Dynamic marketing team leader and graphic designer with a strong track record in digital, print and web marketing. Energetic self-starter who leads teams, manages priorities, and delivers on-budget, on-time outcomes. Passionate about continuous development and building trusted, coaching-led team culture. Experienced in website design and management, email and web marketing, brand-consistent design, and data-informed campaign tracking to drive awareness and lead generation.…

Melanie Watts

Dynamic marketing team leader and graphic designer with a strong track record in digital, print and web marketing. Energetic self-starter who leads teams, manages priorities, and delivers on-budget, on-time outcomes. Passionate about continuous development and building trusted, coaching-led team culture. Experienced in website design and management, email and web marketing, brand-consistent design, and data-informed campaign tracking to drive awareness and lead generation.…

Available to hire

Dynamic marketing team leader and graphic designer with a strong track record in digital, print and web marketing. Energetic self-starter who leads teams, manages priorities, and delivers on-budget, on-time outcomes.

Passionate about continuous development and building trusted, coaching-led team culture. Experienced in website design and management, email and web marketing, brand-consistent design, and data-informed campaign tracking to drive awareness and lead generation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Owner (Freelance Marketing) at Wychwood Marketing
February 1, 2023 - Present
Assists small and start-up businesses with website design and hosting, brand awareness, and lead generation through social media management and graphic design. Provides marketing support across digital channels, focusing on clear messaging, on-brand creative and practical campaign delivery.
Freelance Marketing (Owner) at Wychwood Marketing
February 1, 2023 - Present
Assisted small and start-up businesses with website design and hosting, brand awareness, and lead generation through social media management and graphic design. Provided end-to-end marketing support including creative development, digital presence, and promotional asset creation to support growth and customer acquisition.
Owner / Freelance Marketing at Wychwood Marketing
February 1, 2023 - Present
Assisting small or start-up businesses with website design and hosting, brand awareness, and lead generation through social media management and graphic design. Provides hands-on marketing support across web presence, campaign assets, and digital visibility with a focus on quality, reliability, and practical growth outcomes.
Marketing Team Leader at The Rooflight Company
June 1, 2022 - December 31, 2022
Tracked website traffic generated by email, social media and digital campaigns to monitor performance. Collaborated with product and sales teams to develop strategic social media marketing initiatives, identify best media channels for specific products/services, and lead staff meetings to delegate tasks, assign workloads, and communicate changing priorities.
Marketing Graphic Designer at The Rooflight Company
May 1, 2018 - June 30, 2022
Designed and produced on-brand visual elements for marketing initiatives, creating digital image files for use in print and traditional printing methods. Developed design packages to drive brand activity and sales, using Adobe InDesign to create layouts according to briefs, while ensuring consistency with brand guidelines and supporting collaborative marketing and photo-shoot concept development.
Marketing Assistant at The Rooflight Company
February 1, 2017 - May 31, 2018
Acted as a key point of contact for project participants regarding scope, budgets, data finances, tasks and priorities. Managed partners/contractors to meet project deadlines, prepared detailed marketing forecasts on daily/weekly/quarterly schedules, and supported operational planning to keep delivery on track.
Studio Manager at The Flying Press
June 1, 2003 - April 30, 2016
Adhered to strict project deadlines by aligning supply chain activities to customer demand. Built strong knowledge of industry trends and improvements in processes, actively listened to customers to understand requests and resolve concerns, and optimized training and staff development within the studio.

Education

Diploma of Higher Education, Full Stack Software Development (E-commerce Applications) at Code Institute
January 1, 2022 - December 31, 2022
Diploma of Higher Education, Full Stack Software Development (E-commerce Applications) at Code Institute
January 1, 2022 - January 1, 2022
TQUK Level 2 in Digital Marketing (RQF) at New College Swindon
January 11, 2030 - July 26, 2026
Diploma of Higher Education, Full Stack Software Development (E-commerce Applications) at Code Institute
June 1, 2022 - June 1, 2022
Full Stack Software Development (E-commerce Applications) (certification and modules listed) at Code Institute
June 1, 2022 - June 1, 2022
TQUK Level 2 in Digital Marketing (RQF) at New College Swindon
June 1, 2022 - June 1, 2022

Qualifications

TQUK Level 2 in Digital Marketing (RQF) — New College Swindon
January 1, 2022 - December 31, 2022
E-commerce Applications Certification (Code Institute modules listed)
January 1, 2022 - January 1, 2022
The Complete Digital Marketing Course
January 11, 2030 - July 26, 2026
LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
January 11, 2030 - July 26, 2026
Google Analytics 4 for Beginners
January 11, 2030 - July 26, 2026
Diploma of Higher Education, Full Stack Software Development (E-commerce Applications)
June 1, 2022 - June 1, 2022
TQUK Level 2 in Digital Marketing (RQF)
June 1, 2022 - June 1, 2022
Google Analytics 4 for Beginners
June 1, 2022 - June 1, 2022
LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
June 1, 2022 - June 1, 2022
The Complete Digital Marketing Course
June 1, 2022 - June 1, 2022
5 Day Coding Challenge
June 1, 2022 - June 1, 2022
SEO and Web Marketing (included in digital marketing course/modules)
June 1, 2022 - June 1, 2022
Software testing course (included in Code Institute full stack track)
June 1, 2022 - June 1, 2022
eCommerce Certification (included in full stack track)
June 1, 2022 - June 1, 2022
AI Training modules (ChatGPT, DALL-E, Jasper AI)
June 1, 2022 - June 1, 2022

Industry Experience

Healthcare, Agriculture & Mining, Manufacturing, Professional Services, Media & Entertainment, Software & Internet, Education, Retail

Skills

Experience Level