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Hi, I'm Michelle Hughes, a social media manager focused on mental health, wellness, healthcare, and pet brands. I design cross-platform content strategies, create short-form videos and graphics, and use AI-assisted caption and blog copy to tell authentic brand stories while driving engagement and growth. I collaborate closely with clients and clinicians to build data-driven calendars, optimize content for platform trends, and deliver measurable results that support retention and partnerships. My approach is steady, compassionate, and focused on clear, purposeful communication.…Hi, I'm Michelle Hughes, a social media manager focused on mental health, wellness, healthcare, and pet brands. I design cross-platform content strategies, create short-form videos and graphics, and use AI-assisted caption and blog copy to tell authentic brand stories while driving engagement and growth. I collaborate closely with clients and clinicians to build data-driven calendars, optimize content for platform trends, and deliver measurable results that support retention and partnerships. My approach is steady, compassionate, and focused on clear, purposeful communication.

Michelle Hughes

Social Media Manager, Social Media Freelancer, Copywriter, +5

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Hi, I'm Michelle Hughes, a social media manager focused on mental health, wellness, healthcare, and pet brands. I design cross-platform content strategies, create short-form videos and graphics, and use AI-assisted caption and blog copy to tell authentic brand stories while driving engagement and growth. I collaborate closely with clients and clinicians to build data-driven calendars, optimize content for platform trends, and deliver measurable results that support retention and partnerships. My approach is steady, compassionate, and focused on clear, purposeful communication.…Hi, I'm Michelle Hughes, a social media manager focused on mental health, wellness, healthcare, and pet brands. I design cross-platform content strategies, create short-form videos and graphics, and use AI-assisted caption and blog copy to tell authentic brand stories while driving engagement and growth. I collaborate closely with clients and clinicians to build data-driven calendars, optimize content for platform trends, and deliver measurable results that support retention and partnerships. My approach is steady, compassionate, and focused on clear, purposeful communication.

Available to hire

Hi, I’m Michelle Hughes, a social media manager focused on mental health, wellness, healthcare, and pet brands. I design cross-platform content strategies, create short-form videos and graphics, and use AI-assisted caption and blog copy to tell authentic brand stories while driving engagement and growth.

I collaborate closely with clients and clinicians to build data-driven calendars, optimize content for platform trends, and deliver measurable results that support retention and partnerships. My approach is steady, compassionate, and focused on clear, purposeful communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Contract Social Media Strategist at Healthcare Client (Medical Device & Orthopedic Industry)

January 1, 2025 - Present

Leads social media engagement and content strategy across Instagram, Facebook, TikTok, and YouTube; develops short-form video and graphic content; ensures HIPAA compliance, manages UGC requests, schedules via shared calendars, and delivers monthly performance reports aligned with brand goals.

Contract Marketing Strategist at Mental Health Client

January 1, 2025 - September 18, 2025

Led Instagram & Facebook strategy and account management; tracked analytics to identify trends and report performance; coordinated internal content creation with clinicians; maintained a team content calendar while adhering to HIPAA compliance; spearheaded B2B partnership outreach and virtual community events; provided brand development consultations and designed a Squarespace website to improve SEO, marketing funnels, and creative/copy direction; curated email campaigns with an average 4.5% click rate.

Caregiver

December 1, 2023 - September 18, 2025

Provided caregiving support during a career gap, managing scheduling, coordination, and health-related tasks; maintained organization and communication across family and care providers.

Social Media Consultant at Growth Click Marketing

January 1, 2021 - September 18, 2025

Conducted one-on-one social media marketing consultations for Wellness & Lifestyle clients; managed multiple accounts; performed analytics, SEO, and competitive analyses; facilitated onboarding and client communication.

Social Media Intern at Glow Habits

December 1, 2018 - September 18, 2025

Managed external communications with influencers; grew community engagement; produced blog copy and supported affiliate marketing; coordinated content calendars with the team.

