I'm Leif Alexander Wasmuth, a WordPress & UX specialist focused on customer-centric solutions. I design and build WordPress websites and WooCommerce shops, and translate ideas into effective digital concepts. I also work in remote-first environments (approximately 88% remote). Since 1996 I've built a career in digital media, blending creative strategy with pragmatic execution to deliver meaningful results. With a digital career spanning decades, I combine creative strategy with hands-on delivery and have collaborated with agencies and brands across Europe. I thrive in environments that value creativity, pragmatism, and professional focus to achieve impactful, measurable outcomes.…

Leif-Alexander Wasmuth

I'm Leif Alexander Wasmuth, a WordPress & UX specialist focused on customer-centric solutions. I design and build WordPress websites and WooCommerce shops, and translate ideas into effective digital concepts. I also work in remote-first environments (approximately 88% remote). Since 1996 I've built a career in digital media, blending creative strategy with pragmatic execution to deliver meaningful results. With a digital career spanning decades, I combine creative strategy with hands-on delivery and have collaborated with agencies and brands across Europe. I thrive in environments that value creativity, pragmatism, and professional focus to achieve impactful, measurable outcomes.…

Available to hire

I’m Leif Alexander Wasmuth, a WordPress & UX specialist focused on customer-centric solutions. I design and build WordPress websites and WooCommerce shops, and translate ideas into effective digital concepts. I also work in remote-first environments (approximately 88% remote). Since 1996 I’ve built a career in digital media, blending creative strategy with pragmatic execution to deliver meaningful results.

With a digital career spanning decades, I combine creative strategy with hands-on delivery and have collaborated with agencies and brands across Europe. I thrive in environments that value creativity, pragmatism, and professional focus to achieve impactful, measurable outcomes.

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Skills

Experience Level

Language

English
Advanced
German
Fluent

Work Experience

WordPress & WooCommerce expert, UX/UI designer, print designer, interaction designer, art director at Leifswork.at
January 1, 1996 - Present
WordPress, WooCommerce, UX/UI, and print design work; remote-first environment; end-to-end digital product development.
Creative Partner & UX Designer at Spirit Link
January 1, 2015 - December 31, 2019
Creative partnership providing UX design and strategy across projects in Erlangen and beyond.
Senior Creative & UX Designer at BNP Paribas Fortis
January 1, 2013 - Present
Visual design for the online banking website; collaborated with developers, including teams in India.
Art Director & UX Designer at OgilvyOne
February 1, 2012 - April 1, 2012
Freelance art direction and UX design for campaigns; layouts for Toom & Unity Media.
Art Director & Senior UX Designer at Sapient Nitro Zurich
January 1, 2010 - December 31, 2011
Art direction and Senior UX design; worked on Swisscom TV app.
Art Director at DDB Touch
January 1, 2008 - December 31, 2008
Concept and design for interactive projects; video editing and banner ads.
Art Director at R/GA London
January 1, 2007 - January 1, 2008
Freelance art direction for Nike, Danone, Nokia N-Gage, and other clients.
Art Director at die Argonauten
January 1, 1996 - January 1, 2004
Art Director for BMW, BMW Group, and other clients; Munich-based agency experience.
Freelance Creative Director, UX Designer, Visual Designer at Mediaman Mainz
November 1, 2016 - Present
Freelance creative director delivering UX, visual design, and interaction design for clients.
UX & Visual Designer at Gasteiner Mineralwasser
January 1, 2014 - Present
UX and Visual Design for Red Bull xAlps, Red Bull, and related campaigns; includes Lottie animations.
Art Director & UX Designer at R/GA London
January 1, 2007 - December 31, 2008
Freelance Art Director & UX Designer; worked with Nike, Danone, Nokia N-Gage and other clients across integrated campaigns and product experiences.
Art Director & Senior UX Designer at Sapient Nitro
January 1, 2010 - December 31, 2011
Art Director & Senior UX Designer; contributed to large-scale digital projects including TV app interfaces and e2e UX work.
Creative Partner & UX Designer at Gasteiner Mineralwasser
January 1, 2016 - Present
UX and Visual Design for Red Bull xAlps, Red Bull Illume, and related campaigns; contributed to a refreshed visual identity and UX motion work.
Freelance Art Director & UX Designer at OgilvyOne
February 1, 2012 - April 30, 2012
Freelance Art Director & UX Designer; created layouts and interactive concepts for key accounts.
Freelance Art Director & UX Designer at R/GA London
January 1, 2007 - January 1, 2008
Freelance art director and UX designer with projects for Nike, Danone, Nokia N•gage, and other brands, delivering creative concepts and user-centered design.
UX and Visual Designer at Gasteiner Mineralwasser
November 1, 2016 - Present
UX and visual design work for Red Bull Alps, Red Bull Illumination, and related campaigns; contributed to digital product design and brand communication.

Education

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Qualifications

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Industry Experience

Consumer Goods, Computers & Electronics, Agriculture & Mining, Education, Government, Healthcare, Life Sciences, Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Manufacturing, Travel & Hospitality, Professional Services, Financial Services, Software & Internet, Retail, Other, Telecommunications

Skills

Experience Level