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I'm a social media manager and content creator with 4+ years of experience. I stay on top of the latest trends. I love figuring out how to flawlessly tell a story in a one-minute TikTok or sell a product in a quirky Instagram caption. I have both agency and freelance experience, working for household names in fashion, beauty, wellness and CPG, including Ralph Lauren, L’Oréal, The Ordinary, Lindt, Babybell, The Dairy Farmers of Canada, Wayne Gretzky Estates, Honest Lot Wines, and many more. My work has delivered 1M+ views and consistently strong engagement. I’m willing to work in any time zone and am open to launch-period or ongoing freelance engagements. See my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I'm a social media manager and content creator with 4+ years of experience. I stay on top of the latest trends. I love figuring out how to flawlessly tell a story in a one-minute TikTok or sell a product in a quirky Instagram caption. I have both agency and freelance experience, working for household names in fashion, beauty, wellness and CPG, including Ralph Lauren, L’Oréal, The Ordinary, Lindt, Babybell, The Dairy Farmers of Canada, Wayne Gretzky Estates, Honest Lot Wines, and many more. My work has delivered 1M+ views and consistently strong engagement. I’m willing to work in any time zone and am open to launch-period or ongoing freelance engagements. See my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Helen McGrath

Social Media Manager, Content Producer, UGC Creator, +2

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I'm a social media manager and content creator with 4+ years of experience. I stay on top of the latest trends. I love figuring out how to flawlessly tell a story in a one-minute TikTok or sell a product in a quirky Instagram caption. I have both agency and freelance experience, working for household names in fashion, beauty, wellness and CPG, including Ralph Lauren, L’Oréal, The Ordinary, Lindt, Babybell, The Dairy Farmers of Canada, Wayne Gretzky Estates, Honest Lot Wines, and many more. My work has delivered 1M+ views and consistently strong engagement. I’m willing to work in any time zone and am open to launch-period or ongoing freelance engagements. See my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I'm a social media manager and content creator with 4+ years of experience. I stay on top of the latest trends. I love figuring out how to flawlessly tell a story in a one-minute TikTok or sell a product in a quirky Instagram caption. I have both agency and freelance experience, working for household names in fashion, beauty, wellness and CPG, including Ralph Lauren, L’Oréal, The Ordinary, Lindt, Babybell, The Dairy Farmers of Canada, Wayne Gretzky Estates, Honest Lot Wines, and many more. My work has delivered 1M+ views and consistently strong engagement. I’m willing to work in any time zone and am open to launch-period or ongoing freelance engagements. See my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a social media manager and content creator with 4+ years of experience. I stay on top of the latest trends. I love figuring out how to flawlessly tell a story in a one-minute TikTok or sell a product in a quirky Instagram caption.

I have both agency and freelance experience, working for household
names in fashion, beauty, wellness and CPG, including Ralph
Lauren, L’Oréal, The Ordinary, Lindt, Babybell, The Dairy Farmers of
Canada, Wayne Gretzky Estates, Honest Lot Wines, and many more.

My work has delivered 1M+ views and consistently strong engagement. I’m willing to work in any time zone and am open to launch-period or ongoing freelance engagements.

See my portfolio at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Work Experience

Digital Content Manager at KG&A

September 1, 2025 - August 31, 2026

Led end-to-end video production for multiple client accounts, conceptualizing content, shooting with a mirrorless camera and iPhone, and editing in Adobe Premiere Pro, CapCut, and Lightroom. Developed creative briefs and pre-production documents, facilitated trend research and brainstorming sessions, and maintained brand-aligned content planning across always-on and campaign initiatives using platform-optimized social calendars.

TikTok Content Creator at Freelance

January 1, 2024 - Present

Conceptualized, scripted, filmed, and edited short-form TikTok video content and achieved 1M+ views and 100K+ engagements. Maintained a 10–15% average engagement rate through active community management. Served as on-camera talent and managed the full production pipeline, including captions, graphics, and music selection.

Creative Strategist & UGC Creator at Freelance

July 1, 2023 - Present

Conceptualized, filmed, and edited video content for beauty, wellness, and CPG brands including The Ordinary, Everist, Lindt, Babybel, and Dairy Farmers of Canada. Wrote and edited scripts, developed creative briefs, and pitched video concepts aligned with brand voice and social objectives. Managed a team of video editors and helped produce 20+ ad creatives per month while maintaining an 88% first-submission approval rate. Optimized strategy using performance data and analytics, achieving 2–10% engagement rates.

Social Media Community Coordinator at Dentsu (Tag)

July 1, 2022 - August 31, 2025

Managed content calendars and social publishing for major brands including Ralph Lauren and L’Oréal. Collaborated on $100K influencer marketing campaigns by identifying creators aligned with brand values. Created graphics, edited videos, wrote copy, and analyzed performance metrics to deliver strategic content recommendations to clients.