Social Media Intern at Blooming Culture

September 1, 2017 - September 18, 2025

Applied copywriting and graphic design to support campaigns; managed multiple accounts; tracked analytics to boost engagement and content performance.

Marketing Intern at Mercy For Animals

May 1, 2017 - September 18, 2025

Created educational blog posts with SEO and copywriting focus; managed multiple social media accounts with a large following; reported analytics and trends to leadership weekly.

Contract Social Media Manager at The Silver Linings Group

October 1, 2025 - Present

Manage multi-platform social media for clients in the Pet and Wellness industries, owning strategy and execution while transforming existing content libraries into original short-form Reels, static Carousels, and AI-supported caption copy across Instagram, Facebook, YouTube Shorts, and TikTok.

Freelance UGC Creator at Self-employed

November 1, 2024 - Present

Directs and develops user-generated content (UGC) for pet brands, filming and editing short-form Reels, original product photography, and lifestyle-focused visuals that emphasize authenticity and audience connection across TikTok and Instagram.

Contract Social Media Specialist at Medical Device Company (NDA)

January 1, 2025 - October 1, 2025

Leads social media strategy and engagement for a leading healthcare company in the Medical Device and Orthopedic sectors. Oversees Instagram, Facebook, TikTok, and YouTube while developing HIPAA-compliant short-form video and graphic content. Manages UGC collaborations, maintains shared content calendars, and delivers monthly performance reports.

Contract Digital Marketing Manager at Mental Health Practice (NDA)

December 1, 2023 - January 1, 2025

Led social media strategy and management for a startup Mental Health Practice across Instagram and Facebook — overseeing analytics reporting, HIPAA-compliant content planning, and coordination with clinicians to maintain a consistent, data-informed content calendar. Partnered cross-functionally to support B2B outreach and community growth, identifying key stakeholders, leading virtual events, and facilitating discussions to strengthen partnerships. Guided brand development, including logo design, brand guidelines, color palette, and audience personas; executed targeted email campaigns achieving an average 4.5% CTR.

Caregiving at Career Gap

January 1, 2021 - December 1, 2023

Provided caregiving support during a career gap, maintaining organization, scheduling, and communication responsibilities.

Contract Social Media Manager at Growth Click Marketing

December 1, 2019 - January 1, 2021

Led one-on-one social media marketing consultations with a client in the Education industry. Conducted discovery calls, guided onboarding, and developed tailored content strategies to meet client goals. Managed Instagram and Facebook accounts with a focus on analytics and growth; monitored performance data, conducted ongoing competitor and market analysis, and enhanced SEO and community engagement to strengthen brand visibility.

Social Media Marketing Intern at Nxt Modern

April 1, 2018 - December 1, 2018

Facilitated external communications with social media influencers, strengthening organic community engagement and brand awareness across Women’s Health and Lifestyle industries. Managed Instagram and Facebook accounts by tracking analytics to improve engagement, coordinated content creation with the internal team, maintained the social media content calendar, and led brainstorming sessions to identify opportunities for growth and new content ideas. Produced original blog content, applying copywriting and SEO expertise to increase website traffic and support affiliate marketing initiatives.

Social Media Marketing Intern at Blooming Culture

June 1, 2017 - September 1, 2017

Utilized copywriting and graphic design expertise to support social media marketing campaigns, develop blog posts, and create content targeting the Pet Health industry while managing Instagram and Facebook accounts, applying SEO and social media best practices to measure and report analytics, increase engagement, and strengthen brand visibility.

Communications Intern at Mercy For Animals

February 1, 2017 - May 1, 2017

Utilized SEO and copywriting skills to curate educational blog posts for the Nonprofit and Animal Welfare industries while managing multiple social media accounts with over 100k followers, monitoring community engagement, and reporting analytics and trends to leadership on a weekly basis.

Customer Service Representative at Beasley Cleaners

May 1, 2016 - January 1, 2017

Maintained customer satisfaction and fostered positive interactions by greeting customers, processing payments, handling refunds, and resolving clothing-related issues with professionalism and compassion.