Data‑driven and results‐oriented professional with 3+ years of experience in luxury e‐commerce and digital marketing. Skilled in website content management, campaign execution, and social media marketing, with strong analytical ability to optimize customer journeys and conversion. I'm detail‐minded and adaptable, able to translate brand vision into engaging, customer‐focused digital experiences through cross‐functional collaboration.…

Elae Seng

Data‑driven and results‐oriented professional with 3+ years of experience in luxury e‐commerce and digital marketing. Skilled in website content management, campaign execution, and social media marketing, with strong analytical ability to optimize customer journeys and conversion. I'm detail‐minded and adaptable, able to translate brand vision into engaging, customer‐focused digital experiences through cross‐functional collaboration.…

Available to hire

Data‑driven and results‐oriented professional with 3+ years of
experience in luxury e‐commerce and digital marketing. Skilled in
website content management, campaign execution, and social media
marketing, with strong analytical ability to optimize customer journeys
and conversion.

I’m detail‐minded and adaptable, able to translate brand
vision into engaging, customer‐focused digital experiences through
cross‐functional collaboration.

See more

Skills

Experience Level

Language

English
Fluent
Swedish
Intermediate
Spanish; Castilian
Beginner

Work Experience

Volunteering: Store Assistant / E-commerce support (role title as stated) at A U K O H O U S E (no exact company spelling certainty)
January 1, 2026 - Present
Handled daily operations including sorting, displaying donated goods, and maintaining a well-organized store. Photographed products and uploaded listings to support online sales and increase item visibility.
E-commerce Specialist (Freelance/Volunteer listed) at Ako House (Stockholm)
January 1, 2026 - Present
Revamped Shopify homepage, product detail pages, and hero banners to align with industry trends and improve product presentation. Structured site navigation and product filters to enhance customer journey and streamline product discovery. Executed multi-channel campaigns (social media, Google Ads) to drive targeted traffic and boost conversion.
Volunteer Store Assistant at Erikshjälpen Second Hand Store
October 1, 2025 - Present
Handled daily operations including sorting, displaying donated goods, and assisting customers to maintain a well-organized store.
Store Assistant (Second hand shop; Volunteer) at Erikshjälpen Second hand store
January 1, 2025 - January 1, 2026
Handled daily store operations including sorting, displaying donated goods, and maintaining a well-organized store. Photographed products and uploaded listings to support online sales and increase item visibility.
Executive, E-Commerce at Sang Sang Jewellery Co Ltd
March 1, 2023 - June 1, 2025
Designed and executed social media marketing plans for over 10 brands. Worked directly with clients to manage paid social media acquisition, handling a monthly budget of approximately $40k. Created social content for 40 Facebook and Instagram ads monthly. Collaborated closely with the design team to produce attractive graphics.
Digital Marketing Manager (e-commerce promotion) at Cho Sing Sang Jewellery Co Ltd
January 1, 2023 - January 1, 2025
Managed product promotion campaigns, ensuring accuracy in product listings, pricing, and promotional content. Monitored stock levels and product lifecycles to set promotions strategically and improve conversion. Analyzed sales performance and campaign metrics to identify trends and optimize results. Planned and executed monthly social media advertising campaigns across 9 regions to drive traffic growth and improve conversion performance. Conducted UAT for promotion campaigns to ensure smooth execution and accurate customer experience before launch. Collaborated with IT, design, and product teams to improve promotion flow through logic enhancements and resolution of technical issues.
E-commerce Operations & Optimization / Content Creation & Digital Marketing (role title not explicitly stated) at Lee Hoi Lam, Helen +852 9 7715 705 (no company name provided)
January 1, 2023 - January 1, 2025
Managed product promotion campaigns, ensuring accuracy in product listings, pricing, and promotional content. Monitored stock levels and product life cycles to set promotions strategically and boost conversion. Analyzed sales performance and campaign metrics to identify trends and optimize results. Planned and executed monthly social media advertising campaigns across 9 regions to drive traffic growth and improve conversion performance. Conducted UAT for promotion campaigns to ensure smooth execution and accurate customer experience before launch. Collaborated with IT, design, and product teams to improve promotion flow through logic enhancements and resolution of technical issues.
E-commerce Operations & Optimization (Skills-based description) at Hong Kong (company: Lee Hoi Lam, Helen +852 97715705 listed as contact; company name not fully provided)
January 1, 2023 - January 1, 2025
Managed product promotion campaigns ensuring accuracy in product listings, pricing, and promotional content. Monitored stock levels and product life cycles to set promotions strategically and boost conversion. Analyzed sales performance and campaign metrics to identify trends and optimize results. Planned and executed monthly social media advertising campaigns across 9 regions to drive traffic growth and improve conversion performance. Conducted UAT for promotion campaigns to ensure smooth execution and accurate customer experience prior to launch. Collaborated with IT, design, and product teams to improve promotion flow through logic enhancements and resolution of technical issues.
Digital Marketing Executive at AdBees Digital Limited
September 2, 2022 - October 21, 2025
Collaborated with team to set up and optimize marketing campaigns; supported onboarding and orientation days; led social media marketing initiatives; achieved significant increases in conversions and growth across campaigns. Facebook Ads: achieved over 300% YoY increase in conversion rates across 9 regions with a targeted plan. Affiliate: recruited 200+ publishers and optimized partnerships; oversaw 2-3 affiliate platforms.
Digital Marketing Executive at Coopers HK
August 1, 2021 - September 1, 2022
Designed and executed social media marketing plans for multiple brands, managed paid social campaigns, and produced engaging content for social ads. Coordinated with clients and internal teams to optimize performance across platforms.
Digital Marketing Executive at Ad Bees Digital Limited
January 1, 2021 - January 1, 2022
Designed and executed social media marketing plans for 10+ brands, delivering 40+ campaigns monthly. Provided data-driven insights to refine retargeting, segmentation, and creative strategies. Used performance inputs to improve targeting and campaign outcomes across multiple brands.
Digital Marketing Executive at Adbees Digital Limited
January 1, 2021 - December 31, 2022
Designed and executed social media marketing plans for 10+ brands, delivering 40+ campaigns monthly. Provided data-driven insights to refine retargeting, segmentation, and creative strategies using analytical findings to improve performance.
Intern at PricewaterhouseCoopers HK
December 1, 2020 - October 21, 2025
Intern, Global Technology Solution. Supported company orientation days by providing technology advice.
Intern, Global Technology Solutions at PricewaterhouseCoopers HK
July 1, 2020 - December 1, 2020
Assisted with onboarding by setting up 350+ computers and providing tech support during orientation sessions.

Education

Bachelor of Business Administration (Honours) in Management at The Hang Seng University of Hong Kong
January 1, 2017 - January 1, 2021
Bachelor of Business Administration (Honours) in Management at The Hang Seng University of Hong Kong
January 1, 2017 - January 1, 2021
Bachelor's degree (BBA) - Honours at The Hang Seng University of Hong Kong
January 1, 2017 - January 1, 2021
Bachelor of Business Administration (Honours) at The Hang Seng University of Hong Kong
January 1, 2017 - January 1, 2021
BBA (Honours) at The Hang Seng University of Hong Kong
January 1, 2017 - January 1, 2021

Qualifications

First Class Honours, Dean's List, Outstanding Performance Scholarship
January 1, 2017 - January 1, 2021
Dean's List
January 11, 2030 - December 3, 2025
Outstanding Performance Scholarship
January 11, 2030 - December 3, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods

Skills

Experience Level