Since 2010 I've been running my own studio LEIF, as Creative Director and UX/UI Designer. I develop concepts from the first idea through to the finished prototype or the delivered website or shop — no buzzword decks, just results you can actually put to work. I combine UX/UI, branding and art direction with WordPress and WooCommerce builds, plus print and motion formats. AI-supported workflows save time in workshops and processes, so clients reach clear results faster. wordpress, woocommerce, canva, figma, tons of ai tools _Website not available. Sign in: https://www.twine.net/signup_…

Leif-Alexander Wasmuth

Since 2010 I've been running my own studio LEIF, as Creative Director and UX/UI Designer. I develop concepts from the first idea through to the finished prototype or the delivered website or shop — no buzzword decks, just results you can actually put to work. I combine UX/UI, branding and art direction with WordPress and WooCommerce builds, plus print and motion formats. AI-supported workflows save time in workshops and processes, so clients reach clear results faster. wordpress, woocommerce, canva, figma, tons of ai tools _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Since 2010 I’ve been running my own studio LEIF, as Creative Director and UX/UI Designer. I develop concepts from the first idea through to the finished prototype or the delivered website or shop — no buzzword decks, just results you can actually put to work.

I combine UX/UI, branding and art direction with WordPress and WooCommerce builds, plus print and motion formats. AI-supported workflows save time in workshops and processes, so clients reach clear results faster.

wordpress, woocommerce, canva, figma, tons of ai tools
Website not available. Sign in: https://www.twine.net/signup

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Skills

Experience Level

Language

English
Advanced
German
Fluent

Work Experience

UX and Visual Designer at Gasteiner Mineralwasser
November 1, 2016 - Present
UX and visual design work for Red Bull Alps, Red Bull Illumination, and related campaigns; contributed to digital product design and brand communication.
Freelance Creative Director, UX Designer, Visual Designer at Mediaman Mainz
November 1, 2016 - Present
Freelance creative director delivering UX, visual design, and interaction design for clients.
Freelance CD & UX Designer
January 1, 2016 - Present
Freelance Tätigkeiten als Creative/Design Lead und UX Designer für Produktionen und Kampagnen (z.B. im Umfeld von Event-/Medienproduktionen).
Creative Partner & UX Designer at Gasteiner Mineralwasser
January 1, 2016 - Present
UX and Visual Design for Red Bull xAlps, Red Bull Illume, and related campaigns; contributed to a refreshed visual identity and UX motion work.
Creative Partner & UX Designer at Spirit Link, Erlangen
January 1, 2015 - January 1, 2019
Creative Partner & UX Designer at Spirit Link
January 1, 2015 - December 31, 2019
Creative partnership providing UX design and strategy across projects in Erlangen and beyond.
UX & Visual Designer at Gasteiner Mineralwasser
January 1, 2014 - Present
UX and Visual Design for Red Bull xAlps, Red Bull, and related campaigns; includes Lottie animations.
Senior Creative & UX Designer at Boehringer Ingelheim / Siemens Healthineers (Details im Text)
January 1, 2013 - December 31, 2014
Senior Creative & UX Design Arbeit im Gesundheitsumfeld; visuelle Gestaltung und UX für digitale Produkte/Plattformen (Details nur fragmentarisch im Lebenslauf).
Senior Creative & UX Designer at BNP Paribas Fortis
January 1, 2013 - Present
Visual design for the online banking website; collaborated with developers, including teams in India.
Freelance Art Director & UX Designer at OgilvyOne
February 1, 2012 - April 30, 2012
Freelance Art Director & UX Designer; created layouts and interactive concepts for key accounts.
Art Director & UX Designer at OgilvyOne
February 1, 2012 - April 1, 2012
Freelance art direction and UX design for campaigns; layouts for Toom & Unity Media.
Senior Creative / Visual Designer (inkl. Dev-Team im Indien-Kontext) at BNP Paribas Fortis / (weitere Stationen: Indiens Dev-Team, etc.)
January 1, 2010 - December 31, 2012
Visual Design für Online-Banking; Zusammenarbeit mit Dev-Team in Indien sowie UX/Visual-Umsetzung für digitale Bank-Anwendungen.
Creative Director / UX/UI Designer / Web, Branding & E-Commerce (Studio Owner) at Studio LEIF
January 1, 2010 - Present
Konzeption, Design und Umsetzung digitaler Produkte: UX/UI von Skizze bis klickbarem Prototyp, Branding & Art Direction, sowie Erstellung von Websites und Shops (u.a. WordPress & WooCommerce). Umsetzung von Print- und Motion-Assets (z.B. Risoprint bis Lotterie-Animation). Betreuung von Projekten von der Idee über Prototyping bis zur fertigen Auslieferung; Einsatz von KI-gestützten Workflows zur Effizienzsteigerung in Werkstatt-Prozessen und Workshops.
Art Director & Senior UX Designer at Sapient Nitro
January 1, 2010 - December 31, 2011
Art Director & Senior UX Designer; contributed to large-scale digital projects including TV app interfaces and e2e UX work.
Art Director & Senior UX Designer at Sapient Nitro Zurich
January 1, 2010 - December 31, 2011
Art direction and Senior UX design; worked on Swisscom TV app.
Art Director at DDB Touch
January 1, 2008 - December 31, 2008
Concept and design for interactive projects; video editing and banner ads.
Freelance Art Director & UX Designer at R/GA London
January 1, 2007 - January 1, 2008
Freelance art director and UX designer with projects for Nike, Danone, Nokia N•gage, and other brands, delivering creative concepts and user-centered design.
Art Director & UX Designer at R/GA London
January 1, 2007 - December 31, 2008
Freelance Art Director & UX Designer; worked with Nike, Danone, Nokia N-Gage and other clients across integrated campaigns and product experiences.
Art Director at R/GA London
January 1, 2007 - January 1, 2008
Freelance art direction for Nike, Danone, Nokia N-Gage, and other clients.
Freelance Art Director at London (diverse Projekte; Marke/Rolle nicht eindeutig)
January 1, 2005 - December 31, 2007
Freelance Art Direction Rollen in London (Details im Text fragmentarisch).
Art Director at leif s work / dgl. (Angaben: R/GA, DDB Touch, etc.)
January 1, 2000 - December 31, 2004
Art Director Stationen im Agentur-/Konzernumfeld inkl. digitaler Produkterstellung (z.B. R/GA, DDB Touch, Poke, Iris, XMG, RMG Connect) für diverse große Marken.
Art Director at BMW Group / Commerzbank / Bertelsmann (im Text zusammengefasst)
January 1, 1996 - December 31, 2003
Art Director Arbeit in Medien-/Finanz-/Automotive-Umfeld (Details im Lebenslauf nur als Aufzählung).
Art Director at die Argonauten
January 1, 1996 - January 1, 2004
Art Director for BMW, BMW Group, and other clients; Munich-based agency experience.
WordPress & WooCommerce expert, UX/UI designer, print designer, interaction designer, art director at Leifswork.at
January 1, 1996 - Present
WordPress, WooCommerce, UX/UI, and print design work; remote-first environment; end-to-end digital product development.

Education

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Qualifications

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Industry Experience

Consumer Goods, Computers & Electronics, Agriculture & Mining, Education, Government, Healthcare, Life Sciences, Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Manufacturing, Travel & Hospitality, Professional Services, Financial Services, Software & Internet, Retail, Other, Telecommunications

Skills

Experience Level