11 mos

Handled daily operations including sorting, displaying donated goods, and maintaining a well-organized store. Photographed products and uploaded listings to support online sales and increase item visibility.

E-commerce Specialist (Freelance/Volunteer listed) · Ako House (Stockholm)Jan 2026 – Present · 11 mos

Revamped Shopify homepage, product detail pages, and hero banners to align with industry trends and improve product presentation. Structured site navigation and product filters to enhance customer journey and streamline product discovery. Executed multi-channel campaigns (social media, Google Ads) to drive targeted traffic and boost conversion.

Volunteer Store Assistant · Erikshjälpen Second Hand StoreOct 2025 – Present · 1 yr 2 mos

Handled daily operations including sorting, displaying donated goods, and assisting customers to maintain a well-organized store.

Store Assistant (Second hand shop; Volunteer) · Erikshjälpen Second hand storeJan 2025 – Jan 2026 · 1 yr 1 mo
Executive, E-Commerce · Sang Sang Jewellery Co LtdMar 2023 – Jun 2025 · 2 yrs 4 mos
Digital Marketing Manager (e-commerce promotion) · Cho Sing Sang Jewellery Co LtdJan 2023 – Jan 2025 · 2 yrs 1 mo
E-commerce Operations & Optimization / Content Creation & Digital Marketing (role title not explicitly stated) · Lee Hoi Lam, Helen +852 9 7715 705 (no company name provided)Jan 2023 – Jan 2025 · 2 yrs 1 mo
E-commerce Operations & Optimization (Skills-based description) · Hong Kong (company: Lee Hoi Lam, Helen +852 97715705 listed as contact; company name not fully provided)Jan 2023 – Jan 2025 · 2 yrs 1 mo

Education· 5

Bachelor of Business Administration (Honours) in Management · The Hang Seng University of Hong Kong2017 – 2021
Bachelor of Business Administration (Honours) in Management · The Hang Seng University of Hong Kong2017 – 2021
Bachelor's degree (BBA) - Honours · The Hang Seng University of Hong Kong2017 – 2021
Bachelor of Business Administration (Honours) · The Hang Seng University of Hong Kong2017 – 2021

Certifications and awards

First Class Honours, Dean's List, Outstanding Performance Scholarship2017 – 2021
Dean's List2030 – 2025
Outstanding Performance Scholarship2030 – 2025

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