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Strategic and analytics-driven digital marketer with 10+ years’ experience across social media marketing, integrated communications, digital campaigns, and digital project management. I build holistic marketing strategies that align to business goals and create measurable sustainable impact, guided by best-practice digital tactics. I’m passionate about educating teams and brands on the importance of an integrated digital marketing approach. I thrive in leadership and cross-functional collaboration, building strong relationships with suppliers and stakeholders while delivering practical, cost-effective roadmaps to drive growth and results.…Strategic and analytics-driven digital marketer with 10+ years’ experience across social media marketing, integrated communications, digital campaigns, and digital project management. I build holistic marketing strategies that align to business goals and create measurable sustainable impact, guided by best-practice digital tactics. I’m passionate about educating teams and brands on the importance of an integrated digital marketing approach. I thrive in leadership and cross-functional collaboration, building strong relationships with suppliers and stakeholders while delivering practical, cost-effective roadmaps to drive growth and results.

Davin Aclee

Digital Marketer, Performance Marketer, PPC Manager, +2

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Strategic and analytics-driven digital marketer with 10+ years’ experience across social media marketing, integrated communications, digital campaigns, and digital project management. I build holistic marketing strategies that align to business goals and create measurable sustainable impact, guided by best-practice digital tactics. I’m passionate about educating teams and brands on the importance of an integrated digital marketing approach. I thrive in leadership and cross-functional collaboration, building strong relationships with suppliers and stakeholders while delivering practical, cost-effective roadmaps to drive growth and results.…Strategic and analytics-driven digital marketer with 10+ years’ experience across social media marketing, integrated communications, digital campaigns, and digital project management. I build holistic marketing strategies that align to business goals and create measurable sustainable impact, guided by best-practice digital tactics. I’m passionate about educating teams and brands on the importance of an integrated digital marketing approach. I thrive in leadership and cross-functional collaboration, building strong relationships with suppliers and stakeholders while delivering practical, cost-effective roadmaps to drive growth and results.

Available to hire

Strategic and analytics-driven digital marketer with 10+ years’ experience across social media marketing, integrated communications, digital campaigns, and digital project management. I build holistic marketing strategies that align to business goals and create measurable sustainable impact, guided by best-practice digital tactics.

I’m passionate about educating teams and brands on the importance of an integrated digital marketing approach. I thrive in leadership and cross-functional collaboration, building strong relationships with suppliers and stakeholders while delivering practical, cost-effective roadmaps to drive growth and results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Fractional Digital Marketing Strategist at Margin Media

May 1, 2024 - August 31, 2024

Led and conducted comprehensive digital marketing audits for eCommerce brands, delivering actionable strategic recommendations. Used Shopify analytics and market insights to identify optimisation opportunities and enhance performance. Managed tier-1 accounts as Paid Social lead overseeing a total media budget of approximately $126K across Google and Meta platforms. Implemented tailored paid social campaigns to enhance brand visibility and drive ROI; spearheaded paid social strategy development leveraging audience analytics and industry trends to improve engagement and conversion rates.

Paid Ads Specialist (short-term project) at UXter

November 1, 2022 - January 31, 2023

Managed short-term end-to-end strategy and campaign management under limited budget constraints. Reported monthly campaign performance using data-driven insights to adapt strategies and optimise outcomes. Collaborated seamlessly with in-house creative teams to provide clear, strategic briefs that upheld best practices and ensured alignment with project objectives while maintaining strict budget pacing.

Digital Account Manager / Paid Ads Specialist at The Station Agency

November 1, 2022 - May 31, 2023

Developed, implemented, and optimised paid media campaigns across Google Ads, Meta, Spotify, and CitrusAd platforms for eCommerce, FMCG, and luxury automotive brands. Managed digital media budgets up to $150K, ensuring efficient allocation and maximising ROAS, purchases, and enquiries across platforms. Conducted a comprehensive audit of Google Ads strategy for Mercedes-Benz Toorak, improving campaign structure, keyword targeting, and ad copy; after overhauling the strategy, achieved a 30% increase in conversions and reduced CPC versus the prior month. Advised on and led digital strategy execution including analytics using Google Analytics, driving revenue outcomes for the agency and improving brand awareness and conversion rates in early campaign months.

Performance/Ads Specialist (Meta auditing & optimisation) at The Coffee Label

January 1, 2022 - December 31, 2022

Conducted a comprehensive audit of existing Meta campaigns, identifying optimisation opportunities and improving budget pacing within small budget constraints. Set up and optimised Meta campaigns to maximise results despite limited budget. Provided strategic recommendations based on campaign performance analysis and collaborated with in-house creative teams to ensure adherence to best practices and effective creative brief execution.

Digital Marketer at Junk Sunshine Coast / Maroochydore

May 1, 2019 - June 30, 2021

Led creative strategy and project management for a comprehensive brand refresh across website and app, ensuring cohesive visual identity and improved user experience. Managed Google Ads campaigns end-to-end including crafting paid search strategy aligned to business objectives and target audiences. Produced ad copywriting with ongoing keyword optimisation and A/B testing to drive engagement and conversions. Monitored performance metrics, made data-driven adjustments, and improved campaign effectiveness and ROI through continuous optimisation. Collaborated with in-house creative teams to develop clear strategic briefs and maintained strict budget pacing in short-term budget-constrained projects.

Strategic Digital Marketer at Hello (freelance) / Aclee Eco

July 1, 2018 - Present

Led and supported end-to-end digital marketing strategy and execution for consumer retail clients across multiple regions. Achieved revenue service income in early freelancing period. Designed and executed comprehensive social media strategy for IRÉN Skin, driving increased client engagement and organic follower growth to strengthen brand presence and attract international interest. Spearheaded and managed paid advertising campaigns for Possi The Label and The Coffee Label, delivering significant traffic growth and increased sales within a three-month period. Worked independently as a performance marketer managing paid media campaigns across Meta, Google Ads, LinkedIn, and TikTok for multiple agency clients, owning strategy, budgets ranging from $1K–$60K, and performance reporting. Combined creative development collaboration with practical, measurement-led optimisation.